2012

Presentation Apr. 14, 2014 | Share The Evolution of Digital Advertising

comScore Day Italia

During the comScore Day Italia event, Gian Fulgoni, comScore Chairman and Co-founder presented The Evolution of Digital Advertising: From Direct Response to Branding where he describes key findings on campaign optimization, viewability and the importance of cross-platform measurement. Read more

By: Gian Fulgoni Tags: Ad Impressions, Ad Validation, Advertising, Multi-Platform

Datagem Apr. 11, 2014 | Share

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Outside of the larger, established networks, some of the more talked about emerging networks have been Instagram, Snapchat and Vine. Not surprisingly, their highly visual and easily digestible content is immediately resonating with users and attracting new adherents. All are examples of ‘mobile-first’ social networks, for which cameras enable the... Read more

Presentation Apr. 9, 2014 | Share

Trends Shaping Local Search in 2014

In this presentation, comScore, 15Miles, and Neustar discuss key insights from the 7th annual Local Search Study. Learn how to create a positive online experience for potential customers, driving in-store and online purchases. Read more

Tags: Local, Search

Presentation Apr. 9, 2014 | Share Online Campaign Optimisation and Validation

German Webinar: Online Campaign Optimisation and Validation

This webinar, presented in German by Peter Bernschneider, provided insights into how advertisers and agencies can leverage comScore vCE to optimise and validate their online campaigns. Read more

By: Peter Bernschneider Tags: Ad Impressions, Ad Validation, Advertising, Viewability

Press Release Apr. 8, 2014 | Share

comScore Releases February 2014 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix® service showing that 182.4 million Americans watched 49.2 billion online content videos in February, while the number of video ad views totaled 24.6 billion. Read more

By: Adam Lella Tags: Ad Impressions, Engagement, Rankings, Video, YouTube

Datagem Apr. 8, 2014 | Share

Digital Media Audiences Now Comprise a ‘Multi-Platform Majority’ in the U.S.

The most disruptive shift in the digital media marketplace has been the shift from desktop to mobile platforms. This is evidenced by the fact that smartphone technology was introduced several years ago, yet this device, now along with tablets, continues to drastically alter the dynamics of consumer behavior. In 2013 some of the most pronounced shifts... Read more

Presentation Apr. 7, 2014 | Share

Video Metrix® Launch in Colombia

In this presentation, comScore Senior Product Manager Dan Piech provides insight into digital video consumption in Colombia using comScore Video Metrix®, a new video measurement service in Colombia. Read more

By: Dan Piech Tags: Video

Datagem Apr. 7, 2014 | Share

Users Engage with Major Social Networks Predominantly via Mobile

As desktop usage has largely remained flat over the past year for top web properties, mobile usage continues to surge. In fact, many of the major social networks are seeing far more traffic and time spent coming from mobile devices than from desktops, as the mobile/desktop divide continues to grow. Among the largest social networks, only Linkedin and... Read more

Blog Apr. 7, 2014 | Share Subscriber Analytix Questions Guide

Are Mobile Operators Asking the Right Questions of their Subscriber Big Data?

With more than 50% of all mobile service revenues driven from data services in the U.S. in 2013, the demand for mobile data is exploding faster than ever before. Average Revenue Per User (ARPU) for data services have grown by 5% quarter over quarter by the end of Q4 in 2013; however, this has come at a cost to traditional Voice and SMS revenues. Here... Read more

By: Julie Parke Tags: Mobile Operators

Press Release Apr. 4, 2014 | Share

comScore Reports February 2014 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for February 2014. Apple ranked as the top smartphone manufacturer with 41.3 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.1 percent platform market share. Google... Read more

By: Adam Lella Tags: Android, Apple, Mobile, Samsung, Smartphone

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