Press Releases

Press Release Dec. 3, 2012 | Share

New Study on Physician Online Behaviors Shows Health Care Professional Sites Reach 4 out of 5 Physicians, While Electronic Medical Records Show Highest Engagement

comScore today released new findings from a study based on data generated by the comScore/Symphony Health Care Professional (HCP) Measurement Solutions offering, which provides insight into the actual online behavior of physicians with regard to health-related categories, and the Physician Mobile Survey, a survey of physicians’ attitudes toward mobile... Read more

By: Carmela Aquino Tags: Health, Mobile, Pharma

Press Release Apr. 5, 2012 | Share

Branded Pharmaceutical Websites Continue to Generate Highest Lifts in Rx Conversion and Adherence

comScore today released results from its sixth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy Evolution Road LLC. Based on comScore’s permission-based panel of one million U.S. online persons and survey data from more than one hundred pharmaceutical... Read more

By: Carmela Aquino Tags: Advertising, Pharma

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