comScore Welcomes Starcom MediaVest Group and Zenith Optimedia as Preferred Strategic Partners for Digital Campaign Ratings
We are extremely pleased to announce that Starcom MediaVest Group and ZenithOptimedia have committed to validated Campaign Essentials (vCE) for digital campaign ratings. Both advertising agencies have been longtime partners of comScore’s, and we look forward to working with them to deliver the value of this technology to so many world class advertiser... Read more
By: Serge Matta Tags: Ad Validation, Advertising
Driving Stronger ROI with Real Time Branding Insights Latin America
In this presentation Ivan Marchant, comScore Country Manager Mexico presents how comScore clients are using Brand Survey Lift™ Pulse, an in-flight branding effectiveness solution. Read more
Tags: Ad Impressions, Ad Validation, Advertising
Making Measurement Make Sense
In collaboration with IAB Russia & IAB Global, Owen presents an overview of comScore’s advertising validation Charter Studies from across the globe. This session introduces the services we provide to ensure the 3MS initiative is carried through to ensure the viewable impression is the metric of choice when measuring campaign delivery. Read more
Tags: Ad Impressions, Ad ValidationcomScore and BrightRoll Announce Collaboration to Enhance Online Video Campaign Ratings
comScore today announced it is collaborating with BrightRoll, the largest independent video ad platform, to bring audience guarantees to BrightRoll clients via comScore’s validated Campaign Essentials (vCE) product suite. The collaboration provides publishers, advertisers and agencies with meaningful insights into the reach, frequency, GRPs and demographic... Read more
By: Andrew Lipsman Tags: Ad Impressions, Ad Validation, Advertising, Online video, VideoProcter & Gamble Partners with comScore for Digital Campaign Ratings
comScore today announced that Procter & Gamble has agreed to partner with comScore on its validated Campaign Essentials (vCE) capability. vCE is a holistic ad delivery validation solution that provides deep campaign insights, in-flight reporting, and daily alerting for convenient and effective campaign management. Read more
By: Andrew Lipsman Tags: Ad Impressions, Ad Validation, Advertising, VideocomScore Welcomes Procter & Gamble as Newest vCE Partner
comScore is delighted to announce that Procter & Gamble (P&G) has agreed to partner with comScore on its validated Campaign Essentials (vCE) capability. vCE is a holistic ad delivery validation solution that provides deep campaign insights, in-flight reporting and daily alerting for convenient and effective campaign management. We are extremely... Read more
By: Serge Matta Tags: Ad Validation, AdvertisingcomScore Releases ‘2013 Europe Digital Future in Focus’ Report
comScore, Inc. (NASDAQ: SCOR) a global leader in digital measurement and analytics, today released the 2013 Europe Digital Future in Focus report. The report provides a comprehensive overview of the European market and identifies the prevailing trends in web usage, online video, mobile and search. There is also a special scorecard section, which shows... Read more
By: Berit Block Tags: Ad Validation, Banking, Connected Devices, ecommerce, Mobile, Online video, Retail, Search, Smartphone, Social, Tablets
Putting the Future in Focus
Mike Shaw’s presentation will give you an insight into the European ad market, the rising importance of viewable impression measurement and why data will fuel the continued growth of digital advertising. Read more
By: Mike Shaw Tags: Ad Impressions, Ad Validation, AdvertisingcomScore vCE Reaches Milestone with Completion of 4,000th Client Study
comScore today announced that the validated Campaign Essentials™ (vCE) family of products, including audience and validated audience reporting, recently reached a significant milestone with the completion of its 4,000th study for its clients. vCE boasts particularly wide adoption among the agency community – which has accounted for approximately... Read more
By: Andrew Lipsman Tags: Ad Impressions, Ad Validation, Advertising
The Top Ten Burning Issues in Digital
In this post, I’ll examine the top ten “burning issues” in digital in detail and provide some perspective on the pros and cons surrounding each in order to help marketers better understand the rapid changes being driven by digital. This knowledge is so important in today’s Brave New Digital World because the Internet forces “change without... Read more
By: Gian Fulgoni Tags: Ad Validation, Advertising, Audience Measurement, Big Data, Cookie Deletion, ecommerce, Mobile, Multi-Platform, Privacy, Smartphone, Social, Tablets