Presentation Apr. 9, 2014 | Share Online Campaign Optimisation and Validation

German Webinar: Online Campaign Optimisation and Validation

This webinar, presented in German by Peter Bernschneider, provided insights into how advertisers and agencies can leverage comScore vCE to optimise and validate their online campaigns. Read more

By: Peter Bernschneider Tags: Ad Impressions, Ad Validation, Advertising, Viewability

Blog Mar. 31, 2014 | Share Lifting of MRC Advisory on Digital Ad Viewability Signals New Era of Accountability

Lifting of MRC Advisory on Digital Ad Viewability Signals New Era of Accountability

This morning, the MRC announced it has officially lifted its advisory on viewable impressions for display ads. This is an important milestone for the digital advertising market as it green-lights the industry to transact using viewable impressions for display ads. Ultimately, this creates greater accountability and signals a fundamental shift in how... Read more

By: Josh Chasin Tags: Ad Impressions, Ad Validation, Advertising, Video, Viewability

Presentation Mar. 26, 2014 | Share

Bonnes Pratiques: de nouvelles perspectives pour la publicité digitale

Strategies, media reference in France for communications, marketing and medias, organized a conference to address all digital issues advertisers are facing from an organizational, behavioral or technological point of view. Read more

Tags: Advertising, Programmatic Buying, Viewability

Presentation Feb. 27, 2014 | Share

Succeeding with Viewable Impressions and Audience Guarantees

In this presentation, comScore Senior Director Andrea Vollman explains how media buyers and sellers can prosper in this new world of audience guarantees and viewability requirements. Read more

By: Andrea Vollman Tags: Ad Impressions, Ad Validation, Behavioral Targeting, Cookies, Viewability

Blog Feb. 25, 2014 | Share

vCE Audience & Viewability Benchmarks Reinforce Message: Normal is a Relative Term

Over the past several years, comScore has run thousands of studies in validated Campaign Essentials™ (vCE®) nearly every industry vertical and, in doing so, has accumulated a lot of findings about the ability of campaigns to deliver in-view impressions to a target audience. We have compiled our U.S. studies into our recently published vCE Benchmarks,... Read more

By: Andrea Vollman Tags: Ad Impressions, Ad Validation, Advertising, Viewability

Press Release Feb. 18, 2014 | Share

comScore and Acxiom to Make Real-Time Multi-Channel Marketing Measurement a Reality

comScore, Inc. (NASDAQ: SCOR) and Acxiom® (NASDAQ: ACXM), the leading enterprise data, analytics and software-as-a-service company, today announced a strategic partnership to enhance the granularity and speed of delivering their respective audience reporting and 1:1 multi-channel marketing capabilities. Read more

By: Kate Dreyer Tags: Ad Impressions, Ad Validation, Advertising, Demographics, Viewability

Press Release Feb. 18, 2014 | Share

Batanga Media Becomes First Hispanic Data Partner for comScore vCE

Batanga Media, the largest independent digital media and content company for the U.S. Hispanic market, Latin America, and Brazil, today announced it is providing its proprietary ethnicity data to comScore’s validated Campaign Essentials (vCE) product. Batanga Media becomes comScore’s first Hispanic content partner to provide data to the digital... Read more

By: Kate Dreyer Tags: Ad Impressions, Ad Validation, Advertising, Demographics, Viewability

Press Release Feb. 18, 2014 | Share

Epsilon Partners with comScore to Offer Rich Demographic Data Assets

Epsilon, the global leader in creating customer connections that build brand and business equity, today announced a partnership with comScore, Inc. that will allow comScore customers to measure the demographic characteristics of their campaigns with greater depth and scale. Read more

By: Kate Dreyer Tags: Ad Impressions, Ad Validation, Advertising, Demographics, Viewability

Video Feb. 4, 2014 | Share Gian Fulgoni talks about the Eighty Percent Global Share with vCE

Gian Fulgoni Talks about Tracking Digital Ad Delivery

In January 2014, comScore co-founder and executive chairman Gian Fulgoni participated in the Beet.tv executive retreat in Vieques, Puerto Rico. In this interview, he discusses comScore validated campaign essentials, or vCE, which tracks digital ad delivery in real time, has more than eighty percent of the world’s market share and deploys in 43 countries.... View

Featuring: Gian Fulgoni Tags: Ad Impressions, Ad Networks, Ad Validation, Advertising, Viewability

Blog Jan. 27, 2014 | Share

Succeeding in a World of Viewable Impression Measurement & Audience Guarantees

Few industries have seen the level of disruption and high velocity of change that the digital ad industry has experienced in recent years. With the shift toward in-target and viewable impression measurement, this industry has been turned upside down in what seems like an instant. Read more

By: Andrea Vollman Tags: Ad Validation, Advertising, Viewability

Filter by