comScore Releases ‘2013 Europe Digital Future in Focus’ Report
comScore, Inc. (NASDAQ: SCOR) a global leader in digital measurement and analytics, today released the 2013 Europe Digital Future in Focus report. The report provides a comprehensive overview of the European market and identifies the prevailing trends in web usage, online video, mobile and search. There is also a special scorecard section, which shows... Read more
By: Berit Block Tags: Ad Validation, Banking, Connected Devices, ecommerce, Mobile, Online video, Retail, Search, Smartphone, Social, Tablets
comScore Releases ‘2013 UK Digital Future in Focus’ Report
comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today released the 2013 UK Digital Future in Focus report. The report provides a comprehensive overview of the UK market and identifies the prevailing trends in web usage, online video, mobile and search, plus a special review of social, shopping and silver surfers.... Read more
By: Berit Block Tags: Advertising, Audience Measurement, Connected Devices, Engagement, Mobile, Multi-Platform, Online video, Retail, Search, Smartphone, Social, TabletscomScore Selected by Leading Russian Publisher SUP Media as Analytics Provider
comScore, Inc. (NASDAQ: SCOR), today announced that SUP Media, a leading publisher in the Russian internet market with sites such as LiveJournal.com and Gazeta.ru, selected comScore Digital Analytix as its analytics platform. This important new client extends the worldwide reach of the Digital Analytix platform and highlights the product’s continued... Read more
By: Berit Block Tags: Apps, Technology, Web Analytics, Web TrafficQR Code Usage Among European Smartphone Owners Doubles Over Past Year
comScore today released an overview of mobile commerce and QR code usage across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using data from the comScore MobiLens service. The study showed that European smartphone users scanning QR codes via their devices grew by 96 percent in the past year to 17.4 million... Read more
By: Berit Block Tags: Mobile, QR Code, SmartphoneWeb-Based Email Usage in Europe Jumps 14 Percent Over Past Year
London, UK, 21st August 2012 – comScore today released an overview of internet usage in Europe during June 2012, showing that 397.2 million Europeans went online for an average of 25.9 hours. The June report, which includes internet usage in 49 European markets aggregated into the European region and individual reporting on 18 markets, also highlights... Read more
By: Berit Block Tags: EmailcomScore Products for Measuring Web Site Audiences, Mobile Usage and Advertising Effectiveness Certified in Europe by ABC and OJD
comScore today announced that solutions across its audience measurement, mobile and advertising effectiveness product suites have been certified in Europe by leading industry associations, ABC UK and OJD. ABC (Audit Bureau of Circulations) is the industry body for media measurement, that manages and upholds standards which reflect media industry needs... Read more
By: Berit Block Tags: Audience Measurement1 in 8 European Smartphone Owners Conducted a Retail Transaction on their Device
comScore today released an overview of mobile commerce usage across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using the comScore MobiLens service. The study showed that the EU5 mobile retail audience nearly doubled over the past year, with 1 in 6 smartphone users accessing online retail sites and apps... Read more
By: Berit Block Tags: Retail, Shopping, SmartphoneItaly Fastest Growing EU5 Online Video Market
comScore today released a study from the comScore Video Metrix service, indicating that 24 million Italians watched an average of 144 videos in May 2012. The Italian online video audience grew by 27 percent over the past year, making it the fastest growing online video market in EU5 (France, Germany, Italy, Spain and the UK) Read more
By: Berit Block Tags: VideocomScore and Facebook Release European Insights About Earned and Paid Media Reach and Effectiveness
comScore and Facebook today released the third white paper in The Power of Like series, The Power of Like Europe: How Social Marketing Works for Retail Brands, focusing on European retail brands such as ASOS, H&M, La Redoute, Topshop and Zara. This research illustrates how these popular consumer brands are utilising Facebook to deliver media impressions... Read more
By: Berit Block Tags: Facebook, SocialEuropean Women Drive Majority of Engagement at Online Retail and Community Websites
comScore today released an overview of internet usage in Europe, showing that 395.7 million Europeans went online in May 2012 for an average of 27.6 hours each. The data for May, which includes internet usage in 49 European markets aggregated into the European region and individual reporting on 18 markets, also highlights the site categories and web... Read more
By: Berit Block Tags: Internet Use, Retail