Online Retail Sites Reach 83 Percent of Internet Audience in France
25-34 Year Olds as well as Internet Users in South East Region of France Emerge as Main Audience for Retail Sites
Paris, France, 12 September 2011 - comScore, Inc.(NASDAQ: SCOR), a global leader in measuring the digital world, today released the results of a study on e-commerce sites in France. In July 2011, online retail sites attracted nearly 39.4 million unique visitors, reaching 83 percent of the internet audience in France. A total of 43.7 million hours were spent on retail sites, representing 3.8% of total time spent online in France. On average, each visitor spent 1.1 hours on retail sites, consuming 131 pages during July 2011.
The full French press release titled “83% des Internautes en France ont Visité les Sites Marchands en Juillet 2011” is available here.
Senior Communications Manager, EMEA
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