comScore Releases ‘2013 Latin America Digital Future in Focus’ Report
comScore today released insights from the 2013 Latin America Digital Future in Focus report. The study provides a comprehensive overview of the Latin American market and identifies the prevailing trends in web usage, online video, mobile and online advertising. Key trends and highlights will be presented via a complimentary, live webinar on Tuesday,... Read more
By: Ana Laura Zain Tags: Ad Impressions, Android, Apple, Audience Measurement, Banking, Demographics, Engagement, Facebook, Google, Internet Use, iOS, LinkedIn, Mobile, Newspapers, Online video, Pinterest, Rankings, Retail, RIM, Shopping, Smartphone, Social, Tablets, Twitter, VEVO, Video24 Percent of Mexican Internet Users Visited Health Sites in February 2013
comScore today released an analysis of visitation to Health sites in Mexico based on insights from its comScore Media Metrix service. The study found that the Mexican audience for Online Health sites reached 5.8 million visitors in February, representing 24 percent of the total online population. The study also revealed that Grupo Multicolor was the... Read more
By: Ana Laura Zain Tags: Health, Internet Use, Top 10 Sites
comScore Releases ‘2013 Brazil Digital Future in Focus’ Report
comScore today released the 2013 Brazil Digital Future in Focus report. This annual report examines how the prevailing trends in web usage, social media, online video, digital advertising, mobile and search are defining the current marketplace and how they are likely to shape the coming year. Read more
By: Ana Laura Zain Tags: Ad Impressions, Audience Measurement, Demographics, ecommerce, Engagement, Internet Use, Mobile, Online video, Orkut, Rankings, Smartphone, Social, Tablets, YouTubeBrazilian Online Video Audience Reaches 43 Million Unique Viewers in December 2012
comScore today released an analysis on online video activities in Brazil based on insights from its comScore Video Metrix service. The study found that Google Sites is the largest online video destination in Brazil, while Facebook is the fastest growing among the top ten. The study also showed that Brazil is the seventh largest online video market worldwide... Read more
By: Ana Laura Zain Tags: Facebook, Online video, YouTubeArgentina Ranks First in Worldwide Desktop Social Networking Engagement at Nearly 10 Hours per Visitor Each Month
comScore today released an analysis of social networking activity in Latin America, which found that Argentina and Brazil led as the most engaged social networking markets worldwide with visitors spending an average of near 10 hours on social networking sites in November 2012. The study also found that LinkedIn, which has grown strongly in the past... Read more
By: Ana Laura Zain Tags: Engagement, Facebook, LinkedIn, Pinterest, Social, TwitterBlack Friday Dazzles in Brazil with Nearly 5 Times Higher Spending than Average Day in November
comScore today released an analysis of Brazil retail e-commerce spending growth on Black Friday (November 23) relative to the rest of the 2012 online holiday shopping season through November 27 for a selection of leading retailers. Black Friday saw a 368 percent increase in online spending compared to the average online shopping day in November, a considerably... Read more
By: Ana Laura Zain Tags: Black Friday, ecommerce, Holiday Shopping, RetailChile Leads Latin America with the Highest Number of Online Videos Watched per Viewer
comScore today released a study on online video viewing activities in Chile with insights from its comScore Video Metrix service. The study found that internet users in Chile watched an average of 171 videos per viewer in August to lead the Latin America region. Google Sites ranked as Chile’s top video destination accounting for nearly 8 in 10 online... Read more
By: Ana Laura Zain Tags: Google, Online videoInternet Users in Mexico Watch More than 14 Hours of Online Video to Lead as the Most Engaged Audience in Latin America
comScore today released a study on online video viewing activities in Mexico with insights from its comScore Video Metrix service. The study found that internet users in Mexico have the highest average online video engagement in Latin America at more than 14 hours per viewer in August. Google Sites ranked as Mexico’s top video destination accounting... Read more
By: Ana Laura Zain Tags: Google, Online videoArgentina Leads Latin America in Online Video Adoption
comScore today released a study on online video viewing activities in Argentina with insights from its comScore Video Metrix service. The study found that 96 percent of web users in Argentina watched online video in August to lead the Latin America region in online video adoption. Google Sites ranked as Argentina’s top video destination accounting... Read more
By: Ana Laura Zain Tags: Google, Online videoIn Latin America, Apparel & Accessories and Computer Electronics Rank as Top Product Categories Among Online Buyers
comScore today released its 2012 Latin America E-commerce Study. The study, which surveyed nearly 1,100 respondents in Latin America, looked at online shopping and buying activity across Brazil, Mexico, Argentina, Chile, Colombia, Peru and Venezuela, as well as online travel behavior and mobile activity. The study found that online shoppers were most... Read more
By: Ana Laura Zain Tags: ecommerce, Rankings