Data Management: Big Data
Owen examines what Big Data means to comScore, how we manage and process it, plus what opportunities exist via our services to exploit it for the customer to turn Big Data into insight. Read more
Tags: Big Data
Understanding Subscriber Behaviors for Mobile Operators
This presentation by comScore VP of Telecom Jeremy Copp explores how mobile operators can enrich their subscriber big data and features a live demo of the industry-leading comScore Subscriber Analytix platform. Read more
Tags: Big Data, iPhone, Mobile, Mobile operators, Nokia, Samsung, Smartphone
Turning Big Data into Mobile Subscriber Insights: How Mobile Operators can Capture, Retain and Grow their Subscriber Base
Device proliferation has occurred and continues at a rapid pace. This environment is filled with new opportunities and struggles for mobile operators who must stay competitive to gain market share and increase their revenues. Marketing leaders are hungry for a solution that can transform their vast amounts of digital subscriber data and into insights... Read more
By: Maria Quan Tags: Big Data, Connected Devices, Mobile, Smartphone, TabletscomScore Brings Big Data to Mobile and Multi-Platform Media Analytics
comScore today announced that it has significantly expanded its mobile measurement assets to support its focus on measuring the multi-platform behaviors of today’s connected consumers. comScore’s U.S. mobile measurement assets now include data on more than 1 million smartphone users, 400,000 tablet owners, and 150,000 households with connected... Read more
By: Andrew Lipsman Tags: Big Data, Cross Media, Mobile, Multi-Platform
The Rise of Big Data on the Internet
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By: Judy Bahary Tags: Advertising, Big Data, Multi-Platform, Social, Tablets
The Top Ten Burning Issues in Digital
In this post, I’ll examine the top ten “burning issues” in digital in detail and provide some perspective on the pros and cons surrounding each in order to help marketers better understand the rapid changes being driven by digital. This knowledge is so important in today’s Brave New Digital World because the Internet forces “change without... Read more
By: Gian Fulgoni Tags: Ad Validation, Advertising, Audience Measurement, Big Data, Cookie Deletion, ecommerce, Mobile, Multi-Platform, Privacy, Smartphone, Social, TabletsThe benefits of the un-aggregated data technology
In this conference, Sébastien Moraldo, Senior Account Manager at comScore Digital Analytix highlights the benefits of the un-aggregated data technology. Read more
Tags: Big Data, Web Analytics
Forrester Wave Report: Web Analytics, Q4 2011
In a fast-moving digital world, it is critical that marketers take advantage of the best analytics platform to power growth. In the “Forrester Wave: Web Analytics, Q4 2011” report, Forrester Research ranks the top analytics vendors across multiple criteria to ensure organizations make the right choice in selecting a provider. Read more
Tags: Big Data, Web Analytics