comScore ARS Provides Research for ARF Ogilvy Award-Winning Walmart Campaigns
New York, NY and Evansville, IN - March 29, 2010 – comScore ARS, a leading marketing research and advertising research provider to global corporations, today announced that its client Walmart has been recognized by the Advertising Research Foundation (ARF) with two David Ogilvy Awards for Excellence in Advertising Research. The honors celebrate Walmart’s “Hispanic Heritage Month” campaign, which received the gold medal in the multicultural campaign category, and the “Winning With Mom During the Great Recession” campaign, which received the silver medal in the Retail/E-tail category. Walmart was one of a select few organizations to be recognized at the prestigious ARF awards ceremony held March 23 in New York City.
”As a part of the research team for these hugely successful campaigns, we celebrate and congratulate Walmart on its effective use of market research insights to drive superior advertising,” said comScore ARS Executive Vice President Jeff Cox. “This is a prestigious achievement for Walmart and we are delighted to have played a role in helping its talented team achieve award-winning results through quality advertising research.”
Named after advertising legend David Ogilvy, The ARF David Ogilvy Awards for Excellence in Advertising Research annually celebrate his spirited advocacy of research in making good advertising better, recognizing the role of consumer research in creating successful advertising. The awards honor extraordinary and/or creative uses of research in the advertising development processes of research firms, advertising agencies, and advertisers. The winning campaigns provide a keen understanding of how research can be used to create powerful, profitable campaigns.
About comScore ARS
Since 1968, ARS has helped leading advertisers measure, forecast and optimize their advertising messages. ARS’ extensive knowledge base and proven models have been validated through innovative, scientific research-on-research to help many of the world’s leading advertisers. comScore ARS offers digital age solutions that evaluate and optimize campaigns comprised of any combination of media. comScore ARS behavioral products are proven through independent audits to help marketers meet and exceed their business objectives. comScore acquired ARS in February of 2010.
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
For information, call Wendy Preiser at 812.759.2264 or Andrew Lipsman 312-775-6510, or go to www.arsgroup.com.
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