Press Releases

February 25, 2009

Online Retailers in Latin America Enjoy Strong Seasonal Gains in Traffic During Christmas Shopping Season

Shipping, E-Cards and Food Sites Pick-up during Holiday Season

Facebook Among Top 10 Most Popular Sites in Latin America

LONDON, U.K., February 25, 2009 –comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its December rankings of the largest and fastest-growing Internet properties and site categories in the Latin American region based on data from the comScore World Metrix audience measurement service.

The onset of the Christmas shopping season brought increased traffic to online retail sites, with the flowers/gifts/greetings category experiencing the strongest growth, followed by the fragrances/cosmetics, sports/outdoor, toys and jewelry/luxury goods/accessories categories. Among product manufacturers, Sony Online and Mattel Sites achieved some of the largest visitor gains.

The e-cards category also enjoyed significant growth during the Christmas season, with traffic climbing 60 percent to nearly 11 million visitors – an increase driven in part by the 72-percent growth experienced by the American Greetings Property, which was the fastest growing site in the Latin American region in December. The hobbies/lifestyle – food (up 23 percent) and shipping (up 16 percent) site categories also saw strong gains in December.

Top Gaining Site Categories for December 2008
 

Top 10 Gaining Site Categories by Number of Unique Visitors from the Latin American Region*
December 2008 vs. November 2008
Total Latin America, Age 15+ - Home and Work Locations*
Source: comScore World Metrix
Category Total Unique Visitors (000)*
Nov-2008 Dec-2008 % Change
Total Internet : Total Audience 73,698 74,906 2
e-cards 6,849 10,970 60
Retail - Flowers/Gifts/Greetings 3,144 4,937 57
Retail - Fragrances/Cosmetics 1,646 2,553 55
Travel - Ground/Cruise 1,059 1,436 36
Hobbies/Lifestyle - Food 4,156 5,112 23
Retail - Sports/Outdoor 2,444 2,943 20
Retail - Toys 3,033 3,615 19
Retail - Jewelry/Luxury Goods/Accessories 1,088 1,273 17
Shipping 1,959 2,271 16
Retail - Food 452 520 15

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Top Gaining Properties for December 2008

Top 10 Gaining Properties by Number of Unique Visitors from the Latin American Region*
December 2008 vs. November 2008
Total Latin America, Age 15+ - Home and Work Locations*
Source: comScore World Metrix
Property Total Unique Visitors (000)*
Nov-2008 Dec-2008 % Change
Total Internet : Total Audience 73,698 74,906 2
American Greetings Property 1,434 2,471 72
Glam Media 2,665 3,489 31
Sony Online 2,716 3,531 30
Mattel Sites 2,573 3,183 24
Megaupload.com 4,409 5,426 23
Disney Online 4,705 5,754 22
Travian Games 2,020 2,467 22
The Mozilla Organization 6,686 8,137 22
Mediafire.com 2,488 3,028 22
Conduit.com 5,221 6,315 21

*Ranking based on the top 100 properties in the Latin American region in December 2008.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs. 

Top 25 Properties for December 2008
 

Top 25 Properties by Number of Unique Visitors from the Latin American Region*
December 2008
Total Latin America, Age 15+ - Home and Work Locations*
Source: comScore World Metrix
Dec-08 Rank Nov-08 Rank Property Total Unique Visitors (000) Dec-08
N/A N/A Total Internet : Total Audience 74,906
1 1 Google Sites 71,782
2 2 Microsoft Sites 71,067
3 3 Yahoo! Sites 41,032
4 4 MercadoLibre 32,174
5 5 Terra Networks 29,178
6 6 Wikimedia Foundation Sites 22,769
7 7 UOL 22,608
8 8 Facebook.com 20,963
9 9 Batanga 20,093
10 10 WordPress 18,118
11 11 Organizacoes Globo 17,077
12 12 Grupo Brasil Telecom 16,568
13 13 HI5.COM 15,931
14 16 Hi-Media Group 12,165
15 14 Ask Network 12,110
16 15 AOL LLC 11,874
17 19 Fox Interactive Media 11,200
18 20 BuscaPé.com Inc. 10,270
19 N/A NetShelter Technology Media 10,231
20 21 Adobe Sites 9,739
21 22 RapidShare AG 9,587
22 18 Orange Sites 8,769
23 23 Grupo Carso 8,719
24 26 Apple Inc. 8,388
25 25 Spil Games 8,323

*Ranking based on the top 100 properties in the Latin American region in December 2008.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/companyinfo.

Ayaan Mohamud
comScore, Inc.
+ 44 (0) 207-099-1775
worldpress@comscore.com



Tags: Retail