Press Releases

September 17, 2008

comScore Releases Asia-Pacific Search Rankings for July 2008

More than 27 Billion Searches Conducted in July

Chinese Search Engine Baidu.com Captures More than 25 Percent of Search Market in Asia-Pacific

TOKYO, Japan, September 17, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its ranking of the top search properties in the Asia-Pacific region based on data from the comScore qSearch 2.0 service, revealing that Google Sites continued to lead the region with 33.5 percent of the more than 27 billion searches conducted in July. Baidu.com Inc. ranked second with 27.4 percent search share, followed by Yahoo! Sites in third with 19.7 percent share.

“Although Google leads the Asia-Pacific search market, powerhouse Chinese search engine Baidu.com follows closely on its heels with only a 6-percent difference separating the two,” said Will Hodgman, comScore executive vice president for the Asia-Pacific region. “It will be interesting to watch Google and Baidu compete for the top spot in the region and the loyalty of the growing Asian population.”

Google Leads Search Market in Asia Pacific

Google Sites led the search ranking with more than 9 billion searches conducted during July, followed by Baidu.com Inc. with 7.4 billion searches and Yahoo! Sites with 5.3 billion searches. Korea’s NHN Corporation captured the #4 ranking with 1.2 billion searches (4.6 percent market share), while China’s Alibaba.com Corporation ranked fifth with 823 million searches (3 percent market share).

Top 10 Asia-Pacific Search Properties
July 2008
Total Asia-Pacific Internet Audience*, Age 15+ - Home & Work Locations
Source: comScore qSearch
Top 10 Properties Searches (MM) Share of Searches
Total Internet** 27,059 100.0
Google Sites 9,073 33.5
Baidu.com Inc. 7,406 27.4
Yahoo! Sites 5,342 19.7
NHN Corporation 1,239 4.6
Alibaba.com Corporation 823 3.0
TENCENT Inc. 513 1.9
Microsoft Sites 457 1.7
Lycos Sites 418 1.5
Sohu.com Inc. 305 1.1

*Excludes searches from public computers such as Internet cafes or access from mobile phones or PDAs.

**Improvements to universe estimates in certain Internet markets have recently been made. We caution against trending with data prior to July 2008.

China Leads in Total Search Volume, Korea in Search Intensity

China hosts more searchers than any other country in the Asia-Pacific region, with 143.5 million searchers conducting 11 billion search queries in July. Japan ranks second in both metrics, with 61 million searchers conducting nearly 6.2 billion searches. Searchers in Korea exhibited the heaviest search intensity with an average of 102.8 searches per searcher during the month, followed by Australia (102 searches per searcher) and Japan (100.8 searches per searcher).

Asia-Pacific Search Over view – Country Breakdown
July 2008
Total Asia-Pacific Internet Audience*, Age 15+ - Home & Work Locations
Source: comScore qSearch
Country Unique Searchers (000) Searches
(MM)
Searches Per Searcher
Total Internet** 335,124 27,059 80.7
China 143,502 10,994 76.6
Japan 61,117 6,162 100.8
India 23,397 1,192 51.0
Korea 20,429 2,101 102.8
Taiwan 10,002 748 74.8
Australia 8,380 855 102.0
Malaysia 6,710 431 64.2
Hong Kong 2,812 228 81.0
Singapore 1,662 152 91.2
New Zealand 1,564 136 87.2

*Excludes searches from public computers such as Internet cafes or access from mobile phones or PDAs.

**Improvements to universe estimates in certain Internet markets have recently been made. We caution against trending with data prior to July 2008.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate.

Contact:
Sarah Radwanick
Manager Marketing Communications
comScore, Inc.
+1 206 268 6310
press@comscore.com



Tags: Google, Rankings, Search, Yahoo