Press Releases

Press Release Apr. 16, 2014 | Share

comScore Now Offers Actionable Brand Metrics for Mobile Advertising on Smartphones and Tablets

comScore, Inc. (NASDAQ: SCOR) today announced that actionable brand metrics for mobile ad campaigns are now available to advertiser and publisher clients through validated Campaign Essentials™ Mobile (vCE Mobile) and validated Media Essentials™ Mobile (vME Mobile). Read more

By: Kate Dreyer Tags: Ad Impressions, Ad Validation, Advertising, Mobile

Press Release Mar. 13, 2014 | Share

GroupM Italy Selects comScore as its Digital Ad and Audience Delivery Validation Partner of Choice

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced that GroupM, WPP’s consolidated media investment management operation, and comScore are partnering to measure the effectiveness of digital advertising in Italy. Read more

By: Ana Laura Zain Tags: Ad Impressions, Ad Networks, Ad Validation, Advertising

Press Release Feb. 25, 2014 | Share

Unilever Leverages comScore validated Campaign Essentials™ (vCE®) Service to Gain a Holistic View of Digital Campaign Performance in Brazil

comScore, Inc. (NASDAQ: SCOR) today announced that Unilever Brazil, a pioneer in digital measurement, leveraged validated Campaign Essentials (vCE), a holistic ad and audience delivery validation solution, to identify sources of sub-optimal in-target and in-view campaign delivery. Read more

By: Rodrigo Ceron Tags: Ad Impressions, Ad Networks, Ad Validation, Advertising, CPG

Press Release Feb. 18, 2014 | Share

comScore and Acxiom to Make Real-Time Multi-Channel Marketing Measurement a Reality

comScore, Inc. (NASDAQ: SCOR) and Acxiom® (NASDAQ: ACXM), the leading enterprise data, analytics and software-as-a-service company, today announced a strategic partnership to enhance the granularity and speed of delivering their respective audience reporting and 1:1 multi-channel marketing capabilities. Read more

By: Kate Dreyer Tags: Ad Impressions, Ad Validation, Advertising, Demographics, Viewability

Press Release Feb. 18, 2014 | Share

Batanga Media Becomes First Hispanic Data Partner for comScore vCE

Batanga Media, the largest independent digital media and content company for the U.S. Hispanic market, Latin America, and Brazil, today announced it is providing its proprietary ethnicity data to comScore’s validated Campaign Essentials (vCE) product. Batanga Media becomes comScore’s first Hispanic content partner to provide data to the digital... Read more

By: Kate Dreyer Tags: Ad Impressions, Ad Validation, Advertising, Demographics, Viewability

Press Release Feb. 18, 2014 | Share

Epsilon Partners with comScore to Offer Rich Demographic Data Assets

Epsilon, the global leader in creating customer connections that build brand and business equity, today announced a partnership with comScore, Inc. that will allow comScore customers to measure the demographic characteristics of their campaigns with greater depth and scale. Read more

By: Kate Dreyer Tags: Ad Impressions, Ad Validation, Advertising, Demographics, Viewability

Press Release Feb. 10, 2014 | Share

comScore and Google Partner to Offer Actionable Audience Metric for Brands

comScore and Google are partnering to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens. Read more

By: Andrew Lipsman Tags: Ad Impressions, Ad Validation, Advertising, Google, Mobile, Video

Press Release Jan. 7, 2014 | Share

CMI/Compas Chooses comScore as Ad Verification Solution Provider of Record

CMI/Compas has named comScore as its solution provider of record for ad verification. This is a first of its kind collaboration in the pharma industry for physician and healthcare provider audiences. Read more

By: Kate Dreyer Tags: Ad Impressions, Ad Validation, Advertising

Press Release Dec. 19, 2013 | Share

comScore and FreeWheel Bring Cross-Media Digital Campaign Ratings to TV Broadcasters and Online Video Content Providers

comScore, Inc. (NASDAQ: SCOR) and Freewheel, which helps the largest players in the television industry generate revenue from their ad-supported content, today announced the integration of comScore validated Campaign Essentials (vCE) and validated Media Essentials (vME) into FreeWheel’s Ratings Based Planning solution. Read more

By: Kate Dreyer Tags: Ad Impressions, Ad Validation, Advertising, Video

Press Release Nov. 12, 2013 | Share

comScore Canada Welcomes Starcom MediaVest Group As Preferred Strategic Partner for Digital Campaign Ratings

comScore, Inc. (NASDAQ: SCOR) today announced SMG Canada will leverage the ad and audience delivery modules of validated Campaign Essentials® (vCE™) to validate the performance of their campaigns. Specifically, SMG will use the tool to measure audience delivery, viewability, brand safety, in-geo delivery and non-human traffic in order to maximize... Read more

By: Andrew Lipsman Tags: Ad Impressions, Ad Validation, Advertising, Viewability

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