Press Releases

Press Release Apr. 3, 2014 | Share

comScore Launches Mobile Metrix® in Turkey for Reporting of Smartphone and Tablet Audiences

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced the introduction of Mobile Metrix® in Turkey for reporting of mobile browser and app audiences on smartphones and tablets. This service can help publishers demonstrate the size and value of their mobile audiences and help media planners and buyers better... Read more

By: Ana Laura Zain Tags: Android, iOS, Mobile, Smartphone, Tablets

Press Release Mar. 13, 2014 | Share

GroupM Italy Selects comScore as its Digital Ad and Audience Delivery Validation Partner of Choice

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced that GroupM, WPP’s consolidated media investment management operation, and comScore are partnering to measure the effectiveness of digital advertising in Italy. Read more

By: Ana Laura Zain Tags: Ad Impressions, Ad Networks, Ad Validation, Advertising

Press Release Mar. 6, 2014 | Share

comScore Announces Spain Launch of MMX™ Multi-Platform to Deliver Unified View of Desktop, Smartphone and Tablet Audiences

comScore, Inc. (NASDAQ: SCOR) today announced the official Spain launch of MMX™ Multi-Platform, the next generation of digital audience measurement and media planning. Building on MMX™, Mobile Metrix® and Video Metrix® from comScore’s Audience Analytics suite, MMX Multi-Platform offers unduplicated accounting of audience size and demographics... Read more

By: Ana Laura Zain Tags: Audience Measurement, Mobile, Multi-Platform

Press Release Oct. 3, 2013 | Share

Google Sites, Fueled by YouTube, Ranks as the Top Online Video Property in Latin America

comScore, Inc. (NASDAQ: SCOR) today released an analysis on online video activities in Latin America based on insights from its comScore Video Metrix service. The study found that internet users in Argentina are the most attracted to video content in the region, with more than 95 percent of the total internet population viewing online video in August... Read more

By: Ana Laura Zain Tags: Google, VEVO, Video, YouTube

Press Release Jun. 24, 2013 | Share

The Average Brazilian Internet User Receives 1,800 Display Ads per Month

comScore today released the latest insights on the display advertising market in Brazil based on data from its comScore Ad Metrix service. The report showed that 130.6 billion display ads were delivered to the Brazilian online population in April, reaching 72.6 million people an average of 1,797 times. Dafiti and Netflix, Inc. were the leading online... Read more

By: Ana Laura Zain Tags: Ad Impressions, Ad Validation, Advertising

Press Release Jun. 17, 2013 | Share

comScore Launches Ad Metrix Service in Mexico to Provide Competitive Intelligence for Online Display Advertising

comScore today released the latest insights on the display advertising market in Mexico from its comScore Ad Metrix service launched in March this year. The breakthrough service offers advertisers, agencies and publishers comprehensive insights into where display ad impressions appear online, the demographic composition of the audiences reached, along... Read more

By: Ana Laura Zain Tags: Ad Impressions, Advertising, Audience Measurement, Demographics

Press Release May. 23, 2013 | Share Latin America Future in Focus

comScore Releases ‘2013 Latin America Digital Future in Focus’ Report

comScore today released insights from the 2013 Latin America Digital Future in Focus report. The study provides a comprehensive overview of the Latin American market and identifies the prevailing trends in web usage, online video, mobile and online advertising. Key trends and highlights will be presented via a complimentary, live webinar on Tuesday,... Read more

By: Ana Laura Zain Tags: Advertising, Audience Measurement, Connected Devices, Engagement, Mobile, Multi-Platform, Retail, Search, Social, Tablets, Video

Press Release Aug. 14, 2012 | Share

Mexico’s Presidential Election Drives More than 3 Million People to Political Websites in June

comScore, Inc. (NASDAQ: SCOR) today released a study of visitation to political sites in Mexico leading up to the country’s July 1 presidential election. The report found that more than 3 million people visited Political sites in June, representing 1 in every 7 online users in the country. President-elect Enrique Peña Nieto’s site reached 533,000... Read more

By: Ana Laura Zain Tags: Elections,

Press Release Jul. 23, 2012 | Share

9 in 10 Chilean Web Users Tune In To Online Video as Viewing Audience Grows 11 Percent in Past Year

comScore, Inc. (NASDAQ: SCOR) today released a study on online video viewing activities in Chile with insights from its comScore Video Metrix service. The study found that Chile ranked as the most engaged online video market in Latin America with viewers watching an average of 176 videos per viewer during May 2012, an increase of 60 percent from the... Read more

By: Ana Laura Zain Tags: Video

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