Press Releases

Press Release Feb. 4, 2013 | Share

comScore Brings Big Data to Mobile and Multi-Platform Media Analytics

comScore today announced that it has significantly expanded its mobile measurement assets to support its focus on measuring the multi-platform behaviors of today’s connected consumers. comScore’s U.S. mobile measurement assets now include data on more than 1 million smartphone users, 400,000 tablet owners, and 150,000 households with connected... Read more

By: Andrew Lipsman Tags: Big Data, Cross Media, Mobile, Multi-Platform

Press Release Nov. 29, 2012 | Share

comScore Announces Beta Release of Media Metrix® Multi-Platform, Providing a Unified View of Web, Smartphone and Tablet Audiences

comScore today announced the U.S. Beta release of Media Metrix® Multi-Platform, the next generation of digital audience measurement and media planning. Building on Media Metrix, Mobile Metrix and Video Metrix from comScore’s Audience Analytics suite, this revolutionary product offers unduplicated accounting of audience size and demographics that... Read more

By: Andrew Lipsman Tags: Audience Measurement, Cross Media, Internet Use, Marketing Research, Mobile, Smartphone, Tablets

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