comScore Announces U.S. Launch of Media Metrix® Multi-Platform to Deliver Unified View of Desktop, Smartphone and Tablet Audiences
comScore, Inc. (NASDAQ: SCOR) today announced the official U.S. launch of Media Metrix® Multi-Platform, the next generation of digital audience measurement and media planning. Building on Media Metrix®, Mobile Metrix® and Video Metrix® from comScore’s Audience Analytics suite, this first-of-its-kind product – originally released to clients... Read more
By: Andrew Lipsman Tags: Advertising, Android, Audience Measurement, iOS, Marketing Research, Mobile, Multi-Platform, Online video, Smartphone, Tablets, Video, Web AnalyticscomScore Releases ‘2013 Europe Digital Future in Focus’ Report
comScore, Inc. (NASDAQ: SCOR) a global leader in digital measurement and analytics, today released the 2013 Europe Digital Future in Focus report. The report provides a comprehensive overview of the European market and identifies the prevailing trends in web usage, online video, mobile and search. There is also a special scorecard section, which shows... Read more
By: Berit Block Tags: Ad Validation, Banking, Connected Devices, ecommerce, Mobile, Online video, Retail, Search, Smartphone, Social, TabletsCrackle Partners with comScore for Ground-Breaking Multi-Platform ‘Video Everywhere’ Audience Measurement Initiative
Crackle and comScore (NASDAQ : SCOR) today announced a first-of-its-kind all-platform audience measurement deal for Sony Picture Television’s free ad-supported video streaming service, Crackle. This ground-breaking initiative will leverage comScore’s audience measurement techniques to produce unduplicated audience size and demographics across the... Read more
By: Andrew Lipsman Tags: Audience Measurement, Mobile, Online video, Streaming, Tablets, VideocomScore Announces Divestiture of ARS Non-Health Copy-Testing and Equity Tracking Assets to MSW Research
comScore (NASDAQ: SCOR) today announced the divestiture of its non-health copy-testing and non-health equity tracking assets of ARS to MSW Research (formerly McCollum Spielman Worldwide). MSW is a global leader in advertising research, brand health, advertising tracking, neuroscience and strategic research. The new firm will be called MSW●ARS. comScore... Read more
By: Andrew Lipsman Tags: Copy testingcomScore Releases February 2013 U.S. Online Video Rankings
comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion with Google Sites delivering an all-time high of 2.2 billion. Read more
Tags: Ad Impressions, Advertising, Engagement, Google, Online video, Rankings, Streaming, Top 10 Sites, Video, YouTubecomScore Releases the “2013 Future in Focus – Digitales Deutschland” Report
comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today released the “2013 Future in Focus – Digitales Deutschland” report on the latest digital trends in Germany. Read more
By: Ayaan Mohamud Tags: Advertising, Audience Measurement, ecommerce, Mobile, Multi-Platform, Online video, Retail, Search, Smartphone, Social, Tablets
comScore Releases ‘2013 France Digital Future in Focus’ Report
comScore today released the 2013 France Digital Future in Focus report. This annual report examines how the prevailing trends in web usage, social media, online video, digital advertising, mobile and search are defining the current marketplace and how they are likely to shape the coming year. Read more
By: Hélène Azevedo Tags: Ad Impressions, Audience Measurement, Demographics, ecommerce, Engagement, Internet Use, Mobile, Rankings, Smartphone, Social, Tablets, YouTubecomScore Releases February 2013 U.S. Search Engine Rankings
comScore, Inc. (NASDAQ: SCOR) today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in February with 67.5 percent of search queries conducted. Read more
By: Stephanie Flosi Tags: AOL, Bing, Google, Rankings, Search, Yahoo
comScore Releases ‘2013 Brazil Digital Future in Focus’ Report
comScore today released the 2013 Brazil Digital Future in Focus report. This annual report examines how the prevailing trends in web usage, social media, online video, digital advertising, mobile and search are defining the current marketplace and how they are likely to shape the coming year. Read more
By: Ana Laura Zain Tags: Ad Impressions, Audience Measurement, Demographics, ecommerce, Engagement, Internet Use, Mobile, Online video, Orkut, Rankings, Smartphone, Social, Tablets, YouTubecomScore Reports January 2013 U.S. Smartphone Subscriber Market Share
comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. smartphone industry during the three month average period ending January 2013. Apple ranked as the top smartphone manufacturer with 37.8 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.3 percent... Read more
Tags: Android, Apple, BlackBerry, Google, HTC, iPhone, LG, Microsoft, Mobile, Rankings, RIM, Samsung, Smartphone, Symbian