Press Releases

September 10, 2008

YouTube Draws 5 Billion U.S. Online Video Views in July 2008

Americans Watch 558 Million Hours of Online Video During the Month, According to comScore Video Metrix

RESTON, VA, September 10, 2008 – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released July 2008 data from the comScore Video Metrix service, reporting that Americans viewed more than 11.4 billion videos for a total duration of 558 million hours during the month.

Google Sites Maintains Dominant Position

In July, Google Sites once again ranked as the top U.S. video property with more than 5 billion videos viewed (representing a 44 percent share of the online video market), with YouTube.com accounting for more than 98 percent of all videos viewed at the property. Fox Interactive Media ranked second with 446 million videos (3.9 percent), followed by Microsoft Sites with 282 million (2.5 percent) and Yahoo! Sites with 269 million (2.4 percent). Hulu ranked eighth with 119 million videos, representing 1 percent of all videos viewed.

Top U.S. Online Video Properties* by Videos Viewed
July 2008
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property

Videos

 (000)

Share (%) of

Videos

Total Internet 11,425,890 100.0
Google Sites 5,044,053 44.1
Fox Interactive Media 445,682 3.9
Microsoft Sites 282,748 2.5
Yahoo! Sites 269,452 2.4
Viacom Digital 246,413 2.2
Disney Online 186,700 1.6
Turner Network 171,065 1.5
Hulu 119,357 1.0
AOL LLC 95,106 0.8
CBS Corporation 69,316 0.6

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

More than 142 million U.S. Internet users watched an average of 80 videos per viewer in July. Google Sites also attracted the most viewers (92.1 million), who watched an average of 55 videos per person. Fox Interactive attracted the second most viewers (54.9 million), followed by Yahoo! Sites (37.6 million) and Microsoft Sites (32.6 million).

Top U.S. Online Video Properties* by Unique Viewers
July 2008
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property Unique Viewers (000) Average Videos per Viewer
Total Internet 142,507 80.2
Google Sites 92,130 54.7
Fox Interactive Media 54,845 8.1
Yahoo! Sites 37,610 7.2
Microsoft Sites 32,640 8.7
AOL LLC 22,959 4.1
Viacom Digital 21,142 11.7
Turner Network 18,666 9.2
Disney Online 15,899 11.7
Time Warner - Excl. AOL 15,345 3.2
Amazon Sites 11,690 2.5

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

Other notable findings from July 2008 include:

  • 75 percent of the total U.S. Internet audience viewed online video.
  • Americans spent a total of 558 million hours watching online video during the month.
  • The average online video viewer watched 235 minutes of video.
  • 91 million viewers watched 5 billion videos on YouTube.com (54.8 videos per viewer).
  • 51.4 million viewers watched 400 million videos on MySpace.com (7.8 videos per viewer).
  • The duration of the average online video was 2.9 minutes.

To request more information about comScore Video Metrix, please visit http://www.comscore.com/contact

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate.

Contact:
Andrew Lipsman
comScore, Inc.
+1 312 775 6510
press@comscore.com



 

Tags: Google, Microsoft, Rankings, , Video, YouTube