Press Releases

June 19, 2008

comScore Releases May 2008 U.S. Search Engine Rankings

RESTON, VA, June 19, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In May 2008, Americans conducted 10.8 billion core searches, with Google Sites increasing its market share slightly.

May 2008 U.S. Core Search Rankings

In May, Google Sites’ share of core searches reached 61.8 percent, up from 61.6 percent the previous month. Yahoo! Sites ranked second with a 20.6 percent share (up from 20.4 percent the prior month), followed by Microsoft Sites (8.5 percent), AOL LLC (4.5 percent), and Ask Network (4.5 percent).

comScore Core Search Report*
May 2008 vs. April 2008
Total U.S. – Home/Work/University Locations
Source: comScore qSearch 2.0
Core Search Entity Share of Searches (%)
Apr-08 May-08

Point Change

May-08 vs. Apr-08

Total Core Search 100.0% 100.0% N/A
Google Sites 61.6% 61.8% 0.2
Yahoo! Sites 20.4% 20.6% 0.2
Microsoft Sites 9.1% 8.5% -0.6
AOL LLC 4.6% 4.5% -0.1
Ask Network 4.3% 4.5% 0.2

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

Americans conducted 10.8 billion searches at the core search engines, representing a 2-percent increase versus April. Google Sites handled nearly 6.7 billion core searches, followed by Yahoo! Sites with 2.2 billion, and Microsoft Sites with 920 million.

comScore Core Search Report*
May 2008 vs. April 2008
Total U.S. – Home/Work/University Locations
Source: comScore qSearch 2.0
Core Search Entity Search Queries (MM)
Apr-08 May-08

Percent Change

May-08 vs. Apr-08

Total Core Search 10,582 10,777 2%
Google Sites 6,514 6,664 2%
Yahoo! Sites 2,159 2,221 3%
Microsoft Sites 961 920 -4%
AOL LLC 491 486 -1%
Ask Network 458 486 6%

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

May U.S. Expanded Search Rankings

In comScore’s May 2008 analysis of the Top 50 properties where search activity is observed, Google Sites led with 8.8 billion searches. Yahoo! Sites ranked second with 2.4 billion searches, followed by Microsoft Sites (963 million), and AOL LLC (831 million).

comScore Expanded Search Query Report
May 2008 vs. April 2008
Total U.S. – Home/Work/University Locations
Source: comScore qSearch 2.0
Expanded Search Entity Search Queries (MM)
Apr-08 May-08

Percent Change

May-08 vs. Apr-08

Total Expanded Search 14,988 15,463 3%
Google Sites 8,467 8,838 4%
 Google 6,639 6,814 3%
 YouTube/All Other 1,828 2,024 11%
Yahoo! Sites 2,323 2,387 3%
 Yahoo! 2,290 2,352 3%
 All Other 33 35 6%
Microsoft Sites 1,000 963 -4%
 MSN-Windows Live 964 932 -3%
 Microsoft/All Other 36 31 -14%
AOL LLC 839 831 -1%
 AOL Search Network 459 456 -1%
 MapQuest/All Other 380 375 -1%
Ask Network 461 489 6%
 Ask.com 298 321 8%
 MyWebSearch.com/ All Other 163 168 3%
eBay 450 449 0%
Fox Interactive Media 360 402 12%
 MySpace 354 395 12%
 All Other 6 7 17%
Craigslist.org 273 314 15%
Amazon Sites 137 141 3%
Facebook.com 112 121 8%

To request more information on comScore qSearch 2.0, please visit http://www.comscore.com/contact

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate

Contact:
Andrew Lipsman
comScore, Inc.
+1 312 775 6510
press@comscore.com



 

Tags: Rankings, Search