Press Releases

November 3, 2010

Online Display Advertising Market Grows 34 Percent in the UK Versus Year Ago

British Consumers Exposed to 221 Billion Display Ads During Q3 2010

LONDON, UK, November 3, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of the UK online display advertising market for Q3 2010, which showed strong gains compared to Q3 2009. Data from comScore’s Ad Metrix services showed that UK internet users received more than 221 billion display ads during the third quarter, marking a 34-percent increase versus year ago.

UK Online Display* Advertising Market Overview
Q3 2010 vs. Q3 2009
Total UK – Home and Work Locations
Source: comScore Ad Metrix
Q3 2009 Q3 2010 Percent
Change
Total Display Ad
Impressions (MM)
164,734 221,113 34%

*Display ads include static and rich media ads; excludes video ads, house ads and very small ads (< 2,500 pixels in dimension)

“Following the ad recession that occurred from late 2008 through most of 2009, we are now seeing a strong resurgence in the online display ad market,” said Mike Read, SVP and Managing Director, comScore Europe. “A key driver of this growth is the retail sector, which increased over 300 percent in terms of impressions delivered since last year. In the run up to Christmas with consumers searching for gifts, the growth in online advertising is likely to continue its ascent.”

Facebook Ranks as Top UK Display Ad Publisher in Q3 2010
Facebook.com carried more display ad impressions than any other online publisher during Q3 2010 with more than 68 billion display ad impressions, representing 31 percent market share. Microsoft Sites ranked second with nearly 14 billion impressions (6.2 percent), followed by eBay with 8.8 billion impressions (4.0 percent) and Google Sites with 8.2 billion impressions (3.7 percent).

Top 10 UK Online Display Ad* Publishers
Q3 2010
Total UK - Home and Work Locations
Source: comScore Ad Metrix
Total Display Ad Impressions (MM) Share of Display Ad Impressions
Total Internet 221,113 100.0
Facebook.com 68,687 31.1
Microsoft Sites 13,692 6.2
eBay 8,800 4.0
Google Sites 8,160 3.7
Yahoo! Sites 7,778 3.5
Glam Media 2,807 1.3
Trader Media Group 2,267 1.0
AOL, Inc. 2,109 1.0
Bebo.com 1,635 0.7
Amazon Sites 1,596 0.7

*Display ads include static and rich media ads; excludes video ads, house ads and very small ads (< 2,500 pixels in dimension)

Virgin Group Ranks as Top UK Display Advertiser in Q3 2010
Virgin Group, primarily featuring ads for its media brands, was the top online display advertiser in Q3 2010 with 4.4 billion impressions (2.0 percent of UK display). Telefonica Europe held the second position with 2.9 billion (1.3 percent), followed by BSkyB with 2.6 billion (1.2 percent) and BT Group with 2.3 billion (1.0 percent).

Top 10 UK Online Display Advertisers
Q3 2010
Total UK - Home and Work Locations
Source: comScore Ad Metrix
Total Display Ad Impressions (MM) Share of Display Ad Impressions
Total Internet 221,113 100.0
Virgin Group Ltd. 4,367 2.0
Telefonica Europe 2,903 1.3
British Sky Broadcasting Group plc 2,602 1.2
BT Group plc 2,310 1.0
Media Ingenuity Ltd. 1,392 0.6
Jackpotjoy Ltd 1,173 0.5
eBay, Inc. 1,154 0.5
Microsoft Corporation 1,000 0.5
TUI Travel PLC 826 0.4
Google Inc. 814 0.4

Live Webinar on Wednesday, 17th November 2010
comScore will present a complimentary live webinar showcasing a more detailed analysis of display advertising trends in the UK on Wednesday, 17 November from 11:00 a.m. – 12:00 p.m. GMT. For more information and to register, please visit: www.comscore.com/displayinsights.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Ayaan Mohamud
comScore, Inc.
+ 44 (0) 203-111-1758
worldpress@comscore.com