Press Releases

Press Release Nov. 26, 2012 | Share

comScore Announces Availability of Brand Survey Lift™ Pulse, a Campaign Branding Effectiveness Solution for Measuring Breakthrough and Impact in Real-Time

comScore, Inc. (NASDAQ: SCOR) today announced the availability of Brand Survey Lift™ Pulse (BSL Pulse), an actionable, integrated and accurate campaign branding effectiveness product for measuring the breakthrough and impact of campaigns in real-time. BSL Pulse enables agencies, publishers and brands to optimize campaigns in-flight, thereby helping... Read more

By: Stephanie Adamo Tags: Ad Impressions, Advertising, Attribution

Press Release Oct. 16, 2012 | Share

comScore Introduces Revolutionary Multi-Platform Campaign Analytics Solution to Measure Advertising Effectiveness Across TV, Web and Mobile

comScore, Inc. (NASDAQ: SCOR) today announced the U.S. launch of validated Campaign Essentials™ Multi-Platform (vCE™ MP), a ground-breaking solution that is the first to provide holistic campaign delivery validation of ad impressions delivered across TV, web (display and video), and mobile (smartphones and tablets). Designed for marketers and media... Read more

Tags: Ad Impressions, Ad Validation, Advertising

Press Release Aug. 10, 2012 | Share

VivaKi Nerve Center and comScore Develop Custom Partnership to Deliver Ad Viewability Metrics to Clients

comScore, Inc. (NASDAQ: SCOR) and the VivaKi Nerve Center today announced they will integrate a custom offering of comScore’s validated Campaign Essentials™ (vCE) solution Audience On Demand™ (AOD). Through this partnership, AOD will be the first addressable media buying practice to incorporate comScore’s viewability data on a “pre-bid”... Read more

By: Andrew Lipsman Tags: Ad Impressions, Advertising, Real Time Bidding, Viewability

Press Release Aug. 2, 2012 | Share

comScore Validated Campaign Essentials™ (vCE) Receives MRC Accreditation for Online Campaign Validation

comScore, Inc. (NASDAQ: SCOR) today announced that it has received accreditation from the Media Rating Council (MRC) for the validation suite in comScore validated Campaign Essentials™ (vCE), which includes viewability, brand safety, in-country geographic delivery, engagement, and removal of non-human traffic. comScore’s unique solution combines... Read more

By: Andrew Lipsman Tags: Ad Impressions, Advertising, Viewability

Press Release Jun. 21, 2012 | Share

comScore Introduces Innovation to Validate Online Campaign Delivery in Italy

comScore, Inc. (NASDAQ: SCOR) today announced the Italian launch of its validated Campaign Essentials™ (vCE) product, a new measurement solution for validating digital ad delivery. vCE is an innovation that enables the advertising industry to measure verified impressions across key areas such as visibility, targeting and brand safety. To better understand... Read more

By: Berit Block Tags: Ad Impressions, Advertising

Press Release May. 9, 2012 | Share

comScore Introduces Innovation to Validate Online Campaign Delivery in Spain

comScore, Inc. (NASDAQ: SCOR) today announced the Spanish launch of its validated Campaign Essentials™ (vCE) product, a new measurement solution for validating digital ad delivery. vCE is an innovation that enables the advertising industry to measure verified impressions across key areas such as visibility, targeting and brand safety. Read more

By: Berit Block Tags: Ad Impressions, Advertising

Press Release Apr. 24, 2012 | Share

For Display Ads, Being Seen Matters More than Being Clicked

comScore, Inc. (NASDAQ: SCOR) and Pretarget, the intent targeting company, today released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions. Read more

By: Andrew Lipsman Tags: Ad Impressions, Advertising, Viewability

Press Release Mar. 29, 2012 | Share

comScore Introduces Innovation to Validate Online Campaign Delivery in the UK

comScore, Inc. (NASDAQ: SCOR) today announced the UK launch of its validated Campaign Essentials™ (vCE) product, a new measurement solution for validating digital ad delivery. vCE is an innovation that enables the advertising industry to measure verified impressions across key areas such as visibility, targeting and brand safety. Read more

By: Berit Block Tags: Ad Impressions, Advertising

Press Release Mar. 26, 2012 | Share

comScore Releases Full Results of vCE™ Charter Study Involving 12 Leading U.S. Advertisers

comScore, Inc. (NASDAQ: SCOR) today released full study results from its U.S.-based vCE Charter Study involving online advertising campaigns for 12 premium national advertisers. The study found that, in many cases, a large portion of ad impressions are not delivered according to plan, and that the quality of ad delivery can vary greatly based on a... Read more

By: Andrew Lipsman Tags: Ad Impressions, Ad Validation, Advertising, Viewability

Press Release Sep. 14, 2011 | Share

comScore Announces Availability of AdEffx Campaign Essentials™ in Asia Pacific Markets

comScore, Inc. (NASDAQ: SCOR) today announced the availability of AdEffx Campaign Essentials™ in Asia Pacific markets, comScore’s campaign audience validation tool used by digital marketers, agencies and publishers alike to verify the accuracy of audiences targeted in digital campaigns. The service features an interactive dashboard with several... Read more

By: Sarah Radwanick Tags: Ad Impressions, Ad Validation, Advertising, Real Time Bidding

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