Press Releases

February 6, 2013

Brazilian Online Video Audience Reaches 43 Million Unique Viewers in December 2012

Analysis of Online Video in Brazil Shows Facebook as the Fastest Growing Top 10 Online Video Destination in Past Year

Sao Paulo, Brazil, February 6, 2013 – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released an analysis on online video activities in Brazil based on insights from its comScore Video Metrix service. The study found that Google Sites is the largest online video destination in Brazil, while Facebook is the fastest growing among the top ten. The study also showed that Brazil is the seventh largest online video market worldwide with a viewing audience of 43 million people in December.

“Online video is an important part of the internet landscape in Brazil, reaching a large number of people in an engaging context that is attractive to marketers and advertisers,” said Alejandro Fosk, comScore senior vice president for Latin America. “comScore Video Metrix supports this growing market in Latin America by providing accurate and objective insights on online video viewing behavior that publishers, advertisers and agencies can rely on to make smarter digital investments.”

Brazil Among the Top 10 Largest Video Markets Worldwide
The analysis revealed that Brazil, with 43 million video viewers in December 2012, is one of the 10 largest video markets worldwide. The ranking reflects the online video consumption across all markets reported by comScore, and shows China leading the way with more than 1.2 billion unique viewers in December. The study also found that Russia had the highest video penetration, with 90.6 percent of its online population watching online videos during the month. Brazil, which ranked #7 overall, still has the opportunity for increased online video penetration with 82 percent of Brazilian internet users watching video in a month — slightly below the worldwide average of nearly 84 percent.

Top 10 Global Markets by Unique Video Viewers
December 2012 
Total Audience: Visitors Age 15+, Home/Work Location*
Source: comScore Video Metrix
   Total Unique Viewers (000) % Reach Web Population
Worldwide 1,279,264 83.8%
China 289,890 84.3%
US 188,130 84.9%
Japan 60,939 82.8%
Russia 55,591 90.6%
India 51,718 73.1%
Germany 47,617 82.9%
Brazil 42,998 82.2%
France 40,662 84.6%
UK 37,477 83.6%
Italy 23,857 83.0%

*Does not include visits from public Access computers, such as Internet cafes, mobile phones or PDAs

Facebook Gaining Space Among Online Video Main Players
Google Sites, driven primarily by video viewing at YouTube, ranked as the top online video content property in Brazil, with nearly 39 million unique viewers in December, followed by Vevo with 17.6 million viewers. Facebook ranked as the third largest video viewing destination with 17.5 million viewers, while Globo held the #4 position with 14.8 million viewers.

During the past few years, Facebook has been climbing in the Brazilian market to rank as the #1 Social Networking destination. This increased activity is also being reflected in online video consumption with Facebook experiencing an increase of more than 400 percent in the past year. Yahoo Sites has seen a similarly strong increase of 318 percent to 6.2 million viewers.

Top Brazil Online Video Content Properties Ranked by Unique Video Viewers
December 2012 vs. December 2011
Total Brazil – Viewers Age 15+, Home and Work Locations*
Source: comScore Video Metrix
  Unique Viewers (000)
Dec-2011 Dec-2012 % Change
Google Sites 42.062 38.922 -7%
Vevo 18.114 17.667 -2%
Facebook 3.448 17.504 408%
Globo 8.008 14.893 86%
Viacom Digital 8.366 8.423 1%
UOL 4.823 6.463 34%
Yahoo Sites 1.485 6.214 318%
Terra – Telefonica 1.727 4.071 136%
R7 Portal 1.357 3.692 172%
Videoslasher.com N/A 3.199 N/A

*Does not include visits from public Access computers, such as Internet cafes, mobile phones or PDAs

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights into web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

Contact:
Ana Laura Zain
Marketing Manager, Spain & Emerging Markets
comScore, Inc.
+44 20 3111 1730
worldpress@comscore.com



Tags: Facebook, Video, YouTube