Press Releases

October 20, 2010

Russia Has Most Engaged Social Networking Audience Worldwide

Yandex Reached Nearly 80 Percent of Russian Internet Audience in August 2010

London, U.K., 20th October, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of internet usage in Russia based on August 2010 data from the comScore Media Metrix service. The study revealed that Russians are the heaviest social networkers worldwide in terms of time spent per user and that Yandex is the leading property in the Russian Federation.

Russia #1 Worldwide in Time Spent on Social Networking Sites
In August 2010, 34.5 million Russian internet users (74.5 percent of the online population) visited at least one social networking site. With an average of 9.8 hours per visitor during the month, Russians spent more than double the worldwide average of 4.5 hours per visitors on social networks, ranking it #1 among all countries in social networking engagement. Israel ranked second with an average of 9.2 hours per visitor, followed by Turkey with 7.6 hours.

Vkontakte.ru ranked as the top social networking site in Russia with 27.8 million visitors, followed by Odnoklassniki with 16.7 million visitors. Despite Facebook’s strong leadership position both worldwide and in the majority of individual Internet markets, it ranked just fifth in Russia with 4.5 million visitors. However, its audience has grown 376 percent in the past year, outpacing each of the other top five social networking sites in the market.

Top 10 Countries for Social Networking Ranked by Time Spent per Visitor
August 2010Total Worldwide Audience, Age 15+ - Home and Work Locations*
Source: comScore Media Metrix

Social Networking
Average Hours per Visitor Total Unique Visitors (000)
Worldwide 4.5 964,305
Russian Federation 9.8 34,545
Israel 9.2 4,032
Turkey 7.6 20,911
United Kingdom 7.3 35,792
Philippines 6.2 5,176
Canada 5.8 22,087
Indonesia 5.3 7,183
Finland 5.0 2,983
Spain 5.0 18,569
Puerto Rico 4.9 1,078

*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs

Yandex and DST Lead Ranking of Top Web Properties in Russia
Of the 44 million Web users age 15 and older in Russia in August 2010, 34.9 million accessed the Russian search portal Yandex Sites, ranking it as the top property in the market. Internet holding company DST, which includes, among others, Mail.ru, Odnoklassniki and ICQ, ranked second with an audience of 34.4 million visitors, followed by Google Sites with 30.2 million unique visitors. Russian-based social network Vkontakte ranked fourth with 28 million visitors (63.6 percent reach), while RosBusinessConsulting ranked fifth with 19.3 million visitors (43.9 percent reach).

Top 15 Web Properties Ranked by Unique Visitors (000)
August 2010
Total Russian Audience, Age 15+ - Home & Work Locations*
Source: comScore Media Metrix
Total Unique Visitors (000) % Reach
Total Internet: Total Audience 44,027 100.0 %
Yandex Sites 34,926 79.3 %
DST 34,407 78.1 %
Google Sites 30,202 68.6 %
Vkontakte 28,015 63.6 %
RosBusinessConsulting 19,308 43.9 %
Wikimedia Foundation Sites 14,979 34.0 %
Rambler Media 14,272 32.4 %
Microsoft Sites 12,117 27.5 %
SUP 10,261 23.3 %
Ucoz.ru 9,823 22.3 %
Depositfiles.com 9,745 22.1 %
Gazprom Media 9,263 21.0 %
Zaycev.net 8,894 20.2 %
Opera Software 8,792 20.0 %
Letitbit.net 8,535 19.4 %

*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

“It is very exciting to watch the developments of the continuously strong-growing Russian internet market, where many Russian-based companies still outnumber global players,” said Mike Read, SVP & managing director, comScore Europe. “The substantial growth in the Russian social media sector provides a sizeable advertising opportunity and reflects the importance of online connectivity for the Russian population.”

comScore at Internet Week in Moscow
Mike Read, SVP & managing director, comScore Europe, will be speaking at Russian Internet Week in Moscow on 21st October 2010 at 11am (Russia Time Zone 2 / MSK). The presentation will be about the state of the internet in Russia from a global and local perspective including an overview of the online video landscape.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Ayaan Mohamud
comScore, Inc.
+ 44 (0) 203-111-1758
worldpress@comscore.com