Americans Viewed a Record 16.8 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube

Average U.S. Viewer Watched 6.4 Hours of Online Video During the Month, According to Comscore Video Metrix

RESTON, VA, June 4, 2009 – Comscore (NASDAQ: SCOR), a leader in measuring the digital world, today released April 2009 data from the Comscore Video Metrix service, showing that U.S. Internet users viewed 16.8 billion online videos during the month, representing an increase of 16 percent versus March. A significant increase in video viewing at YouTube during April contributed to the month’s sizeable gains.

Google Sites Accounts for 41 Percent of U.S. Online Video Market

In April, Google Sites once again ranked as the top U.S. video property with 6.8 billion videos viewed (40.7 percent online video market share), a 15-percent increase versus March. YouTube.com accounted for more than 99 percent of all videos viewed at the property. Fox Interactive Media ranked second with 513 million videos (3.1 percent), followed by Hulu with 397 million (2.4 percent) and Yahoo! Sites with 355 million (2.1 percent).

Top U.S. Online Video Properties* by Videos Viewed
April 2009
Total U.S. – Home/Work/University Locations
Source: Comscore Video Metrix

Property

Videos (000)

Share (%) of Videos

Total Internet

16,785,432

100.0

Google Sites

6,831,957

40.7

Fox Interactive Media

512,872

3.1

Hulu

396,953

2.4

Yahoo! Sites

355,231

2.1

Viacom Digital

315,177

1.9

Microsoft Sites

288,301

1.7

Turner Network

272,709

1.6

CBS Interactive

202,810

1.2

Disney Online

132,212

0.8

AOL LLC

121,431

0.7

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

Google Sites Reaches Record Video Audience

Nearly 152 million U.S. Internet users watched an average of 111 videos per viewer in April. Google Sites reached an all-time high of 107.9 million video viewers during the month. Fox Interactive Media ranked second with 58.8 million viewers, followed by Yahoo! Sites (45.4 million) and Hulu (40.1 million).

Top U.S. Online Video Properties* by Unique Viewers
April 2009
Total U.S. – Home/Work/University Locations
Source: Comscore Video Metrix

Property

Unique Viewers (000)

Average Videos per Viewer

Total Internet

151,652

110.7

Google Sites

107,877

63.3

Fox Interactive Media

58,849

8.7

Yahoo! Sites

45,447

7.8

Hulu

40,110

9.9

CBS Interactive

37,063

5.5

Viacom Digital

34,587

9.1

Turner Network

34,215

8.0

Microsoft Sites

31,970

9.0

AOL LLC

23,744

5.1

FACEBOOK.COM

13,325

3.3

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

Other notable findings from April 2009 include:

  • 78.6 percent of the total U.S. Internet audience viewed online video.
  • The average online video viewer watched 385 minutes of video, or 6.4 hours.
  • 107.1 million viewers watched 6.8 billion videos on YouTube.com (63.5 videos per viewer).
  • 49 million viewers watched 387 million videos on MySpace.com (7.9 videos per viewer).
  • Hulu accounted for 2.4 percent of videos viewed, but 4.2 percent of all minutes spent watching online video.
  • The duration of the average online video was 3.5 minutes.

About Comscore

Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Press
Bill Daddi
Daddi Brand Communications
646-370-1341
press@comscore.com