Audience Recommendations for Every Vertical
Google Sites Rank as Top Visited Property for the First Time in Canada
Tax, Career, Real Estate, and Travel Sites Experience Gains in the New Year
TORONTO, CANADA, February 25, 2008 –Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its January 2008 rankings of the largest and fastest-growing Internet properties and site categories in Canada based on data from its Comscore MMX service. The month saw increases to tax, career, real estate, travel, and health-related sites as Canadians reevaluated the past year and planned for 2008. Google Sites vaulted into the top position as the most visited Web property in Canada for the first time.
"Several job sites such as Monster, Workopolis, and JobBank achieved significant gains in January as many Canadians resolved to improve their careers in 2008," said Brent Bernie, president of Comscore MMX, Comscore Canada. "January is also an active time of year for visiting government entities both on the provincial and federal level, which provides Canadians with the necessary information and tools for preparing for a busy RRSP and tax season. Finally, the extreme cold weather and record breaking snow levels in Canada have driven us to travel entities on the Web in hopes of finding warmer destinations."
Top Gaining Site Categories for January 2008
Top 10 Gaining Site Categories by Number of Canadian Unique VisitorsJanuary 2008 vs. December 2007Total Canada – Home and Work Locations*Source: Comscore MMX
Total Unique Visitors (000)
Dec-2007
Jan-2008
% Change
Total Internet : Total Audience
23,784
23,802
0
Taxes
1,805
2,591
44
Retail - Health Care
1,511
2,032
34
Hotels/Resorts
4,302
5,658
32
Career Services and Development
7,762
9,761
26
Real Estate
5,816
7,107
22
Online Travel Agents
5,639
6,885
Business to Business
5,058
6,009
19
Health - Information
8,028
9,530
Training and Education
673
793
18
Family
8,041
9,438
17
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top Gaining Properties for January 2008
Top 10 Gaining Properties by Number of Canadian Unique Visitors*January 2008 vs. December 2007Total Canada – Home and Work Locations**Source: Comscore MMX
Property
Softvoyage.com
1,747
2,665
53
Workopolis.com
2,808
4,184
49
Monster Worldwide
2,825
3,994
41
JobBank.gc.ca
1,413
1,983
40
Canada Revenue Agency
1,691
2,339
38
MacRAE’S Owen Media Network
1,486
2,051
MLS.ca
2,158
2,861
33
Gov.on.ca
1,887
2,477
31
Expedia Inc
3,770
4,890
30
ServiceCanada.gc.ca
2,145
2,762
29
*Ranking based on the top 100 Canadian properties in January 2008.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top 25 Properties for January 2008
Top 25 Properties by Number of Canadian Unique Visitors*January 2008 vs. December 2007Total Canada – Home and Work Locations**Source: Comscore MMX
Jan-08 Rank
Dec-07 Rank
Total Unique Visitors (000) Jan-08
N/A
1
2
Google Sites
22,440
Microsoft Sites
22,424
3
Yahoo! Sites
16,481
4
Facebook.com
15,354
5
eBay
13,856
6
Wikipedia Sites
11,683
7
AOL LLC***
10,707
8
Yellow Pages Group
9,746
9
Amazon Sites
9,521
10
Apple Inc.
8,684
11
Canoe Network
8,596
12
13
Fox Interactive Media
8,084
15
CTVglobemedia
7,876
14
CNET Networks
7,706
The Weather Network Meteomedia
7,702
16
New York Times Digital
7,532
Ask Network
7,309
Viacom Digital
6,374
20
CBC-Radio Canada Sites
6,226
Adobe Sites
6,073
21
Time Warner - Excluding AOL***
5,583
Gorilla Nation
5,462
23
WhitePages
4,939
24
35
25
TD Bank Financial Group
4,573
*** Beginning with January 2008 Comscore data, Time Warner Network has now been divided into AOL LLC, which includes all AOL related entities, and Time Warner – Excluding AOL
About Comscore Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate
Contact:Sarah RadwanickDirector, Regional Product MarketingComscore, Inc. +44 (0) 20 7099 1784worldpress@comscore.com