Press Releases

Press Release Jun. 25, 2013 | Share

New Pharma Digital Marketing Benchmarks Reveal Significant Increase in Effectiveness in Recent Years

comScore, Inc. (NASDAQ: SCOR) today released results from its seventh annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy Evolution Road LLC. Based on comScore’s permission-based panel of one million U.S. online persons and survey data from 139 pharmaceutical... Read more

By: Kate Dreyer Tags: Health, Pharma

Press Release May. 1, 2013 | Share

comScore Media Metrix Ranks Top 50 U.S. Web Properties for March 2013

comScore, Inc. (NASDAQ: SCOR) today released its monthly analysis of U.S. web activity at the top online properties for March 2013 based on data from the comScore Media Metrix service. With the start of spring and change of weather, many Americans visited Pharmacy sites for helping battling seasonal allergies and colds. Spring break was also in session... Read more

By: Adam Lella Tags: Audience Measurement, Internet Use, Pharma, Rankings, Weather, Web Traffic

Press Release Dec. 3, 2012 | Share

New Study on Physician Online Behaviors Shows Health Care Professional Sites Reach 4 out of 5 Physicians, While Electronic Medical Records Show Highest Engagement

comScore, Inc. (NASDAQ: SCOR) today released new findings from a study based on data generated by the comScore/Symphony Health Care Professional (HCP) Measurement Solutions offering, which provides insight into the actual online behavior of physicians with regard to health-related categories, and the Physician Mobile Survey, a survey of physicians’... Read more

By: Carmela Aquino Tags: Health, Mobile, Pharma

Press Release Apr. 5, 2012 | Share

Branded Pharmaceutical Websites Continue to Generate Highest Lifts in Rx Conversion and Adherence

comScore, Inc. (NASDAQ: SCOR) today released results from its sixth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy Evolution Road LLC. Based on comScore’s permission-based panel of one million U.S. online persons and survey data from more than one hundred... Read more

By: Carmela Aquino Tags: Advertising, Pharma

Press Release Oct. 9, 2008 | Share

AstraZeneca’s Purplepill.com Tops the List of Most Visited Pharmaceutical Brand Web Sites in Q2 2008

RESTON, VA, October 9, 2008 – comScore, Inc. (NASDAQ: SCOR) today released a study of the top pharmaceutical brand Web sites in Q2 2008. The study revealed that purplepill.com, AstraZeneca’s Web site for its heartburn treatment Nexium, generated the most site traffic in Q2 2008 with more than 1 million unique visitors, up 55 percent from year ago.... Read more

By: Andrea Vollman Tags: Pharma, Rankings

Press Release Jul. 23, 2008 | Share

Branded Websites Are the Most Effective Online Marketing Tactic for Pharmaceutical Marketers, comScore Study Finds

RESTON, VA, July 23, 2008 – comScore, Inc. (NASDAQ: SCOR) in conjunction with pharmaceutical marketing consultancy Evolution Road, today released results from the second annual study: e-Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, which is designed to help pharmaceutical marketers assess the success of their online marketing... Read more

By: Andrea Vollman Tags: Advertising, Pharma

Press Release Feb. 1, 2007 | Share

comScore Pharmaceutical Solutions and Evolution Road Partner to Provide E-Marketing Effectiveness Benchmarks for the Pharmaceutical Industry

RESTON, VA, February 1, 2007 – comScore Pharmaceutical Solutions, a division of comScore Networks and a leader in measuring the digital age, together with its partner Evolution Road announced today the development and publishing of consumer e-marketing effectiveness benchmarks for the pharmaceutical industry. Read more

By: Andrew Lipsman Tags: Pharma

Press Release Dec. 6, 2006 | Share

Thirty-Three Million Consumers Researched Prescription Medication Using the Internet

RESTON, Va., December 6, 2006 – comScore Pharmaceutical Solutions today released an analysis of consumers’ use of the Internet as a resource for researching prescription medication information. According to the study, 33 million Internet users visited a prescription medication site in Q3 2006, an increase of 13 percent over Q3 2005. Read more

By: Andrew Lipsman Tags: Audience Measurement, Health, Internet Use, Pharma

Press Release Oct. 16, 2006 | Share

Cancer Sufferers and Caregivers Take Their Fight Against Cancer Online

RESTON, VA, October 16, 2006 – comScore Pharmaceutical Solutions today released the results of an analysis of the behavior and intentions of people who seek cancer-related information online. According to the study, people who research cancer online turn to the Internet predominantly for information on treatment options, which they subsequently validate... Read more

By: Andrew Lipsman Tags: Health, Pharma, Search

Press Release Sep. 14, 2006 | Share

Sixty Percent of Consumers Researching Weight Loss Use the Internet, Seeking Information on Weight Loss Programs, Diets and Medications

RESTON, VA, September 14, 2006 – comScore Pharmaceutical Solutions today released an analysis of consumers’ use of the Internet as a resource for researching weight loss information. According to the study, 60 percent of weight loss researchers now utilize the Internet to find condition-specific information, including options for healthy eating/... Read more

By: Andrew Lipsman Tags: Health, Internet Use, Pharma, Search

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