Press Releases

Press Release Feb. 14, 2013 | Share 2013 US Digital Future in Focus

comScore Releases the “2013 U.S. Digital Future in Focus” Report

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today released the 2013 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce are defining the current digital marketplace and what these trends mean... Read more

By: Stephanie Adamo Tags: Advertising, Audience Measurement, Connected Devices, Engagement, Mobile, Multi-Platform, Video, Retail, Search, Smartphone, Social, Tablets

Press Release Nov. 26, 2012 | Share

comScore Announces Availability of Brand Survey Lift™ Pulse, a Campaign Branding Effectiveness Solution for Measuring Breakthrough and Impact in Real-Time

comScore, Inc. (NASDAQ: SCOR) today announced the availability of Brand Survey Lift™ Pulse (BSL Pulse), an actionable, integrated and accurate campaign branding effectiveness product for measuring the breakthrough and impact of campaigns in real-time. BSL Pulse enables agencies, publishers and brands to optimize campaigns in-flight, thereby helping... Read more

By: Stephanie Adamo Tags: Ad Impressions, Advertising, Attribution

Press Release Aug. 3, 2012 | Share

comScore and PMB Jointly Release the Fourth Fused Database in Canada Combining Print Readership, Internet Behaviour and Product Usage Data

comScore, Inc. (NASDAQ: SCOR) and PMB Print Measurement Bureau today announced the release of the fourth fused database linking Canadians’ online media habits with print readership data, along with product and brand usage, all in a single database. The fused data are available exclusively to PMB member companies and comScore Canada clients. Read more

By: Stephanie Adamo Tags: Social

Press Release Jun. 11, 2012 | Share

comScore and CIMM Release Research Paper “How Multi-Screen Consumers Are Changing Media Dynamics”

comScore, Inc. (NASDAQ: SCOR) and the Coalition for Innovative Media Measurement (CIMM) today released a research white paper entitled How Multi-Screen Consumers Are Changing Media Dynamics, revealing several new findings about the viewing habits of consumers who engage with media brands across multiple touchpoints. To download a complimentary copy... Read more

By: Stephanie Adamo Tags: Video, Web Traffic

Press Release Jun. 5, 2012 | Share

comScore Releases Report, “Surviving the Upfronts in a Cross-Media World,” for Advertisers, Agencies and Media Buyers

comScore, Inc. (NASDAQ: SCOR) today released a report entitled Surviving the Upfronts in a Cross-Media World, an actionable guide for success in navigating the cross-media landscape during this year’s TV and digital upfronts. The report examines the maturation of the online video market as a supplement to traditional television advertising and the... Read more

By: Stephanie Adamo Tags: Connected Devices, Cross Media, Video

Press Release May. 3, 2012 | Share

comScore Introduces validated Campaign Essentials™ (vCE) in Canada

comScore, Inc. (NASDAQ: SCOR) today announced the Canada launch of its validated Campaign Essentials™ (vCE) product, a new measurement solution for validating digital ad delivery. vCE enables a holistic view of campaign delivery and a verified assessment of ad-exposed audiences via a single, third-party source. Unlike existing single-point solutions,... Read more

By: Stephanie Adamo Tags: Advertising

Press Release Mar. 1, 2012 | Share

comScore Releases the “2012 Canada Digital Future in Focus” Report

comScore, Inc. (NASDAQ: SCOR) today released the 2012 Canada Digital Future in Focus report. This annual report examines how the prevailing trends in general web usage and demographics, social media, online video, digital advertising, mobile and search are defining the current Canadian marketplace and provides insight into what these trends mean for... Read more

By: Stephanie Adamo

Press Release Jan. 24, 2012 | Share

comScore Releases Report, “Next-Generation Strategies for Advertising to Millennials”

comScore, Inc. (NASDAQ: SCOR) today released the report Next-Generation Strategies for Advertising to Millennials, highlighting the results from a recent comScore study that identifies the unique characteristics of the Millennial generation, commonly defined as persons born between 1981 and 2000. The study examined Millennials’ responses to different... Read more

By: Stephanie Adamo

Press Release Dec. 8, 2011 | Share

comScore Announces Appointment of Bert Miklosi as Vice President of CPG Marketing Solutions

comScore, Inc. (NASDAQ: SCOR) today announced that Bert Miklosi has joined comScore as Vice President of Marketing Solutions for the Consumer Packaged Goods (CPG) industry. Mr. Miklosi brings more than 20 years of brand leadership experience working on all sides of the industry, including advertiser, agency and research partner. In his new role, Mr.... Read more

By: Stephanie Adamo

Press Release Nov. 30, 2011 | Share

Smartphone Adoption Reaches 40 Percent in Canada

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the Canada mobile phone industry for September 2011. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in Canada according to their share of current mobile subscribers... Read more

By: Stephanie Adamo

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