Press Releases

November 10, 2008

Financial Tsunami Sends Flood of Traffic to European Financial News Sites

BBC News–Business Site Sees 800,000 Visitor Jump in September

LONDON, U.K., November 10, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study examining online visitation to U.K., French and German financial news and research sites in September during the height of the global financial crisis, based on data from the comScore World Metrix audience measurement service.

“Because of the immediacy in reporting real-time fluctuations in the financial markets, Europeans have become increasingly reliant on financial news Web sites for the most up-to-the minute information,” said Herve Le Jouan, Managing Director, comScore Europe. “With European and world markets exhibiting such volatility, the Internet has proven itself to be the go-to resource for those with a vested interest in the markets, as well as concerned consumers generally.”

Fastest Growing U.K. Financial News & Research Sites

The financial news and research category grew 10 percent to 8.8 million visitors in September 2008 from the previous month. The fastest gaining site, Guardian Business, enjoyed a 141-percent increase to 374,000 visitors, followed by Sky Money (up 122 percent), CNN Money (up 103 percent) and Bloomberg.com (up 60 percent). BBC News – Business, the largest site in the category, grew 51 percent to 2.5 million visitors, a net increase of 800,000 visitors versus the previous month.

Top 10 Fastest Gaining Business/Finance – News/Research Sites *
Ranked by Total U.K. Unique Visitors (000)**
Age 15+ - Home & Work Locations
Sept-2008 vs. Aug-2008
Property Aug-2008 Sep-2008 % Change
Total U.K. Internet Audience 35,608 35,980 1%
Business/Finance - news/research 8,011 8,843 10%
Guardian Business 155 374 141%
Sky Money 52 116 122%
CNN Money 68 138 103%
Bloomberg.com 126 201 60%
Telegraph Money & Business News 242 376 56%
BBC News - Business 1,665 2,518 51%
Thisismoney.co.uk 273 405 48%
ADVFN.com 76 108 43%
Times Online - Business 266 358 35%
Yahoo! Finance 650 851 31%

* Based on a sample of sites whose traffic reached 100,000+ unique visitors in September 2008.

**Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Fastest Growing French Financial News & Research Sites

In France, the financial news and research category grew 9 percent to 6.4 million visitors in September 2008 versus August and is up 7 percent versus year ago. The fastest gaining site was Boursier.com, which enjoyed a 107-percent increase over the August level to 526,000 unique visitors, followed by Lexpansion.com (up 97 percent), Capital Magazin (up 96 percent) and Lemoneymag.fr (up 90 percent).

Top 10 Fastest Gaining Business/Finance – News/Research Sites *
Ranked by Total French Unique Visitors (000)**
Age 15+ - Home & Work Locations
Sept-2008 vs. Aug-2008
Property Aug-2008 Sep-2008 % Change
Total French Internet Audience 32,227 32,610 1%
Business/Finance - news/research 5,867 6,392 9%
Boursier.com 254 526 107%
Lexpansion.com 161 316 97%
Capital Magazin 156 306 96%
Lemoneymag.fr 175 333 90%
Orange Money 312 460 47%
AOL Money & Finance 98 138 42%
Reuters Sites 95 132 38%
Boursorama 909 1,184 30%
Actufinance.fr 150 177 18%
MSN Money 932 1,006 8%

* Based on a sample of sites whose traffic reached 100,000+ unique visitors in September 2008.

**Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Fastest Growing German Financial News & Research Sites

In Germany, the financial news and research category grew at the slightly slower rate of 3 percent to 4.9 million visitors in September 2008. The fastest gaining site was Manager-Magazin.de, which saw its audience increase 39 percent to 471,000 visitors, followed by AOL Money & Finance (up 35 percent), Finanztreff.de (up 34 percent) and T-Online.de Finance (up 29 percent).

Top 10 Fastest Gaining Business/Finance – News/Research Sites *
Ranked by Total German Unique Visitors (000)**
Age 15+ - Home & Work Locations
Sept-2008 vs. Aug-2008
Property Aug-2008 Sep-2008 % Change
Total German Internet Audience 35,447 35,676 1%
Business/Finance - news/research 4,760 4,881 3%
Manager-Magazin.de 339 471 39%
AOL Money & Finance 308 414 35%
Finanztreff.de 134 180 34%
T-Online.de Finance 513 660 29%
Yahoo! Finance 393 476 21%
S-Investor.de 112 130 16%
Finanzen.net 168 190 13%
Cortalconsors.de 162 179 11%
Freenet.de Finance 123 133 8%
Ariva.de 230 237 3%

* Based on a sample of sites whose traffic reached 100,000+ unique visitors in September 2008.

**Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate

Ayaan Mohamud
comScore, Inc.
+ 44 (0) 207-099-1775
worldpress@comscore.com



Tags: Finance, Newspapers