Press Release Apr. 16, 2014 | Share

comScore Now Offers Actionable Brand Metrics for Mobile Advertising on Smartphones and Tablets

comScore, Inc. (NASDAQ: SCOR) today announced that actionable brand metrics for mobile ad campaigns are now available to advertiser and publisher clients through validated Campaign Essentials™ Mobile (vCE Mobile) and validated Media Essentials™ Mobile (vME Mobile). Read more

By: Kate Dreyer Tags: Ad Impressions, Ad Validation, Advertising, Mobile

Presentation Apr. 16, 2014 | Share The Evolution of Digital Advertising

The Evolution of Digital Advertising

Lessons Learned: The Evolution of Digital Advertising from Direct Response to Branding. Digital advertising has evolved tremendously with the advent of new technologies and learnings. Its goal today is not just to elicit a direct response action but to also generate feelings, emotions and perceptions that ultimately build brand awareness and loyalty... Read more

By: Gian Fulgoni Tags: Ad Impressions, Ad Validation, Advertising, Audience Measurement, Marketing Research, Multi-Platform

Presentation Apr. 15, 2014 | Share

Qualifying and Personifying Big Data for Business Decisions

Magid Abraham gives real examples and insight into the revolutionary enterprise analytics solution that is transforming modern business. Read more

By: Magid M. Abraham, Ph.D. Tags: Ad Validation, Audience Measurement, Big Data, Marketing Research, Web Analytics

Presentation Apr. 14, 2014 | Share The Evolution of Digital Advertising

comScore Day Italia

During the comScore Day Italia event, Gian Fulgoni, comScore Chairman and Co-founder presented The Evolution of Digital Advertising: From Direct Response to Branding where he describes key findings on campaign optimization, viewability and the importance of cross-platform measurement. Read more

By: Gian Fulgoni Tags: Ad Impressions, Ad Validation, Advertising, Multi-Platform

Presentation Apr. 9, 2014 | Share Online Campaign Optimisation and Validation

German Webinar: Online Campaign Optimisation and Validation

This webinar, presented in German by Peter Bernschneider, provided insights into how advertisers and agencies can leverage comScore vCE to optimise and validate their online campaigns. Read more

By: Peter Bernschneider Tags: Ad Impressions, Ad Validation, Advertising, Viewability

Blog Apr. 4, 2014 | Share

comScore Video Measurement Leading the Upfronts

The upfronts season is upon us and a healthy debate is ensuing about where digital video should fit into the equation. Digital video is at the center of the very real fragmentation occurring with traditional media, especially linear TV, as it is being forced to adapt to the digital paradigm, where consumers are in control of how, when and where they... Read more

By: Anne Hunter Tags: Ad Impressions, Ad Validation, Advertising, Video

Blog Apr. 3, 2014 | Share Putting the Digital Advertising Future into Focus: A Q&A with Anne Hunter

Putting the Digital Advertising Future into Focus: A Q&A with Anne Hunter

Digital advertising has evolved tremendously with the advent of new technologies, the evolution of new ad formats, and a shift in the way ads are bought and sold online. The past few years alone have seen more and more branding dollars flowing to digital as the medium proved itself in being able to reach targeted audiences at scale while delivering... Read more

By: Kate Dreyer Tags: Ad Impressions, Ad Validation, Advertising, Cross Media

Blog Mar. 31, 2014 | Share Lifting of MRC Advisory on Digital Ad Viewability Signals New Era of Accountability

Lifting of MRC Advisory on Digital Ad Viewability Signals New Era of Accountability

This morning, the MRC announced it has officially lifted its advisory on viewable impressions for display ads. This is an important milestone for the digital advertising market as it green-lights the industry to transact using viewable impressions for display ads. Ultimately, this creates greater accountability and signals a fundamental shift in how... Read more

By: Josh Chasin Tags: Ad Impressions, Ad Validation, Advertising, Video, Viewability

Presentation Mar. 24, 2014 | Share Australia Digital Future in Focus 2014

Australia Digital Future in Focus 2014

In this keynote, comScore Co-Founder & Chairman Emeritus, Gian Fulgoni provides a comprehensive overview of the latest trends across the Australian digital landscape. The presentation will also cover two pivotal issues shaping the future of digital advertising. Read more

By: Gian Fulgoni Tags: Ad Impressions, Ad Validation, Advertising, Demographics, Multi-Platform

Presentation Mar. 17, 2014 | Share

Empowering the Upside in a World of Audience Guarantees & Viewable Impressions

Scott Joslin presents trends in ad viewability around the world at Terra Orbita event. Read more

Tags: Ad Impressions, Ad Networks, Ad Validation, Advertising, Audience Measurement

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