comScore Canada and PMB Announce Partnership to Link Print Readership, Internet Behaviour and Product Usage Data
New Data Service Provides Multi-Dimensional Insights on Canadian Print and Online Audiences Bringing Additional Value to Publishers, Agencies and Advertisers
Toronto, April 20, 2010 – comScore, Inc. (NASDAQ: SCOR) and PMB Print Measurement Bureau today announced a joint product offering that links Canadians’ online media habits with print readership and other media consumption as well as product and brand usage and extensive demographic information – all in a single database. The service, available this summer exclusively to companies that are both PMB members and comScore clients, will provide enhanced insights into the behaviours and preferences of Canadian Internet users and print readers, enabling both advertisers and publishers to optimize their print and digital media strategies.
The new service will offer critical audience insights, giving publishers the ability to demonstrate greatly enhanced audience value. Agencies and advertisers will gain deeper insights into consumer behaviour, helping them optimize media plans and efficiently deliver campaigns against their most valuable target segments.
“This collaboration offers a true win-win for the Canadian digital media community,” said Brent Lowe-Bernie, President of comScore Media Metrix Canada. “By bringing these important media planning variables together in a powerful combined database, we are equipping publishers with information about their audiences that will enable them demonstrate the value of their inventory while providing advertisers the additional insights needed to optimize their media plans. comScore is pleased to partner with PMB on this endeavor and we look forward to providing continued insight and innovation for the digital industry in Canada.”
“I commend the Board of PMB for its vision in encouraging this expansion of PMB - in particular bringing to reality the partnership of a commercial media company such as comScore with PMB as a not-for-profit industry organization,” said PMB Chairman, Fred Auchterlonie, Senior VP Client Service at PHD Canada. “Nowadays, we’re all facing a media landscape which is changing at ever increasing speed. This move will add value for our entire membership - on both the buying and selling sides - in adjusting to those changes.”
Steve Ferley, President of PMB, added, “The PMB Board has clearly stated the need to broaden our data offering. This project together with comScore dovetails perfectly with that strategy, and we look forward to working with them for many years to come.”
Industry Leaders Voice Support for New Data Offering
“This is excellent news for the magazine industry in Canada and for Rogers,” said Brian Segal, President and CEO, Rogers Publishing Limited. “Magazines are now available to readers with an ever increasing array of delivery platforms. To be able to combine PMB's accepted print readership data with comScore's Web usage information will be very helpful. It will allow us to prove the strength of our combined audience - and also the nature of that audience - using two of the major delivery platforms. Canadian consumers value magazine Web sites because they represent familiar brands and known entities. This move by PMB and comScore will help us to build on that.”
“From an agency perspective, this is a logical union of two studies. It will allow us to serve our clients better and to be smarter about our print and online planning and buying,” said Susan Ellsworth, VP; Research Director at OMD Canada and Chair of PMB's Research Committee. “It will be a tremendous help to have access to a single source of data on print readership and Web site usage and will provide valuable insight into Web site composition by brand usage. This is a significant step forward for the industry.”
About PMB Print Measurement Bureau
PMB Print Measurement Bureau is Canada's leading syndicated study for single-source data on print readership, non-print media exposure, product consumption, brand usage and lifestyles. Its reputation is based on almost 40 years of accurate, in-depth measurement of Canadian consumer behaviour. PMB has over 500 corporate members including print publications, other media companies, advertising agencies, advertisers and educational establishments.
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo. comScore Canada, a wholly owned subsidiary of comScore Inc., has been in operation in Canada since 2002 when it bought the operations of Media Metrix Canada. comScore Media Metrix is the only Canadian company with a panel of Canadians reporting their online behaviour. With a current panel of approximately 50,000 people per month, comScore has the ability to benchmark site according to their category, evaluate demographic delivery and monitor the growth of the online market across many different business sectors.
comScore Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to comScore of the new joint offering with PMB, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients.
For a detailed discussion of these and other risk factors, please refer to comScore’s most recent respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to time other filings with the Securities and Exchange Commission (the “SEC”), which are available on the SEC’s Web site ( http://www.sec.gov).
Stockholders of comScore are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. comScore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.
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