Press Releases

July 13, 2010

comScore Releases June 2010 U.S. Search Engine Rankings

RESTON, VA, July 13, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In June 2010, Americans conducted 16.4 billion core searches, up 3 percent vs. May.

June 2010 U.S. Core Search Rankings

Google Sites led the U.S. core search market in June with 62.6 percent of the searches conducted, followed by Yahoo! Sites (up 0.6 percentage points to 18.9 percent), and Microsoft Sites (up 0.6 percentage points to 12.7 percent). Both Yahoo! Sites and Microsoft Sites have experienced gains due in part to the continued utilization of contextual search approaches that tie content and related search results together. (For more detail on contextual searches, please read the following post on the comScore Voices blog: http://blog.comscore.com/2010/06/changes_in_search_landscape.html)
Ask Network captured 3.6 percent of the search market, followed by AOL LLC with 2.2 percent.

comScore Core Search Report*
June 2010 vs. May 2010
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
Core Search Entity Share of Searches (%)
May-10 Jun-10 Point Change Jun-10 vs. May-10
Total Core Search 100.0% 100.0% N/A
Google Sites 63.7% 62.6% -1.1
Yahoo! Sites 18.3% 18.9% 0.6
Microsoft Sites 12.1% 12.7% 0.6
Ask Network 3.6% 3.6% 0.0
AOL LLC Network 2.3% 2.2% -0.1

* Based on the five major search engines including partner searches and
cross-channel searches. Searches for mapping, local directory, and
user-generated video sites that are not on the core domain of the five
search engines are not included in the core search numbers.

Americans conducted 16.4 billion searches in June, up 3 percent from May. Google Sites accounted for 10.3 billion searches (up 1 percent), followed by Yahoo! Sites with 3.1 billion (up 7 percent), Microsoft Sites with 2.1 billion (up 8 percent), Ask Network with 584 million (up 1 percent), and AOL LLC with 368 million (up 2 percent).

comScore Core Search Report*
June 2010 vs. May 2010
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
Core Search Entity Search Queries (MM)
May-10 Jun-10 Percent Change Jun-10 vs. May-10
Total Core Search 15,935 16,439 3%
Google Sites 10,158 10,292 1%
Yahoo! Sites 2,908 3,114 7%
Microsoft Sites 1,930 2,082 8%
Ask Network 577 584 1%
AOL LLC Network 361 368 2%

* Based on the five major search engines including partner searches and
cross-channel searches. Searches for mapping, local directory, and
user-generated video sites that are not on the core domain of the five
search engines are not included in the core search numbers.

June 2010 U.S. Expanded Search Rankings

In the June analysis of the top properties where search activity is observed, Google Sites led the search market with 14.6 billion search queries, followed by Yahoo! Sites with 3.2 billion queries and Microsoft Sites with 2.2 billion.

comScore Expanded Search Query Report
June 2010 vs. May 2010
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
Expanded Search Entity Search Queries (MM)
May-10 Jun-10 Percent Change Jun-10 vs. May-10
Total Internet 24,415 24,933 2%
Google Sites 14,444 14,617 1%
 Google 10,822 10,936 1%
 YouTube/All Other 3,622 3,681 2%
Yahoo! Sites 2,994 3,206 7%
 Yahoo! 2,981 3,194 7%
 All Other 13 12 -8%
Microsoft Sites 2,001 2,178 9%
 Bing 1,636 1,722 5%
 Microsoft/All Other 365 456 25%
Ask Network 714 678 -5%
 ASK.COM 319 315 -1%
 MyWebSearch.com/ All Other 395 363 -8%
craigslist, inc. 689 657 -5%
AOL LLC 610 629 3%
 AOL Search Network 290 298 3%
 MapQuest/All Other 320 331 3%
Facebook.com 609 621 2%
eBay 647 620 -4%
Fox Interactive Media 310 295 -5%
 MySpace 307 292 -5%
 All Other 3 3 0%
Amazon Sites 280 290 4%

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Contact:
Adam Lella
comScore, Inc.
+1 (312) 775-6474
press@comscore.com



 

Tags: AOL, Audience Measurement, Bing, Google, Rankings, Search, Yahoo