Press Releases

August 17, 2007

comScore Media Metrix Releases Top 50 Web Ranking for July

The Simpsons Movie Promotion Sparks Growth to Burger King Site making it the Top Gaining Property for July
Summer Vacation Season Continues to Spur Traffic to Travel Sites for the Third Consecutive Month
Top Nine Properties Unchanged in Top 50 Ranking; Viacom Digital Replaces Apple Inc. to Take Number Ten Spot

RESTON, VA, August 17, 2007 – comScore Media Metrix (NASDAQ: SCOR) today released its monthly analysis of U.S. consumer activity at top online properties for July 2007. Summer movie season impacted the rankings as The Simpsons Movie drove traffic to the Burger King site and July movie releases increased traffic to ticket sites. The month also saw traffic increase to car rental and ground/cruise sites as travel season continued its strong presence in the monthly rankings, while job search sites experienced gains as Americans sought summer jobs and new careers.

The Simpsons Movie Spurs Immense Growth to Burger King Site

As the top gaining property for the month, Burger King experienced a 774-percent increase to 4.2 million visitors. The tremendous jump in traffic was attributed to tie-ins with the recently-released The Simpsons Movie.

Summer Movie Season Drives Traffic to Ticket Sites

With the July release of several anticipated films including Transformers and Harry Potter and the Order of the Phoenix, traffic to movie ticket sites propelled the tickets category up 12 percent to 44.9 million visitors for the month. Moviefone gained 2 percent to 13.7 million visitors, while Fandango.com experienced a 62-percent increase to 10.2 million visitors and Movietickets.com saw a 107-percent increase to 6.7 million visitors for the month.

Summer Vacation Continues to Boost Traffic to Travel Sites in July

As vacation season continues, travel-related sites once again enjoyed solid growth for the month. The car rental category increased 15 percent to nearly 7 million visitors making it the top gaining category for July. Enterprise.com led the category with 3.3 million visitors (up 41 percent) followed by Avis Budget group with nearly 3 million visitors (up 14 percent) and Hertz with 1.9 million visitors (up 22 percent). Ground/cruise sites also saw significant gains for the month, reporting a 13-percent increase to 12 million visitors. Amtrack.com led the category with 2.5 million visitors (up 32 percent), followed by Vacationstogo.com with 2.4 million visitors (up 9 percent) and Carnival Cruise Lines with 1.7 million visitors (up 7 percent).

Job Search Sites Experience Growth

In contrast to vacation planning some Americans were in pursuit of a job in July, boosting traffic to job search sites by 11 percent to reach 17.2 million visitors for the month. The category was led by CareerBuilder.com Job Search with 7.9 million visitors (up 3 percent), followed by Monster.com Job Search with 5.5 million visitors (up 6 percent) and Yahoo! HotJobs Job Search with 4.9 million visitors (up 11 percent).

Top 50 Properties

July saw the top nine properties remain unchanged from their June ranking, while Viacom Digital moved up two spots to number 10 attracting more than 43 million visitors. Glam Media jumped five positions to number 34, drawing nearly 21 million visitors in July, and Facebook.com grew 9 percent in unique visitors, moving up three spots to claim number 17 in the ranking.

Top 50 Ad Focus Ranking

In July, Advertising.com remained atop the Ad Focus Ranking, reaching 88 percent of the more than 180 million Americans online. Google Ad Network, which includes Google Adwords and Google AdSense Programs, joined the ranking this month at number four, reaching 73 percent of the U.S. online population. Mapquest and Kontera also entered the ranking in July at positions 32 and 38, respectively. Finally, Interclick experienced a seven spot increase to number 22, reaching 41 percent of Americans online.

TABLE 1

comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)
July 2007 vs. June 2007
Total U.S. Home, Work and University Internet Users
Source: comScore Media Metrix
  Total Unique Visitors (000)
  Jun-07 Jul-07 % Change Rank by Unique Visitors
Total Internet : Total Audience 178,839 180,078 1 N/A
Burger King 479 4,188 774 241
FANDANGO.COM 6,297 10,210 62 93
MediaNews Group, Inc. 3,340 5,172 55 193
Geosign Technologies 3,064 4,569 49 223
Foot Locker Sites 2,813 3,985 42 249
Hollywood Media Corp. 9,324 12,670 36 70
Revolution Health Network 3,047 4,014 32 248
Shop.com Sites 3,341 4,390 31 233
Mezi Media Sites 10,521 13,771 31 61
Cablevision 3,262 4,264 31 239

*Ranking based on the top 250 properties in July 2007

TABLE 2

comScore Top 10 Gaining Categories by Percentage Change in Unique Visitors (U.S.)
July 2007 vs. June 2007
Total U.S. Home, Work and University Internet Users
Source: comScore Media Metrix
  Total Unique Visitors (000)
  Jun-07 Jul-07 % Change
Total Internet : Total Audience 178,839 180,078 1
Car Rental 6,041 6,953 15
Ground/Cruise 10,624 12,018 13
Entertainment - News 42,057 47,484 13
Tickets 40,246 44,906 12
Toys 19,255 21,428 11
Job Search 15,472 17,160 11
Real Estate 41,385 44,765 8
Incentives 15,375 16,509 7
Manufacturer 26,185 27,956 7
Lotto/Sweepstakes 27,219 28,914 6

