Press Release Apr. 16, 2014 | Share

comScore Now Offers Actionable Brand Metrics for Mobile Advertising on Smartphones and Tablets

comScore, Inc. (NASDAQ: SCOR) today announced that actionable brand metrics for mobile ad campaigns are now available to advertiser and publisher clients through validated Campaign Essentials™ Mobile (vCE Mobile) and validated Media Essentials™ Mobile (vME Mobile). Read more

By: Kate Dreyer Tags: Ad Impressions, Ad Validation, Advertising, Mobile

Presentation Apr. 16, 2014 | Share The Evolution of Digital Advertising

The Evolution of Digital Advertising

Lessons Learned: The Evolution of Digital Advertising from Direct Response to Branding. Digital advertising has evolved tremendously with the advent of new technologies and learnings. Its goal today is not just to elicit a direct response action but to also generate feelings, emotions and perceptions that ultimately build brand awareness and loyalty... Read more

By: Gian Fulgoni Tags: Ad Impressions, Ad Validation, Advertising, Audience Measurement, Marketing Research, Multi-Platform

Presentation Apr. 14, 2014 | Share The Evolution of Digital Advertising

comScore Day Italia

During the comScore Day Italia event, Gian Fulgoni, comScore Chairman and Co-founder presented The Evolution of Digital Advertising: From Direct Response to Branding where he describes key findings on campaign optimization, viewability and the importance of cross-platform measurement. Read more

By: Gian Fulgoni Tags: Ad Impressions, Ad Validation, Advertising, Multi-Platform

Presentation Apr. 9, 2014 | Share Online Campaign Optimisation and Validation

German Webinar: Online Campaign Optimisation and Validation

This webinar, presented in German by Peter Bernschneider, provided insights into how advertisers and agencies can leverage comScore vCE to optimise and validate their online campaigns. Read more

By: Peter Bernschneider Tags: Ad Impressions, Ad Validation, Advertising, Viewability

Blog Apr. 4, 2014 | Share

comScore Video Measurement Leading the Upfronts

The upfronts season is upon us and a healthy debate is ensuing about where digital video should fit into the equation. Digital video is at the center of the very real fragmentation occurring with traditional media, especially linear TV, as it is being forced to adapt to the digital paradigm, where consumers are in control of how, when and where they... Read more

By: Anne Hunter Tags: Ad Impressions, Ad Validation, Advertising, Video

Press Release Apr. 4, 2014 | Share Advertising, Mobile, Multi-Platform, Social, Video,

comScore’s Latest White Paper 2014 U.S. Digital Future in Focus Available for Download

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, recently published its 2014 U.S. Digital Future in Focus white paper. The report, available to the public as a complimentary download, provides a year in review of the major shifts in digital consumer behavior that occurred in various online sectors, including mobile, social... Read more

By: Adam Lella Tags: Advertising, e-Commerce, Mobile, Multi-Platform, Search, Social, Video

Blog Apr. 3, 2014 | Share Putting the Digital Advertising Future into Focus: A Q&A with Anne Hunter

Putting the Digital Advertising Future into Focus: A Q&A with Anne Hunter

Digital advertising has evolved tremendously with the advent of new technologies, the evolution of new ad formats, and a shift in the way ads are bought and sold online. The past few years alone have seen more and more branding dollars flowing to digital as the medium proved itself in being able to reach targeted audiences at scale while delivering... Read more

By: Kate Dreyer Tags: Ad Impressions, Ad Validation, Advertising, Cross Media

Whitepaper Apr. 2, 2014 | Share 2014 US Digital Future in Focus

2014 U.S. Digital Future in Focus

2013 was another watershed year in the life of digital, marked by transformative changes in how people interacted with technology, how content evolved the new media paradigm, and how businesses developed through digital advertising and commerce. In this whitepaper, we will examine how today’s digital media landscape has changed over the past few years... Read more

By: Adam Lella, Andrew Lipsman, Kate Dreyer Tags: Advertising, e-Commerce, Mobile, Multi-Platform, Search, Social, Video

Blog Mar. 31, 2014 | Share Lifting of MRC Advisory on Digital Ad Viewability Signals New Era of Accountability

Lifting of MRC Advisory on Digital Ad Viewability Signals New Era of Accountability

This morning, the MRC announced it has officially lifted its advisory on viewable impressions for display ads. This is an important milestone for the digital advertising market as it green-lights the industry to transact using viewable impressions for display ads. Ultimately, this creates greater accountability and signals a fundamental shift in how... Read more

By: Josh Chasin Tags: Ad Impressions, Ad Validation, Advertising, Video, Viewability

Whitepaper Mar. 31, 2014 | Share 2014 Canada Future in Focus

2014 Canada Digital Future in Focus

comScore presents the 2014 Canada Digital Future in Focus, our annual report on how the prevailing trends in web usage, online video, digital advertising, mobile, social media and e-commerce are defining the current Canadian marketplace and what these trends mean for the year ahead. Read more

By: Kevin Duong Tags: Advertising, Mobile, Multi-Platform, Search, Video

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