Press Releases

Press Release Mar. 25, 2013 | Share

comScore Announces U.S. Launch of Media Metrix® Multi-Platform to Deliver Unified View of Desktop, Smartphone and Tablet Audiences

comScore, Inc. (NASDAQ: SCOR) today announced the official U.S. launch of Media Metrix® Multi-Platform, the next generation of digital audience measurement and media planning. Building on Media Metrix®, Mobile Metrix® and Video Metrix® from comScore’s Audience Analytics suite, this first-of-its-kind product – originally released to clients... Read more

By: Andrew Lipsman Tags: Advertising, Android, Audience Measurement, iOS, Marketing Research, Mobile, Multi-Platform, Video, Smartphone, Tablets, Web Analytics

Press Release Feb. 4, 2013 | Share

comScore Study Highlights Digital Wallet Market Potential and Current Adoption Barriers

comScore, Inc. (NASDAQ: SCOR) today released the Digital Wallet Road Map 2013, a study which measures consumer awareness, perceptions and intent to use current digital wallet offerings. The study found that digital wallets, which store a virtual copy of the contents of a consumer’s physical wallet to facilitate online or offline retail transactions,... Read more

By: Carmela Aquino Tags: e-Commerce, Finance, Internet Use, Marketing Research

Press Release Nov. 29, 2012 | Share

comScore Announces Beta Release of Media Metrix® Multi-Platform, Providing a Unified View of Web, Smartphone and Tablet Audiences

comScore, Inc. (NASDAQ: SCOR) today announced the U.S. Beta release of Media Metrix® Multi-Platform, the next generation of digital audience measurement and media planning. Building on Media Metrix, Mobile Metrix and Video Metrix from comScore’s Audience Analytics suite, this revolutionary product offers unduplicated accounting of audience size... Read more

By: Andrew Lipsman Tags: Audience Measurement, Cross Media, Internet Use, Marketing Research, Mobile, Smartphone, Tablets

Press Release Apr. 23, 2012 | Share

comScore Appoints Beth Uyenco as Senior Vice President of International Research

comScore, Inc. (NASDAQ: SCOR) today announced that Beth Uyenco has joined comScore as Senior Vice President of International Research and will be based in Chicago. Ms. Uyenco will be responsible for overseeing comScore’s research methodologies in international markets and she will play an integral role in comScore’s initiatives with local market... Read more

By: Andrew Lipsman Tags: Marketing Research

Press Release Mar. 25, 2010 | Share

.Fox Networks and comScore Reveal Ground-Breaking Findings About the Branding Impact of Online Advertising

.Fox Networks (pronounced “dot-fox”), the leading global online network from Fox International Channels (FIC) and comScore today unveiled the findings of a ground-breaking U.K. study. The study, commissioned by online video specialist .Fox, used comScore’s single-source panel methodology to confirm that video and display advertising are effective... Read more

By: Ayaan Mohamud Tags: Advertising, e-Commerce, Internet Use, Marketing Research, Video

Press Release Sep. 16, 2008 | Share

Leo Burnett and comScore Unveil New Findings in “Tracking the Virtual Man: What are men really doing online?”

Chicago, September 16, 2008 – Global communications agency, Leo Burnett and global digital research firm, comScore, have partnered to present a proprietary study on men’s online behavior -- and the influence it has on media strategies and creative execution -- at the iMedia Brand Summit in Coronado Island, Calif. Presented by Rose Cameron, senior... Read more

By: Andrew Lipsman Tags: Marketing Research

Press Release Sep. 2, 2008 | Share

comScore Study Reveals All Consumer Income Segments Cutting Back as Inflation Fears and Housing Concerns Intensify

RESTON, VA, September 2, 2008 – comScore, Inc. (NASDAQ: SCOR) today released the results of a study examining recent changes in consumer attitudes and perceptions about the state of the U.S. economy. The study showed that consumers in all income segments are cutting back on spending due to concerns about the economy, and that they were doing so... Read more

By: Andrea Vollman Tags: Marketing Research, Retail

Press Release Mar. 31, 2008 | Share

M:Metrics and Mediamark Research & Intelligence Partner to Offer Consumption Metrics Across Mobile And Offline Media

LAS VEGAS — March 31, 2008 — M:Metrics, the mobile media authority, and Mediamark Research & Intelligence (MRI) today announced that the two research firms will partner to deliver the first product to combine offline and mobile media audience metrics in the U.S., allowing agencies and mobile operators to better integrate mobile into cross-media... Read more

Tags: Marketing Research, Mobile

Press Release Nov. 29, 2007 | Share

Online Consumer-Generated Reviews Have Significant Impact on Offline Purchase Behavior

RESTON, VA, November 29, 2007 – comScore, Inc. (NASDAQ: SCOR) today announced the results of a new study conducted with The Kelsey Group, a leading research and strategic analysis firm focused on local media and advertising, that examined the impact of consumer-generated reviews on the price consumers were willing to pay for a service delivered offline.... Read more

By: Andrew Lipsman Tags: Marketing Research, Travel

Press Release Feb. 2, 2007 | Share

comScore Networks and Federated Media Announce Measurement Initiative for Conversational Media Sites

RESTON, VA, February 2, 2007 – comScore Networks, a leader in measuring the digital age, and Federated Media, representative of more than 110 independent conversational media sites (including Digg, PROTRADE, BoingBoing and Dooce), today announced a research and development initiative designed to provide comprehensive measurement of conversational... Read more

By: Andrew Lipsman Tags: Marketing Research

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