Press Releases

March 13, 2013

comScore Releases February 2013 U.S. Search Engine Rankings

RESTON, VA, March 13, 2013 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in February with 67.5 percent of search queries conducted.

U.S. Explicit Core Search

Google Sites led the U.S. explicit core search market in February with 67.5 percent market share (up 0.5 percentage points), followed by Microsoft Sites with 16.7 percent (up 0.2 percentage points) and Yahoo! Sites with 11.6 percent. Ask Network accounted for 2.6 percent of explicit core searches, followed by AOL, Inc. with 1.7 percent.

comScore Explicit Core Search Share Report*
February 2013 vs. January 2013
Total U.S. – Home & Work Locations
Source: comScore qSearch
Core Search Entity Explicit Core Search Share (%)
Jan-13 Feb-13 Point Change
Total Explicit Core Search 100.0% 100.0% N/A
Google Sites 67.0% 67.5% 0.5
Microsoft Sites 16.5% 16.7% 0.2
Yahoo! Sites 12.1% 11.6% -0.5
Ask Network 2.8% 2.6% -0.2
AOL, Inc. 1.7% 1.7% 0.0

*“Explicit Core Search” excludes contextually driven searches that do not
reflect specific user intent to interact with the search results.

18.3 billion explicit core searches were conducted in February, with Google Sites ranking first with 12.3 billion. Microsoft Sites ranked second with 3 billion searches, followed by Yahoo! Sites with 2.1 billion, Ask Network with 475 million and AOL, Inc. with 305 million.

comScore Explicit Core Search Query Report
February 2013 vs. January 2013
Total U.S. – Home & Work Locations
Source: comScore qSearch
Core Search Entity Explicit Core Search Queries (MM)
Jan-13 Feb-13 Percent Change
Total Explicit Core Search 19,484 18,266 -6%
Google Sites 13,060 12,327 -6%
Microsoft Sites 3,208 3,048 -5%
Yahoo! Sites 2,348 2,111 -10%
Ask Network 536 475 -11%
AOL, Inc. 331 305 -8%

“Powered By” Reporting

In February, 69.7 percent of searches carried organic search results from Google (up 0.4 percentage points), while 25.9 percent of searches were powered by Bing (up 0.3 percentage points).

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

Contact:
Adam Lella
comScore, Inc.
+1 (312) 775-6474
press@comscore.com



 

Tags: AOL, Audience Measurement, Bing, Google, Rankings, Search, Yahoo