Press Releases

June 1, 2010

comScore Releases April 2010 U.S. Online Video Rankings

Vevo Scales Rankings in Online Video Market, Attracting 1 out of 4 Viewers in April

RESTON, VA, June 1, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released April 2010 data from the comScore Video Metrix service showing that 178 million U.S. Internet users watched online video during the month. Recently launched in December 2009, Vevo (which includes viewing from the Vevo channel on YouTube) attracted 43.6 million viewers in April, representing a quarter of the U.S. online video audience.

Top 10 Video Content Properties by Videos Viewed

U.S. Internet users watched 30.3 billion videos in April, with Google Sites ranking as the top video property with 13.1 billion videos, representing 43.2 percent of all videos viewed online. YouTube accounted for the vast majority of videos viewed at the property. Hulu ranked second with 958 million videos, or 3.2 percent of all online videos viewed. Microsoft Sites ranked third with 644 million (2.1 percent), followed by Viacom Digital with 384 million (1.3 percent) and Yahoo! Sites with 371 million (1.2 percent).

Top U.S. Online Video Content Properties* by Videos Viewed
April 2010
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property Videos (000) Share of Videos (%)
Total Internet : Total Audience 30,317,131 100.0
Google Sites 13,087,462 43.2
Hulu 958,176 3.2
Microsoft Sites 643,711 2.1
Viacom Digital 383,776 1.3
Yahoo! Sites 370,947 1.2
Vevo 331,730 1.1
Fox Interactive Media 320,372 1.1
CBS Interactive 316,930 1.0
Turner Network 304,729 1.0
AOL LLC 237,356 0.8

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

Top 10 Video Content Properties by Viewers

Nearly 178 million viewers watched an average of 171 videos per viewer during the month of April. Google Sites attracted 136.3 million unique viewers during the month (96.0 videos per viewer), followed by Yahoo! Sites with 49.5 million viewers (7.5 videos per viewer), and Fox Interactive Media with 43.8 million viewers (7.3 videos per viewer). Vevo jumped 4 positions in the April ranking taking the #4 spot with 43.6 million viewers, an average of 7.6 videos per viewer.

Top U.S. Online Video Content Properties* by Unique Viewers
April 2010
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property Unique Viewers (000) Average Videos per Viewer
Total Internet : Total Audience 177,840 170.5
Google Sites 136,279 96.0
Yahoo! Sites 49,496 7.5
Fox Interactive Media 43,762 7.3
Vevo 43,588 7.6
FACEBOOK.COM 41,335 5.6
Microsoft Sites 40,161 16.0
CBS Interactive 39,268 8.1
Hulu 38,714 24.7
Viacom Digital 38,455 10.0
Turner Network 32,591 9.4

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video. 

Top Video Ad Networks by Potential Reach

In April, Tremor Media ranked as the top video ad network with a potential reach of 92.6 million viewers, or 52.1 percent of the total video viewing audience. ScanScout Network ranked second with a potential reach of 80.7 million viewers (45.4 percent penetration) followed by Advertising.com Video Network with 78.4 million viewers (44.1 percent).

Top U.S. Online Video Ad Networks by Potential Reach of Unique Viewers
April 2010
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property Unique Viewers (000) Viewer Penetration
Total Internet : Total Audience 177,840 100.0
Tremor Media - Potential Reach 92,601 52.1
ScanScout Network - Potential Reach 80,723 45.4
Advertising.com Video Network - Potential Reach 78,390 44.1
YuMe Video Network - Potential Reach 76,762 43.2
BBE - Potential Reach 69,770 39.2
Adconion Video Network - Potential Reach 67,688 38.1
Break Media Network - Potential Reach 67,391 37.9
SpotXchange Video Ad Network - Potential Reach 67,310 37.8
TidalTV - Potential Reach 65,698 36.9
BrightRoll Video Network - Potential Reach 59,229 33.3

Other notable findings from April 2010 include:

  • The top video ad networks in terms of their actual reach delivered were: Joost Video Network (by Adconion Media Group) with 36.6 percent penetration of online video viewers, BrightRoll Video Network with 19.5 percent, and BBE with 18.5 percent.
  • 83.5 percent of the total U.S. Internet audience viewed online video.
  • 135.7 million viewers watched 13.0 billion videos on YouTube.com (96.0 videos per viewer).
  • The average Hulu viewer watched 24.7 videos, totaling 2.5 hours of video per viewer.
  • The duration of the average online video was 4.4 minutes.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Contact:
Adam Lella
comScore, Inc.
+1 (312) 775-6474
press@comscore.com



 

Tags: Audience Measurement, Internet Use, Rankings, , Video