Press Releases

Press Release Feb. 25, 2013 | Share

comScore Releases the “2013 Mobile Future in Focus” Report

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today released the 2013 Mobile Future in Focus report. This annual report examines the U.S. mobile and connected device landscape in 2012, highlighting trends that have impacted mobile media consumption and shifted market dynamics across mobile networks, platforms,... Read more

By: Carmela Aquino Tags: Android, Apple, BlackBerry, iOS, iPad, iPhone, Microsoft, Mobile, Multi-Platform, Nokia, RIM, Samsung, Smartphone, Social, Tablets, , WiFi

Press Release Feb. 4, 2013 | Share

comScore Study Highlights Digital Wallet Market Potential and Current Adoption Barriers

comScore, Inc. (NASDAQ: SCOR) today released the Digital Wallet Road Map 2013, a study which measures consumer awareness, perceptions and intent to use current digital wallet offerings. The study found that digital wallets, which store a virtual copy of the contents of a consumer’s physical wallet to facilitate online or offline retail transactions,... Read more

By: Carmela Aquino Tags: e-Commerce, Finance, Internet Use, Marketing Research

Press Release Dec. 3, 2012 | Share

New Study on Physician Online Behaviors Shows Health Care Professional Sites Reach 4 out of 5 Physicians, While Electronic Medical Records Show Highest Engagement

comScore, Inc. (NASDAQ: SCOR) today released new findings from a study based on data generated by the comScore/Symphony Health Care Professional (HCP) Measurement Solutions offering, which provides insight into the actual online behavior of physicians with regard to health-related categories, and the Physician Mobile Survey, a survey of physicians’... Read more

By: Carmela Aquino Tags: Health, Mobile, Pharma

Press Release Oct. 17, 2012 | Share

Tablets Reinvent Americans’ Relationship with Print

comScore, Inc. (NASDAQ: SCOR) today released a study of tablet newspaper and magazine readership based on data from its comScore TabLens service. The study found that nearly 2 in 5 U.S. tablet owners read newspapers and/or magazines on their device in August, with 1 in 10 reading publications almost daily. Analysis of readership activities across platforms... Read more

By: Carmela Aquino Tags: Newspapers, Tablets

Press Release Jun. 21, 2012 | Share

comScore Releases 2012 U.S. Online Auto Insurance Shopping Report

comScore, Inc. (NASDAQ: SCOR) today released its 2012 Online Auto Insurance Shopping Report, which provides a detailed analysis of overall industry trends in 2011 and the attitudes and intentions of consumers shopping for auto insurance online. In addition, the study reports on the volume of online quote requests and highlights customer preferences... Read more

By: Carmela Aquino Tags: Finance

Press Release Jun. 11, 2012 | Share

comScore and Facebook Release Research Paper "The Power of Like 2: How Social Marketing Works"

comScore, Inc. (NASDAQ: SCOR) and Facebook today released the second white paper in The Power of Like series, The Power of Like 2: How Social Marketing Works, including original analysis demonstrating ways in which exposure to earned and paid media on Facebook drives behavioral lifts in purchase behavior. The analysis leverages data and insights from... Read more

By: Carmela Aquino Tags: Facebook, Social

Press Release Jun. 4, 2012 | Share

Improving Product Returns Presents Biggest Opportunity for Retailers Wishing to Increase Online Shopping Satisfaction

While 86 percent of consumers are satisfied with the overall experience of shopping online, retailers still have significant opportunity to improve customer satisfaction and their competitive position by making the process of returning or exchanging items easier, a new study shows. comScore, Inc. (NASDAQ: SCOR) and UPS (NYSE: UPS) today released the... Read more

By: Carmela Aquino Tags: e-Commerce, Retail

Press Release May. 31, 2012 | Share

DIY U.S. Online Tax Prep Filings Up 11 Percent vs. Year Ago

comScore, Inc. (NASDAQ: SCOR) today released an analysis of the Online Tax Preparation segment for the tax season ending April 18, 2012, which showed that the volume of tax returns or units filed online grew 11 percent from the previous year. Among online do-it-yourself (DIY) tax preparation providers, comScore data showed that Intuit continued to... Read more

By: Carmela Aquino Tags: Banking

Press Release Apr. 30, 2012 | Share

comScore Releases “The Digital Politico” Report Highlighting 5 Ways Digital Media is Shaping the 2012 U.S. Presidential Election

comScore, Inc. (NASDAQ: SCOR) today released a report analyzing the use of digital media in the 2012 U.S. presidential election to date. Entitled The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election, the report examines key trends shaping the current election cycle in areas such as social media, digital advertising,... Read more

By: Carmela Aquino Tags: Elections,

Press Release Apr. 16, 2012 | Share

comScore and i360 Team Up to Provide Digital Marketing Insights for Political Campaigns and Advocacy Groups

comScore, Inc. (NASDAQ: SCOR) today announced a collaboration with i360, a leading data and technology resource for the pro-business political and advocacy community, to provide insights into the online behavior of the U.S. voting public through Segment Metrix 2.0™, comScore’s next-generation audience-segmentation tool. As one of the third-party... Read more

By: Carmela Aquino Tags: Government

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