comScore Releases ‘2013 Latin America Digital Future in Focus’ Report
comScore today released insights from the 2013 Latin America Digital Future in Focus report. The study provides a comprehensive overview of the Latin American market and identifies the prevailing trends in web usage, online video, mobile and online advertising. Key trends and highlights will be presented via a complimentary, live webinar on Tuesday,... Read more
By: Ana Laura Zain Tags: Ad Impressions, Android, Apple, Audience Measurement, Banking, Demographics, Engagement, Facebook, Google, Internet Use, iOS, LinkedIn, Mobile, Newspapers, Online video, Pinterest, Rankings, Retail, RIM, Shopping, Smartphone, Social, Tablets, Twitter, VEVO, Video
Spain Digital Future in Focus - OMExpo 2013
2012 was an important year for the devices´ diversification used for digital consumption, overall for the mobile devices. Read more
By: Jaime Agulló Tags: Android, Apple, Audience Measurement, Demographics, ecommerce, Email, Engagement, Facebook, Google, Internet Use, iOS, iPad, iPhone, Media & Entertainment, Mobile, Online video, Retail, Smartphone, Social, Tablets, YouTube
State of the U.S. Online Retail Economy Q1 2013
In this presentation, comScore Chairman & Co-Founder Gian Fulgoni and comScore VP of Marketing & Insights Andrew Lipsman present key retail trends in the first quarter of 2013. Read more
By: Andrew Lipsman, Gian Fulgoni Tags: Advertising, Amazon, Audience Measurement, ecommerce, Engagement, Mobile, Multi-Platform, Retail, Shopping, Smartphone, TabletscomScore Media Metrix Ranks Top 50 U.S. Web Properties for March 2013
comScore today released its monthly analysis of U.S. web activity at the top online properties for March 2013 based on data from the comScore Media Metrix service. With the start of spring and change of weather, many Americans visited Pharmacy sites for helping battling seasonal allergies and colds. Spring break was also in session for many students,... Read more
By: Stephanie Flosi Tags: Audience Measurement, Internet Use, Rankings, Top 10 Sites, Top 20 Sites, Web Traffic
Brave New Digital World: From Content to Commerce
As the average consumer’s screen time expands, so do the opportunities and challenges for marketers. comScore executive chairman and co-founder Gian Fulgoni presented core principles needed by all to embrace "Brave New Digital World: From Content to Commerce" at the 2013 Festival of Media. Read more
By: Gian Fulgoni Tags: Audience Measurement, Cross Media, Media & Entertainment, Multi-Platform, Retail, Smartphone, Tablets
UbiquiTV: Video Fragmentation is the New Reality
Big brand marketing was so much easier when individual TV shows could consistently deliver scale, but the ability to achieve the same target reach and frequency objectives today tends to require advertising on more and more TV shows. That’s where digital video comes in. It helps build reach beyond what TV can cost-effectively achieve alone among prized... Read more
By: Eli Goodman Tags: Advertising, Audience Measurement, Cross Media, Multi-Platform, Tablets
2013 Spain Digital Future in Focus Webinar
In this webinar, Jaime Aguló discussed key findings from our 2013 Spain Digital Future in Focus report. It presents an overview of the Spanish market to identify the key trends in internet usage, mobile, online video and social media that are defining the digital landscape in Spain. Read more
By: Jaime Agulló Tags: Ad Impressions, Advertising, Audience Measurement, Connected Devices, Engagement, Facebook, Internet Use, Mobile, Multi-Platform, News, Newspapers, Online video, Retail, Search, Smartphone, Social, Tablets, TwittercomScore Expands Presence in Asia Pacific Region with Key Hires
comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics has responded to strong growth in its Asia Pacific (APAC) business with the addition of several senior executives to its APAC team. Kerry J Brown has joined as vice president, sales for Southeast Asia; Cai Fang as vice president, sales for China and Kate Palmer as account... Read more
By: Amarpal Singh Tags: Advertising, Audience Measurement, News, Newspapers
2013 Spain Digital Future in Focus – El Mercado Digital Español
comScore presents the 2013 Spain Digital Future in Focus – El Mercado Digital Español report, providing an overview of the Spanish digital landscape and identifying the prevailing trends in web usage, online video, mobile and ecommerce. Read more
By: Hélène Azevedo, Paloma Sánchez Martinez Tags: Advertising, Audience Measurement, Connected Devices, Engagement, Mobile, Multi-Platform, Online video, Retail, Search, Smartphone, Social, Tablets