Press Releases

January 30, 2008

comScore Releases Top French Web Rankings for December

Christmas Shopping Drives Traffic to Retail and Shipping Sites

Google Sites Ranks as Top Web Property, Followed by Microsoft

Paris, France, January 30, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its December rankings of the largest and fastest-growing Internet properties and site categories in France based on data from the comScore World Metrix audience measurement service.

“As we have noted in recent studies, online retail activity increased significantly in France during the Christmas shopping season,” said Delphine Gatignol, comScore Business Development Manager for France. “This activity is reflected in the December rankings, which show several retail sites and categories among the top gainers for the month.”

Top Gaining Site Categories for December

Retail sites dominated the top-gaining site category rankings for December, led by the Toys category, up 65 percent to 4.9 million visitors. The category was led by Eveiletjeux.com – part of the Groupe PPR property – with 3.3 million visitors (up 39 percent). Other retail-related categories experiencing gains included Fragrances/Cosmetics (up 21 percent to 3.4 million visitors), Sports/Outdoor (up 18 percent to 3.5 million visitors), and Jewelry/Luxury Goods/Accessories (up 12 percent to 2.4 million visitors). The Shipping (up 39 percent to 1.8 million visitors) and e-cards categories (up 34 percent to 4 million visitors) also saw increased activity due to the holiday season.

Top 10 Gaining Site Categories by French Unique Visitors Age 15+
December 2007 vs. November 2007
Total France, Home and Work Locations*
Source: comScore World Metrix
Site Category Total Unique Visitors (000)
Nov-2007 Dec-2007 % Change
Total French Internet Audience 28,244 28,729 2%
Toys 2,984 4,917 65%
Shipping 1,298 1,809 39%
Online Trading 318 433 36%
e-cards 3,008 4,034 34%
Retail - Food 1,099 1,329 21%
Fragrances/Cosmetics 2,784 3,355 21%
Sports/Outdoor 2,964 3,504 18%
Entertainment - News 7,369 8,432 14%
Teens 5,577 6,226 12%
Jewelry/Luxury Goods/Accessories 2,108 2,351 12%

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Top Gaining Properties for December

CenterBlog.net was the top gaining property in December, growing 38 percent to 1.8 million visitors, followed by genealogy property, Notrefamille.com Sites, also up 38 percent to 1.7 million visitors.

Four of the top ten gaining properties came from the online retail sector. Shopzilla.com Sites enjoyed a 32-percent increase to 1.8 million visitors, Groupe LDLC.com grew 13 percent to 3.2 million, Amazon Sites grew 13 percent to 6.8 million, and Ciao Sites also grew 13 percent to 3.8 million visitors.

Top 10 Gaining Properties by French Unique Visitors Age 15+*
December 2007 vs. November 2007
Total France, Home and Work Locations**
Source: comScore World Metrix
Property Total Unique Visitors (000)
Nov-2007 Dec-2007 % Change
Total French Internet Audience 28,244 28,729 2%
CenterBlog.net 1,311 1,810 38%
Notrefamille.com Sites 1,222 1,685 38%
Shopzilla.com Sites 1,383 1,828 32%
Kingfisher 2,319 2,683 16%
Facebook.com 1,945 2,211 14%
Groupe LDLC.com 2,809 3,169 13%
Amazon Sites 6,067 6,831 13%
Ciao Sites 3,361 3,782 13%
Commentcamarche.net 5,639 6,310 12%
auFeminin.com Network 5,704 6,379 12%

*Ranking based on the top 100 French properties in December 2007.

** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Top 25 Properties for December

Google Sites maintained its position as the top Web property in France with 20.1 million visitors, reaching 70 percent of the online population. Microsoft Sites ranked second with 18.1 million visitors, followed by Orange Sites with 14.9 million visitors and Iliad/Free.fr Sites with 12.6 million visitors.

Groupe PPR gained two spots in the December ranking, driven by holiday shopping. French Social Networking site Skyrock Network also gained ground, displacing Wikipedia Sites as France’s 9th largest property.

Top 25 Properties by French Unique Visitors Age 15+*
December 2007 vs. November 2007
Total France, Home and Work Locations**
Source: comScore World Metrix
December Rank November Rank Property Total Unique Visitors (000) Dec-2007
N/A N/A Total French Internet Audience 28,729
1 1 Google Sites 20,104
2 2 Microsoft Sites 18,126
3 3 Orange Sites 14,850
4 4 Iliad/Free.fr Sites 12,642
5 5 eBay 11,997
6 8 Groupe PPR 11,443
7 6 Yahoo! Sites 11,386
8 7 Groupe Pages Jaunes 10,958
9 10 Skyrock Network 10,221
10 9 Wikipedia Sites 9,735
11 11 Dailymotion.com 9,154
12 12 NextRadio TV 8,774
13 13 Groupe PriceMinister 8,296
14 14 Lycos Europe Sites 8,184
15 15 Time Warner Network 8,141
16 16 Benchmark Group 7,846
17 17 Groupe Doctissimo 7,681
18 20 Groupe Lagardere 7,680
19 18 Bestofmedia Group 7,121
20 21 Amazon Sites 6,831
21 19 Groupe TF1 6,661
22 24 auFeminin.com Network 6,379
23 25 Commentcamarche.net 6,310
24 22 Groupe Hi-Media 5,947
25 23 Cyrealis 5,905

*Ranking based on the top 25 French properties in December 2007.

** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by more than 800 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit www.comscore.com

Ayaan Mohamud
comScore, Inc.
+ 44 (0) 207-099-1775
worldpress@comscore.com



Tags: Rankings