comScore Releases the “2013 Mobile Future in Focus” Report
comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today released the 2013 Mobile Future in Focus report. This annual report examines the U.S. mobile and connected device landscape in 2012, highlighting trends that have impacted mobile media consumption and shifted market dynamics across mobile networks, platforms,... Read more
By: Carmela Aquino Tags: Android, Apple, BlackBerry, HTC, iOS, iPad, iPhone, , LG, Microsoft, Mobile, Multi-Platform, Nokia, RIM, Samsung, Smartphone, Social, Tablets, Telecom, WiFicomScore Study Highlights Digital Wallet Market Potential and Current Adoption Barriers
comScore today released the Digital Wallet Road Map 2013, a study which measures consumer awareness, perceptions and intent to use current digital wallet offerings. The study found that digital wallets, which store a virtual copy of the contents of a consumer’s physical wallet to facilitate online or offline retail transactions, only had awareness... Read more
By: Carmela Aquino Tags: ecommerce, Finance, Internet Use, Marketing ResearchNew Study on Physician Online Behaviors Shows Health Care Professional Sites Reach 4 out of 5 Physicians, While Electronic Medical Records Show Highest Engagement
comScore today released new findings from a study based on data generated by the comScore/Symphony Health Care Professional (HCP) Measurement Solutions offering, which provides insight into the actual online behavior of physicians with regard to health-related categories, and the Physician Mobile Survey, a survey of physicians’ attitudes toward mobile... Read more
By: Carmela Aquino Tags: Health, Mobile, PharmaTablets Reinvent Americans’ Relationship with Print
comScore today released a study of tablet newspaper and magazine readership based on data from its comScore TabLens service. The study found that nearly 2 in 5 U.S. tablet owners read newspapers and/or magazines on their device in August, with 1 in 10 reading publications almost daily. Analysis of readership activities across platforms revealed that... Read more
By: Carmela Aquino Tags: , Newspapers, TabletscomScore Releases 2012 U.S. Online Auto Insurance Shopping Report
comScore today released its 2012 Online Auto Insurance Shopping Report, which provides a detailed analysis of overall industry trends in 2011 and the attitudes and intentions of consumers shopping for auto insurance online. In addition, the study reports on the volume of online quote requests and highlights customer preferences on purchasing channels... Read more
By: Carmela Aquino Tags: FinancecomScore and Facebook Release Research Paper "The Power of Like 2: How Social Marketing Works"
comScore and Facebook today released the second white paper in The Power of Like series, The Power of Like 2: How Social Marketing Works, including original analysis demonstrating ways in which exposure to earned and paid media on Facebook drives behavioral lifts in purchase behavior. The analysis leverages data and insights from the comScore Social... Read more
By: Carmela Aquino Tags: Facebook, SocialImproving Product Returns Presents Biggest Opportunity for Retailers Wishing to Increase Online Shopping Satisfaction
While 86 percent of consumers are satisfied with the overall experience of shopping online, retailers still have significant opportunity to improve customer satisfaction and their competitive position by making the process of returning or exchanging items easier, a new study shows. comScore and UPS (NYSE: UPS) today released the Online Shopping Customer... Read more
By: Carmela Aquino Tags: ecommerce, RetailDIY U.S. Online Tax Prep Filings Up 11 Percent vs. Year Ago
comScore today released an analysis of the Online Tax Preparation segment for the tax season ending April 18, 2012, which showed that the volume of tax returns or units filed online grew 11 percent from the previous year. Among online do-it-yourself (DIY) tax preparation providers, comScore data showed that Intuit continued to lead the market with... Read more
By: Carmela Aquino Tags: BankingcomScore Releases “The Digital Politico” Report Highlighting 5 Ways Digital Media is Shaping the 2012 U.S. Presidential Election
comScore today released a report analyzing the use of digital media in the 2012 U.S. presidential election to date. Entitled The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election, the report examines key trends shaping the current election cycle in areas such as social media, digital advertising, and paid search. Read more
By: Carmela Aquino Tags: Elections, Presidential campaignscomScore and i360 Team Up to Provide Digital Marketing Insights for Political Campaigns and Advocacy Groups
comScore today announced a collaboration with i360, a leading data and technology resource for the pro-business political and advocacy community, to provide insights into the online behavior of the U.S. voting public through Segment Metrix 2.0™, comScore’s next-generation audience-segmentation tool. As one of the third-party segmentation schemes... Read more
By: Carmela Aquino Tags: Government