Americans Geared Up for “Ad Bowl” 2005
RESTON, Va., Feb. 4, 2005 – comScoreQ2, the survey research division of comScore Networks, today released the results of a survey of more than 1,500 Americans’ attitudes and opinions related to Super Bowl XXXIX. More than half of those surveyed reported their favorite aspect of the Super Bowl is either the advertisements run during the game or... Read more
By: Andrew LipsmanSuper Bowl Ad Campaigns Send Viewers Rushing to the Web
RESTON, Va., Feb. 8, 2005 – comScore Networks today released an analysis of the online impact of Super Bowl XXXIX. In 2005, consumers came to expect that many Super Bowl commercials will deliver a call to online action, whether to learn more about an intriguing product, enter a sweepstakes or make sense of a purposefully vague advertisement. Read more
By: Andrew LipsmanAmericans Kick Off the Year Online with Taxes, Diets and Vacations on Their Minds
RESTON, Va., Feb. 21, 2005 – comScore Media Metrix today released its monthly analysis of consumer activity at top online properties and categories. With 2005 upon them, Americans turned to tax, diet, careers and travel sites to begin planning the year ahead. Read more
By: Andrew LipsmanNewly Measured Live365 Reaches more than 400,000 People Per Week in January, According to comScore Arbitron Online Radio Ratings
NEW YORK, March 8, 2005 – Arbitron Inc. (NYSE: ARB) and comScore Media Metrix, a division of comScore Networks, Inc., released today the online radio ratings for January, which for the first time include Live365. The ratings revealed that Live365 reached an average of 438,000 people per week during the January 2005 survey period. Read more
By: Andrew LipsmanU.S. Consumer Spending for Online Content Reaches $1.8 Billion in 2004 on Strength of Entertainment/Lifestyles Category, According to Online Publishers Association Report
NEW YORK, NY -- March 10, 2005 -- The Online Publishers Association (OPA) today released its full year 2004 Paid Online Content U.S. Market Spending Report. The study, conducted in partnership with comScore Networks, found that consumer spending for online content in the U.S. grew to $1.8 billion in 2004, a 14% increase over 2003, driven largely by... Read more
By: Andrew LipsmanCatalina Marketing Corporation Selects comScore Networks as BAR® Licensing Partner
ST. PETERSBURG, Fla., March 15, 2005 -- Catalina Marketing Corporation (NYSE: POS), the global leader in behavior-based marketing, today announced that it has partnered with comScore Networks to offer clients its Behavior Activated Research® (BAR®) solution. The partnership is designed to leverage the value of the Catalina Marketing Network® and... Read more
By: Andrew LipsmanAmericans Head Online for Love or Money: Valentine’s Day and Tax Preparation Drive February Web Activity
RESTON, VA, March 17, 2005 – comScore Media Metrix today released its monthly analysis of consumer activity at top online properties and categories. In February, the Internet proved to be an important resource for those reaching out to others on Valentine’s Day and reaching for their checkbooks in preparation for Tax Day. Millions of Americans... Read more
By: Andrew LipsmancomScore Networks Announces European Expansion
RESTON, Va., MARCH 31, 2005 -- comScore Networks, a global leader in the measurement and analysis of consumer behavior and attitudes, today announced a major multinational expansion through a newly consolidated comScore Europe business unit. comScore simultaneously announced the appointment of Bob Ivins, a veteran of the marketing and media research... Read more
By: Andrew LipsmanDefying Governmental Opinions and Safety Concerns, Millions of Americans Turn to Non-Traditional Online Pharmacies
RESTON, Va., April 4, 2005 – comScore Networks today released key findings from a study focused on the opinions, attitudes and observed behaviors of visitors to online pharmacies. Among other findings, the study revealed that despite safety concerns, a significant percentage of visitors to online pharmacies believe the sites provide an affordable... Read more
By: Andrew LipsmanSurfing Through Life Changes: comScore Report Details Consumers’ Heavy Reliance on the Web During Major Life Events
RESTON, Va., April 18, 2005 – comScore Networks today released an analysis of Internet usage by consumers who have recently experienced significant life events, such as getting married or buying a home. The analysis provided new details of consumers’ heavy reliance on the Web to provide information related to the changes in their lives. Read more
By: Andrew Lipsman