Press Releases

Press Release Feb. 5, 2014 | Share

comScore’s Latest White Paper Marketing to Millennials Available for Download

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, recently published its latest white paper Marketing to Millennials: 5 Things Every Marketer Should Know. The paper, available to the public as a complimentary download, provides companies with important context for understanding the media consumption habits of this very valuable... Read more

By: Adam Lella Tags: Demographics, Facebook, Mobile, Social, Video

Press Release Feb. 6, 2013 | Share

Brazilian Online Video Audience Reaches 43 Million Unique Viewers in December 2012

comScore today released an analysis on online video activities in Brazil based on insights from its comScore Video Metrix service. The study found that Google Sites is the largest online video destination in Brazil, while Facebook is the fastest growing among the top ten. The study also showed that Brazil is the seventh largest online video market worldwide... Read more

By: Ana Laura Zain Tags: Facebook, Video, YouTube

Press Release Dec. 20, 2012 | Share

Argentina Ranks First in Worldwide Desktop Social Networking Engagement at Nearly 10 Hours per Visitor Each Month

comScore today released an analysis of social networking activity in Latin America, which found that Argentina and Brazil led as the most engaged social networking markets worldwide with visitors spending an average of near 10 hours on social networking sites in November 2012. The study also found that LinkedIn, which has grown strongly in the past... Read more

By: Ana Laura Zain Tags: Engagement, Facebook, LinkedIn, Pinterest, Social, Twitter

Press Release Jul. 18, 2012 | Share

comScore and Facebook Release European Insights About Earned and Paid Media Reach and Effectiveness

comScore, Inc. (NASDAQ: SCOR) and Facebook today released the third white paper in The Power of Like series, The Power of Like Europe: How Social Marketing Works for Retail Brands, focusing on European retail brands such as ASOS, H&M, La Redoute, Topshop and Zara. This research illustrates how these popular consumer brands are utilising Facebook... Read more

By: Ayaan Mohamud Tags: Facebook, Social

Press Release Jun. 13, 2012 | Share

Latin America Leads as the Most Socially-Engaged Global Region with Users Spending 7.5 Hours on Social Networking Sites in April

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today released its latest report on social networking in Latin America from its comScore Media Metrix service. The latest research shows that more than 127 million Latin Americans ages 15 and older visited a social networking destination from a home or work computer in April... Read more

By: Sarah Radwanick Tags: Facebook, , Pinterest, Social, Twitter

Press Release Jun. 11, 2012 | Share

comScore and Facebook Release Research Paper "The Power of Like 2: How Social Marketing Works"

comScore, Inc. (NASDAQ: SCOR) and Facebook today released the second white paper in The Power of Like series, The Power of Like 2: How Social Marketing Works, including original analysis demonstrating ways in which exposure to earned and paid media on Facebook drives behavioral lifts in purchase behavior. The analysis leverages data and insights from... Read more

By: Carmela Aquino Tags: Facebook, Social

Press Release Jul. 20, 2009 | Share

Nine Out of Ten 25-34 Year Old U.K. Internet Users Visited a Social Networking Site in May 2009

comScore, Inc. (NASDAQ: SCOR) today released the results of a study into U.K. social networking site usage by age of visitor, based on data from the comScore World Metrix audience measurement service. Read more

By: Ayaan Mohamud Tags: Facebook, Internet Use, Social

Press Release Apr. 6, 2009 | Share

Instant Messaging Most Popular Online Activity in France

comScore, Inc. (NASDAQ: SCOR) today released the results of a study of Web usage in France, based on data from the comScore World Metrix audience measurement service. In February, more than 35 million people age 15 or older in France accessed the Internet from a home or work computer, up 19 percent versus the previous year. Read more

By: Ayaan Mohamud Tags: Facebook, Internet Use, Rankings

Press Release Aug. 12, 2008 | Share

Social Networking Explodes Worldwide as Sites Increase their Focus on Cultural Relevance

RESTON, VA, August 12, 2008 – comScore, Inc. (NASDAQ: SCOR) today released a study of worldwide usage of social networking sites, indicating that while the growth in new users in North America is beginning to level off, it is burgeoning in other regions around the world. During the past year, the total North American audience of social networkers... Read more

By: Andrew Lipsman Tags: Facebook, MySpace, Rankings, Social

Press Release Aug. 7, 2008 | Share

Facebook Audience Triples in Japan During Past Year, According to comScore

TOKYO, JAPAN, August 7, 2008 – comScore, Inc. (NASDAQ: SCOR) today released a study of online social networking in Japan based on data from the comScore World Metrix service. The report found that Facebook visitation more than tripled during the past year, while Mixi.jp was the most visited social networking destination in Japan with 12.7 million... Read more

By: Sarah Radwanick Tags: Facebook, MySpace, Rankings, Social

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