Press Release Jan. 29, 2014 | Share

comScore Collaborates with CIMM to Expand its Pioneering Cross-Platform Measurement Service, Combining Five Platforms of TV, Radio, Desktop, Smartphone and Tablet

comScore (NASDAQ: SCOR) in collaboration with the Coalition for Innovative Media Measurement (CIMM), today announced plans to expand its pioneering cross-platform measurement service, the industry’s first to provide continuous unified measurement of media usage on a national scale across TV, radio, desktop, smartphone and tablet. Read more

By: Andrew Lipsman Tags: Cross Media, Mobile, Multi-Platform, TV, Video

Presentation Sep. 19, 2013 | Share Crack the Code on Cross-Platform

Cross-Platform: A Reality Check

comScore Chairman Gian Fulgoni presents at the ARF Chicago event: Crack the Code on Cross-Platform. Read more

By: Gian Fulgoni Tags: Advertising, Cross Media, Mobile, Retail, TV

Blog Sep. 3, 2013 | Share

Understanding Digital Consumer Habits in Central America

comScore recently released the 2013 Study of Central American Digital Media Habits. The study features a comprehensive overview of the Central America online user’s behavior. Read more

By: Ana Laura Zain Tags: Demographics, Internet Use, Media & Entertainment, Smartphone, TV

Blog Apr. 25, 2013 | Share UbiquiTV

comScore at the NewFronts: UbiquiTV is the New Reality

At the NewFronts, everyone will be looking to decipher the dynamics of this increasingly multi-platform world we live in, where the lines between TV and digital video, and premium and non-premium content, are blurring. Once requiring a cable hookup, TV shows are now being watched on computers, tablets, smartphones and game consoles. And while YouTube... Read more

By: Carmela Aquino Tags: Advertising, AOL, Microsoft, Multi-Platform, Video, TV, Yahoo, YouTube

Presentation Mar. 13, 2013 | Share

The Multi-Platform World is Complex…How Do We Measure It?

In this presentation, comScore Vice President of Television and Cross-Media Solutions Joan Fitzgerald discusses the growing complexity of the multi-platform world and explains how comScore’s MMX MP measures this key digital activity. Read more

By: Joan FitzGerald Tags: Multi-Platform, Smartphone, Tablets, TV

Video Mar. 7, 2013 | Share

Magid Abraham Warns Video Biz: Don't Embrace TV Model of Demographic Guarantees

Magid Abraham, President, CEO and Co-Founder, Warns Video Biz: Don't Embrace TV Model of Demographic Guarantees View

Featuring: Magid M. Abraham, Ph.D. Tags: Advertising, TV, Video

Presentation Dec. 5, 2012 | Share

Evaluating the Social TV Opportunity

Greg Dale outlines the opportunity for Social TV and highlights some key trends shaping the UK and European digital landscape. Read more

Tags: Mobile, Smartphone, Social, TV

Presentation Nov. 7, 2012 | Share

How Multi-Screen Consumers Are Changing Media Dynamics

The media landscape as we know it is rapidly changing, driven by the expansion of consumer viewing habits from TV alone to the combination of digital platforms and TV. Although millions of consumers continue to watch their programming from the "traditional" TV platform, consumers who connect with content via mobile and the Internet represent... Read more

By: Beth Uyenco Tags: Mobile, Smartphone, Tablets, TV

Presentation Sep. 27, 2012 | Share

The Past, Present and Future of Online Video

Owen will examine how the trends of online video usage have shaped the current Web TV landscape and what lies in store for this dynamic platform. Read more

Tags: TV

Whitepaper Aug. 28, 2012 | Share How Multi-Screen Consumers Are Changing Media Dynamics

How Multi-Screen Consumers Are Changing Media Dynamics

comScore partnered with the Coalition for Innovative Media Measurement (CIMM) to better understand the viewing habits of consumers who engage with media brands across multiple screens. This research leverages comScore’s unique single-source multi-screen measurement panel, revealing critical learnings about the reach, exposure and engagement of Multi-Screen... Read more

By: Joan FitzGerald Tags: Mobile, Multi-Platform, Tablets, TV, Video

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