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Monster International Leads With Nearly 8 Million European Unique Visitors
LONDON, UK, OCTOBER 30, 2007 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of their latest study into online Career Resources in Europe, based on data collected from the Comscore World Metrix audience measurement service.
According to the study, the online career resources category, which includes sites that provide services such as job search, resume posting and careers advice, grew 12 percent from August to September to reach 56.1 million European unique visitors.
The largest of these properties was Monster, which grew 19 percent to 7.8 million unique visitors - more than double that of its nearest competitors. Meanwhile, ANPE Sites (the largest career site in France), grew 19 percent to reach 3.2 million European unique visitors. It was followed by Stepstone, which grew 18 percent to reach 3.2 million unique visitors.
The fastest growing of the top five largest sites was CareerBuilder LLC, a U.S. originating property that has enjoyed steady traffic growth across Europe since establishing a U.K. presence in early 2006. The site grew 49 percent in September to 2.7 million unique visitors.
Top 5 European Career Services & Development SitesRanked by European Unique Visitors (000)August - September 2007Age 15+, Home & Work Locations*Source: Comscore World Metrix
Property
Total Unique Visitors (000)
Aug-2007
Sep-2007
% Change
Total European Internet Audience
225,588
226,712
0%
Career Services and Development
50,210
56,129
12%
Monster
6,584
7,848
19%
ANPE Sites
2,680
3,193
Stepstone
2,677
3,155
18%
Jobcentreplus.gov.uk
2,862
2,753
-4%
CareerBuilder LLC
1,798
2,685
49%
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs
Bob Ivins, EVP of International Markets at Comscore, commented: “With nearly eight million unique visitors, Monster was clearly the leading career resources site in Europe in September, attracting more than double the number of visitors of its nearest competitor. Online career resources were particularly popular destination for European Internet users in September, mirroring an increase in traffic we traditionally see going into the fall season.”
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given Comscore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. Comscore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, Comscore measures what matters across a broad spectrum of behavior and attitudes. Comscore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. Comscore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit www.comscore.com
Ayaan MohamudComscore, Inc.+ 44 (0) 207-099-1775worldpress@comscore.com