Press Releases

12 Jun 2017

Symphony Health and Comscore Introduce Next Generation Cross-Channel Optimization & Measurement Solution

Symphony Health and Comscore today introduce DRx 2.0, a next generation cross-channel media optimization and measurement solution that delivers data faster and makes insights more actionable...
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10 Jul 2014

New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions

Comscore, Inc. (NASDAQ: SCOR) today released results from its eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketin...
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24 Apr 2014

Comscore Media Metrix® Ranks Top 50 U.S. Desktop Web Properties for March 2014

Comscore, Inc. (NASDAQ: SCOR) today released its monthly ranking of U.S. desktop web activity at the top online properties for March 2014 based on data from the Comscore Media Metrix® servi...
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25 Jun 2013

New Pharma Digital Marketing Benchmarks Reveal Significant Increase in Effectiveness in Recent Years

Comscore, Inc. (NASDAQ: SCOR) today released results from its seventh annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketi...
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3 Dec 2012

New Study on Physician Online Behaviors Shows Health Care Professional Sites Reach 4 out of 5 Physicians, While Electronic Medical Records Show Highest Engagement

Comscore, Inc. (NASDAQ: SCOR) today released new findings from a study based on data generated by the Comscore/Symphony Health Care Professional (HCP) Measurement Solutions offering, which...
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5 Apr 2012

Branded Pharmaceutical Websites Continue to Generate Highest Lifts in Rx Conversion and Adherence

Comscore, Inc. (NASDAQ: SCOR) today released results from its sixth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing...
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21 Mar 2011

Branded Pharmaceutical Websites Continue to Be Most Impactful in Driving Conversions Among Prospects and Patients

Comscore, Inc. (NASDAQ: SCOR) today released results from its fifth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry. The study supports previous findings th...
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9 Oct 2008

AstraZeneca’s Purplepill.com Tops the List of Most Visited Pharmaceutical Brand Web Sites in Q2 2008

RESTON, VA, October 9, 2008 – Comscore, Inc. (NASDAQ: SCOR) today released a study of the top pharmaceutical brand Web sites in Q2 2008. The study revealed that purplepill.com, AstraZeneca’...
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23 Jul 2008

Branded Websites Are the Most Effective Online Marketing Tactic for Pharmaceutical Marketers, Comscore Study Finds

RESTON, VA, July 23, 2008 – Comscore, Inc. (NASDAQ: SCOR) in conjunction with pharmaceutical marketing consultancy Evolution Road, today released results from the second annual study: e-Mar...
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1 Feb 2007

Comscore Pharmaceutical Solutions and Evolution Road Partner to Provide E-Marketing Effectiveness Benchmarks for the Pharmaceutical Industry

RESTON, VA, February 1, 2007 – Comscore Pharmaceutical Solutions, a division of Comscore Networks and a leader in measuring the digital age, together with its partner Evolution Road announce...
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6 Dec 2006

Thirty-Three Million Consumers Researched Prescription Medication Using the Internet

RESTON, Va., December 6, 2006 – Comscore Pharmaceutical Solutions today released an analysis of consumers’ use of the Internet as a resource for researching prescription medication informati...
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16 Oct 2006

Cancer Sufferers and Caregivers Take Their Fight Against Cancer Online

RESTON, VA, October 16, 2006 – Comscore Pharmaceutical Solutions today released the results of an analysis of the behavior and intentions of people who seek cancer-related information online...
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14 Sep 2006

Sixty Percent of Consumers Researching Weight Loss Use the Internet, Seeking Information on Weight Loss Programs, Diets and Medications

RESTON, VA, September 14, 2006 – Comscore Pharmaceutical Solutions today released an analysis of consumers’ use of the Internet as a resource for researching weight loss information. Accord...
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30 Jan 2006

Comscore Networks Announces Partnership with Catalina Health Resource

RESTON, VA, January 30, 2006 – Comscore Networks today announced that it has partnered with Catalina Health Resource to offer clients its Behavior Activated Research® (BAR Rx) solution for p...
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4 Apr 2005

Defying Governmental Opinions and Safety Concerns, Millions of Americans Turn to Non-Traditional Online Pharmacies

RESTON, Va., April 4, 2005 – Comscore Networks today released key findings from a study focused on the opinions, attitudes and observed behaviors of visitors to online pharmacies. Among oth...
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