Press Releases

August 15, 2007

Bebo Becomes the Most Visited Social Networking Site in the UK

London, UK, 15 August 2007 – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of UK traffic in July to a selection of leading social networking sites.

UK property Bebo.com became the most visited social networking site from within the UK in July, attracting 10.6 million unique visitors, an increase of 63 percent over the start of the year. It was closely followed by social networking behemoth Myspace.com, which enjoyed a 25 percent increase in traffic over the same time period, to reach 10.1 million unique visitors in July.

The fastest growing social networking site in terms of UK based unique visitors was Facebook.com, which grew 366 percent since the start of the year to attract an audience of 7.6 million unique visitors in July 2007.

Other comparable social networking sites also experienced growth over the same time period. HI5.com increased its UK based traffic by 36 percent to 1.9 million unique visitors, while Faceparty.com grew 9 percent to 1.7 million.

Bob Ivins, EVP of International Markets at comScore, observed, “Social networking sites like Facebook and Bebo have shown phenomenal growth over the past six months – and should continue to do so as the 'network effect’ gives them momentum.”

A Selection of Leading Social Networking Sites by UK Unique Visitors, Age 15+
July 2007 vs. Jan 2007
Total UK – Home and Work Locations*
Source: comScore World Metrix
Property Total Unique Visitors (000)
Jan-2007 Jul-2007 % Change
Total UK Internet Audience 30,072 31,791 6%
BEBO.COM 6,525 10,655 63%
MYSPACE.COM 8,080 10,130 25%
FACEBOOK.COM 1,630 7,604 366%
HI5.COM 1,382 1,880 36%
FACEPARTY.COM 1,591 1,739 9%

**Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Bebo.com and Myspace.com now reach 34 percent and 32 percent of the total UK online population, respectively, with Facebook.com reaching 24 percent.

A Selection of Leading Social Networking Sites by UK Unique Visitors, Age 15+
July 2007 vs. Jan 2007
Total UK – Home and Work Locations*
Source: comScore World Metrix
Property % Reach
Jan-2007 Jul-2007 Change
BEBO.COM 22% 34% 12
MYSPACE.COM 27% 32% 5
FACEBOOK.COM 5% 24% 19
HI5.COM 5% 6% 1
FACEPARTY.COM 5% 5% 0

*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Best Buy, The Newspaper Association of America, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit www.comscore.com.

Ayaan Mohamud
comScore, Inc.
+ 44 (0) 207-099-1775
worldpress@comscore.com



Tags: Facebook, MySpace, Rankings, Social