More than 10 Billion Videos Viewed Online in the U.S. in February

Number of Online Videos Viewed in the U.S. Jumps 66 Percent Versus Year Ago

RESTON, VA, April 16, 2008 – Comscore (NASDAQ: SCOR), a leader in measuring the digital world, today released February 2008 data from the Comscore Video Metrix service, indicating that U.S. Internet users viewed more than 10 billion online videos during the month, representing a 3-percent gain versus January (despite February being two days shorter) and a 66-percent gain versus February 2007.

Google Sites Extends Lead in Online Video Market Share

In February, Google Sites once again ranked as the top U.S. video property with nearly 3.6 billion videos viewed (35.4 percent share of all videos), gaining 1.1 share points versus the previous month. YouTube.com accounted for 96 percent of all videos viewed at Google Sites. Fox Interactive Media ranked second with 586 million videos (5.8 percent), followed by Yahoo! Sites with 293 million (2.9 percent) and Microsoft Sites with 293 million (2.9 percent).

Top U.S. Online Video Properties* by Videos Viewed
February 2008
Total U.S. – Home/Work/University Locations
Source: Comscore Video Metrix

Property

Videos

(000)

Share (%) of

Videos

Total Internet

10,089,048

100.0

Google Sites

3,567,202

35.4

Fox Interactive Media

586,236

5.8

Yahoo! Sites

293,120

2.9

Microsoft Sites

293,085

2.9

Viacom Digital

218,011

2.2

Time Warner - Excl. AOL

132,734

1.3

Disney Online

130,609

1.3

AOL LLC

114,853

1.1

ABC.COM

98,294

1.0

Comcast Corporation

92,828

0.9

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

Nearly 135 million U.S. Internet users spent an average of 204 minutes per person viewing online video in February. Google Sites also attracted the most viewers (81.8 million), where they spent an average of 109 minutes per person watching video in February. Fox Interactive attracted the second most viewers (55.7 million), followed by Yahoo! Sites (37.1 million) and Microsoft Sites (27.1 million). ABC.com attracted the tenth largest viewing audience, and its viewers exhibited heavy engagement averaging 51 minutes of online viewing per person.

Top U.S. Online Video Properties* by Unique Viewers
February 2008
Total U.S. – Home/Work/University Locations
Source: Comscore Video Metrix

Property

Unique Viewers (000)

Average Minutes per Viewer

Total Internet

134,739

203.8

Google Sites

81,791

109.4

Fox Interactive Media

55,741

10.9

Yahoo! Sites

37,111

16.6

Microsoft Sites

27,080

18.8

Time Warner - Excl. AOL

21,329

14.6

Viacom Digital

21,280

29.3

AOL LLC

20,970

7.3

Disney Online

13,245

10.3

ESPN

7,186

22.5

ABC.COM

7,042

51.2

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

Other notable findings from February 2008 include:

  • 72.8 percent of the total U.S. Internet audience viewed online video.
  • 80.4 million viewers watched 3.42 billion videos on YouTube.com (42.6 videos per viewer).
  • 50.2 million viewers watched 539 million videos on MySpace.com (10.7 videos per viewer).
  • The average online video duration was 2.7 minutes.
  • The average online video viewer consumed 75 videos.

To request more information about Comscore Video Metrix, please visit http://www.comscore.com/contact

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate.

Press
Bill Daddi
Daddi Brand Communications
646-370-1341
press@comscore.com