Press Releases

Press Release Oct. 9, 2004 | Share

comScore Study Examines Critical Factors Influencing Women’s Presidential Voting Plans

RESTON, Va., Oct. 9, 2004 – comScore Networks today released the results of a study examining the factors influencing the voting plans of American women in the upcoming presidential election. The study integrates a full range of demographic, attitudinal and lifestyle information to focus on the factors influencing the attitudes, intentions and decisions... Read more

By: Andrew Lipsman Tags: Demographics, Elections, Government,

Press Release Sep. 27, 2004 | Share

DoubleClick and comScore Media Metrix Explore Techniques for Efficiently Using Internet as a Reach Medium with Joint Study on Online Audience Accumulation

NEW YORK, Sept. 27, 2004 - DoubleClick Inc. (DCLK), a leading provider of marketing solutions for advertising agencies, marketers and web publishers, today released a joint research study with comScore Media Metrix which explores the reach of the Internet by the same measures used in print and television advertising. The report analyzes the dynamics... Read more

By: Andrew Lipsman Tags: Audience Measurement, Marketing Research

Press Release Sep. 22, 2004 | Share

Olympics Take Gold and Silver in August Web Rankings

RESTON, Va., Sept. 22, 2004 – comScore Media Metrix today released its monthly analysis of consumer Internet behavior. This month’s report revealed that sites related to the summer Olympics took both the first and second spots in the August ranking of the top gaining properties. U.S. Olympic Team Sites and Athens2004.com each drew approximately... Read more

By: Andrew Lipsman Tags: Audience Measurement, Internet Use, Rankings, Sports, , , Web Traffic

Press Release Sep. 17, 2004 | Share

Oprah Giveaway Drives Massive Traffic Increase at Oprah and Pontiac Sites, According to comScore Networks

RESTON, Va., Sept. 17, 2004 – comScore Networks today released a late-breaking analysis of Web visitation related to Oprah’s heavily publicized giveaway of 276 Pontiac G6 automobiles to audience members on September 13. comScore data revealed that following broad media coverage of the event, well over 600,000 Americans visited Oprah.com on Tuesday,... Read more

By: Andrew Lipsman Tags: Search, TV, Web Traffic

Press Release Aug. 16, 2004 | Share

Political Parody Site JibJab.com Reaches Three Times as Many Americans as Kerry and Bush Sites Combined

RESTON, Va., August 16, 2004 – comScore Media Metrix today released its monthly analysis of consumer Internet behavior. This month’s report revealed that JibJab.com, the online video released in mid-July satirizing John Kerry and George Bush, reached substantially more visitors than both of the candidates’ sites combined. JibJab.com drew an... Read more

By: Andrew Lipsman Tags: Elections, Government, , Rankings

Press Release Aug. 9, 2004 | Share

comScore Networks Acquires Q2 Brand Intelligence

RESTON, Va., Aug. 9, 2004 – comScore Networks today announced it has acquired Q2 Brand Intelligence, a leading provider of custom survey research and consulting to Fortune 1000 companies. As part of this acquisition, the Q2 organization will be integrated into comScore’s well-established survey research division, and the combined business unit... Read more

By: Andrew Lipsman Tags: comScore Financial News

Press Release Jul. 30, 2004 | Share

Overnight Traffic Analysis Reveals DNC Convention Drove Thousands to Political Sites, both Democratic and Republican

RESTON, Va., July 30, 2004 – comScore Networks today released an overnight analysis of Web visitation related to the Democratic National Convention. Among other findings, the analysis revealed that visitation to JohnKerry.com spiked dramatically during the candidate’s speech late Thursday. comScore also monitored an increase in traffic to GeorgeWBush.com... Read more

By: Andrew Lipsman Tags: Elections, Government,

Press Release Jul. 19, 2004 | Share

More than 7 Million Americans Participate in Online Fantasy Sports, According to comScore Media Metrix

RESTON, Va., July 19, 2004 – comScore Media Metrix today released the results of an analysis of online fantasy sports activity, which revealed that more than 7 million Americans visited the fantasy sports sections of Yahoo! Sports, Sportsline and ESPN. These users viewed an average of more than 200 pages of fantasy sports content per month. The... Read more

By: Andrew Lipsman Tags: Audience Measurement, Gaming, Internet Use, Web Traffic

Press Release Jul. 16, 2004 | Share

comScore Announces June Web Rankings and Major Enhancements to Careers Category Reporting

RESTON, Va., July 16, 2004 – comScore Media Metrix today released its monthly analysis of consumer Internet behavior. The analysis revealed that this summer’s surprise blockbuster, Fahrenheit 9/11, was a significant contributor to increases at a number of major online content categories. Many of this month’s other traffic increases were a result... Read more

By: Andrew Lipsman Tags: Audience Measurement, Internet Use, Rankings, , , Web Traffic

Press Release Jun. 24, 2004 | Share

comScore Announces Global Panel Now Exceeds 2 Million Consumers

RESTON, Va., June 24, 2004 – comScore Networks today announced that its consumer panel has grown to exceed two million participants worldwide, and continues to expand. Using patent-pending measurement technology and full service survey research capabilities, comScore has emerged as an industry leader by providing unparalleled insight into consumer... Read more

By: Andrew Lipsman Tags: Audience Measurement, Marketing Research

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