Audience Recommendations for Every Vertical
Holiday Season Drives Strong Growth in Shipping, E-Card and Retail Sites
Several Noteworthy Happenings Produce Gains in Taxes, Lotto and Weather Subcategories
RESTON, VA, January 20, 2014 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for December 2013 based on data from the Comscore MMX service. Holiday e-commerce was the primary driver of growth in the Shipping and Retail subcategories, while Christmas and New Year’s also spurred a surge in e-card website traffic. Additionally, preparations for the upcoming 2014 tax season, a near record-breaking Mega Millions lottery jackpot and some exceptionally cold December weather propelled an influx of online visitors to these respective subcategories.
Table 1
Comscore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (Desktop Only)December 2013 vs. November 2013Total U.S. – Home, Work and University LocationsSource: Comscore MMX
Total Unique Visitors (000)
Nov-13
Dec-13
% Change
Total Internet : Total Audience
224,481
224,057
0
Directories/Resources – Shipping
27,803
37,193
34
Business/Finance – Taxes
4,564
6,105
Retail – Flowers/Gifts/Greetings
21,883
28,649
31
Gambling – Lotto/Sweepstakes
16,366
19,700
20
Retail – Fragrances/Cosmetics
16,169
19,294
19
Services – e-cards
16,921
19,881
17
Retail – Sports/Outdoor
34,558
40,161
16
Retail – Food
17,728
20,044
13
News/Information – Weather
76,937
86,518
12
Retail – Jewelry/Luxury Goods/Accessories
22,990
25,475
11
Table 2
Comscore Top 50 Properties (Desktop Only) December 2013Total U.S. – Home, Work and University Locations Source: Comscore MMX
Rank
Property
Unique Visitors
(000)
1
Yahoo Sites
195,160
26
ESPN
37,931
2
Google Sites
192,315
27
Target Corporation
37,578
3
Microsoft Sites
175,287
28
Meredith Digital
35,280
4
Facebook
140,766
29
Yelp.com
35,075
5
AOL, Inc.
120,093
30
Tumblr.com*
34,427
6
Amazon Sites
116,421
Defy Media
33,700
7
Glam Media
92,786
32
WebMD Health
33,226
8
Wikimedia Foundation Sites
78,066
33
Federated Media Publishing
33,212
9
CBS Interactive
75,963
Adobe Sites
31,582
10
Turner Digital
75,401
35
Netflix.com
31,250
eBay
73,634
36
New York Times Digital
30,797
Apple Inc.
72,677
37
Best Buy Sites
30,244
Ask Network
67,603
38
YP Local Media Network
30,192
14
Weather Company, The
63,172
39
T365 - Tribune
30,089
15
Comcast NBCUniversal
63,076
40
Scripps Networks Interactive Inc.
29,792
About
57,075
41
Conde Nast Digital
29,782
Gannett Sites
56,083
42
WordPress.com *
29,725
18
Wal-Mart
53,054
43
Dropbox Sites
29,111
Answers.com Sites
46,234
44
Fox News Digital Network
28,545
Linkedin
45,595
45
Pinterest.com
28,269
21
Viacom Digital
43,712
46
Townsquare Media
28,218
22
Demand Media
42,929
47
Time Warner (Excl. Turner/WB)
27,734
23
craigslist, inc.
40,148
48
Everyday Health
26,675
24
Twitter.com
39,710
49
Verizon Communications Corporation
26,404
25
Hearst Corporation
38,360
50
Liberty Interactive Corporation
25,888
Table 3
Comscore Ad Focus Rankings (Desktop Only) December 2013 Total U.S. – Home, Work and University Locations Source: Comscore MMX
Top 30 Syndicated Ad Focus Entities
Top 20 Ad Networks/Buy Side Networks
Unique Visitors (000)
% Reach
100.0
AddThis
219,016
97.8
Google Ad Network**
212,843
95.0
ShareThis
204,849
91.4
Advertising.com**
198,994
88.8
87.1
AT&T AdWorks**
191,169
85.3
Google
184,559
82.4
Real Media Group - 24/7 Access**
188,772
84.3
Outbrain
167,500
74.8
Casale Media - MediaNet**
182,187
81.3
Facebook.com
138,327
61.7
Microsoft Media Network US**
178,559
79.7
YouTube.com
126,135
56.3
Specific Media**
173,994
77.7
53.6
RadiumOne**
173,445
77.4
MSN
108,336
48.4
Genome from Yahoo**
170,921
76.3
Amazon.com*
102,215
45.6
ValueClick Networks**
170,781
76.2
41.4
Burst Media**
169,769
75.8
Bing
79,548
35.5
Collective Display**
169,098
75.5
30.2
Cox Digital Solutions - Network**
156,029
69.6
Windows Live
64,749
28.9
Exponential - Tribal Fusion**
155,864
Weather Channel, The
57,367
25.6
Rocket Fuel**
146,107
65.2
25.5
Adconion Media Group**
129,945
58.0
25.0
Undertone**
129,348
57.7
Blogger
52,216
23.3
Vibrant Media**
111,427
49.7
Walmart.com
50,019
22.3
Sourceknowledge Video Network**
104,258
46.5
20.6
AdBlade Network**
86,135
38.4
20.4
5min Media Platform
45,437
20.3
Top DSP/SSP/Ad Exchange Entities
19.2
Rubicon Project**
215,968
96.4
Apple.com
42,574
19.0
Fulcrum5**
181,296
80.9
17.7
engage:BDR**
137,708
61.5
IMDb
39,708
CNN
39,244
17.5
16.9
Target.com
37,491
16.7
CBS News
35,807
16.0
Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in December. For instance, Yahoo Sites was seen by 87.1 percent of the 224 million Internet users in December. * Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network.
About Comscore MMXComscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
Contact:Adam LellaComscore, Inc.+1 (312) 775-6474press@comscore.com