TABLE 3

comScore Top 50 Properties (U.S.)
July 2007
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: comScore Media Metrix
Rank Property

Unique Visitors

(000)

  Rank Property

Unique Visitors

 (000)

  Total Internet : Total Audience 180,078        
1 Yahoo! Sites 133,428   26 CRAIGSLIST.ORG 23,946
2 Google Sites 123,892   27 United Online, Inc 23,683
3 Time Warner Network 123,702   28 Bank of America 23,325
4 Microsoft Sites 118,154   29 Superpages.com Network 22,526
5 Fox Interactive Media 81,233   30 CBS Corporation 22,258
6 eBay 79,787   31 Shopzilla.com Sites 21,983
7 Amazon Sites 52,702   32 CareerBuilder LLC 21,723
8 Ask Network 51,885   33 Comcast Corporation 20,659
9 Wikipedia Sites 46,372   34 Glam Media 20,656
10 Viacom Digital 43,056   35 Yellowpages.com Network 20,600
11 New York Times Digital 42,710   36 Real.com Network 20,298
12 Apple Inc. 42,561   37 Lycos Sites 20,268
13 Weather Channel, The 38,534   38 Gannett Sites 20,089
14 Adobe Sites 33,361   39 Travelport 19,689
15 Gorilla Nation 32,560   40 ARTISTdirect Network 19,603
16 CNET Networks 32,182   41 ESPN 18,227
17 FACEBOOK.COM 30,557   42 WhitePages 17,919
18 Target Corporation 30,391   43 Cox Enterprises Inc. 17,777
19 AT&T, Inc. 29,692   44 Citysearch 17,251
20 Expedia Inc 29,243   45 WebMD Health 16,829
21 Wal-Mart 29,213   46 E.W. Scripps 16,819
22 Monster Worldwide 25,753   47 The Mozilla Organization 16,742
23 Verizon Communications Corporation 25,151   48 Weatherbug Property 16,289
24 Photobucket.com LLC 24,188   49 iVillage.com: The Womens Network 15,925
25 Disney Online 23,948   50 Ticketmaster 15,170

 

TABLE 4

comScore Ad Focus Ranking (U.S.)
July 2007
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: comScore Media Metrix
Rank Property Unique Visitors (000) Reach %   Rank Property Unique Visitors (000) Reach %
  Total Internet : Total Audience 180,078 100%          
1 Advertising.com** 158,905 88%   26 MYSPACE.COM 69,617 39%
2 ValueClick** 131,914 73%   27 Vibrant Media** 65,427 36%
3 Yahoo! 131,693 73%   28 adconion media group** 64,621 36%
4 Google Ad Network** 131,057 73%   29 Gorilla Nation Media 64,434 36%
5 Tribal Fusion** 128,884 72%   30 AdDynamix.com** 64,210 36%
6 Blue Lithium** 119,476 66%   31 MSN.COM Home Page 54,647 30%
7 Specific Media** 119,088 66%   32 Mapquest 54,084 30%
8 Casale Media Network** 118,389 66%   33 Ask Network 51,885 29%
9 Google 116,186 65%   34 Undertone Networks** 51,859 29%
10 AOL Media Network 113,875 63%   35 YOUTUBE.COM 44,180 25%
11 Traffic Marketplace** 109,284 61%   36 Business.com Network 43,663 24%
12 MSN-Windows Live 105,438 59%   37 EBAY.COM Home Page 41,164 23%
13 DRIVEpm** 96,290 53%   38 Kontera** 39,149 22%
14 24/7 Real Media** 95,503 53%   39 ABOUT.COM 37,057 21%
15 YAHOO.COM Home Page 93,923 52%   40 FACEBOOK.COM 30,557 17%
16 Tremor Media 92,490 51%   41 WEATHER.COM 28,565 16%
17 AOL 90,936 50%   42 Nick Kids & Family 26,150 15%
18 CPX Interactive** 79,683 44%   43 Real Cities Network 25,395 14%
19 Burst Media** 76,422 42%   44 Disney Online 23,948 13%
20 Centro 75,320 42%   45 PHOTOBUCKET.COM 23,623 13%
21 PrecisionClick** 74,538 41%   46 CareerBuilder Network 22,859 13%
22 Interclick** 74,011 41%   47 IMDB.COM 22,805 13%
23 ContextWeb** 72,935 41%   48 Superpages.com Network 22,526 13%
24 AdBrite** 72,414 40%   49 CNN 22,494 12%
25 EBAY.COM 69,690 39%   50 Yellowpages.com Network 20,600 11%

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in July.For instance, Yahoo! was seen by 73 percent of the more than 180 million Internet users in July.
* Entity has assigned some portion of traffic to other syndicated entities.
** Denotes an advertising network.

About comScore Media Metrix

comScore Media Metrix, a division of comScore, Inc., provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

 

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit www.comscore.com.

Contact:
Sarah Radwanick
Manager Marketing Communications
comScore, Inc.
+1 206 268 6310
press@comscore.com



Tags: Google, Rankings, Shopping, Travel, , Yahoo