Press Releases

Press Release Jan. 29, 2014 | Share

comScore Collaborates with CIMM to Expand its Pioneering Cross-Platform Measurement Service, Combining Five Platforms of TV, Radio, Desktop, Smartphone and Tablet

comScore (NASDAQ: SCOR) in collaboration with the Coalition for Innovative Media Measurement (CIMM), today announced plans to expand its pioneering cross-platform measurement service, the industry’s first to provide continuous unified measurement of media usage on a national scale across TV, radio, desktop, smartphone and tablet. Read more

By: Andrew Lipsman Tags: Cross Media, Mobile, Multi-Platform, TV, Video

Press Release Apr. 23, 2007 | Share

comScore Study Reveals that Mobile TV Currently Most Popular Among Males and Younger Age Segments

RESTON, VA, April 23, 2007 – comScore today released the results of a study analyzing Americans’ usage of, and attitudes toward, Mobile TV, which is defined as television watched via a mobile phone device (either live or on-demand). The study, based on a survey of more than 2,000 mobile phone users, revealed that nearly two out of three Mobile... Read more

By: Andrew Lipsman Tags: Mobile, TV

Press Release Mar. 31, 2006 | Share

comScore Data Show Heavy Work-Based Viewing of “CBS March Madness On Demand™ Streaming Video”

RESTON, VA, March 31, 2006 – comScore Media Metrix today announced the results of their analysis of viewing of live video streams during the first round of the NCAA Tournament. In their inaugural offering of completely free, live online content, CBS SportsLine, CBS Sports and the NCAA teamed up to broadcast live Internet video for the first three... Read more

By: Andrew Lipsman Tags: Audience Measurement, Demographics, Internet Use, , TV, Video

Press Release Feb. 7, 2006 | Share

Bud/ Bud Light Scores Big During “Ad Bowl” 2006

RESTON, Va., Feb. 7, 2006 – comScore Networks today released the results of a survey that quantifies American’s awareness and brand perceptions related to ads that aired during Super Bowl XL. Bud/Bud Light reigned supreme in awareness, with 75 percent of respondents recalling their ads during the big game, while celebrity endorsers P.Diddy and... Read more

By: Andrew Lipsman Tags: Advertising, Events, Sports, TV

Press Release Feb. 7, 2006 | Share

Super Bowl Ad Campaigns Spike Web Traffic

RESTON, Va., Feb. 7, 2006 – comScore Networks, the leader in digital media measurement, including online visitation and streaming, today released the results of an analysis of online usage related to Super Bowl XL. According to a study conducted by comScore in the days leading up to the big game, more than one-quarter of Americans anticipated watching... Read more

By: Andrew Lipsman Tags: Advertising, Audience Measurement, Events, Sports, TV

Press Release Feb. 2, 2006 | Share

Advertisers Look To TV and Web to “XL” During This Year’s Super Bowl

RESTON, Va., Feb. 2, 2006 – comScore Networks today released the results of a survey of more than 1,100 Americans’ attitudes and opinions related to Super Bowl XL. Just under half of those surveyed report that watching the game is their favorite part of the Super Bowl festivities, while roughly one out of four say they enjoy watching the advertisements... Read more

By: Andrew Lipsman Tags: Advertising, Events, Sports, TV

Press Release Sep. 17, 2004 | Share

Oprah Giveaway Drives Massive Traffic Increase at Oprah and Pontiac Sites, According to comScore Networks

RESTON, Va., Sept. 17, 2004 – comScore Networks today released a late-breaking analysis of Web visitation related to Oprah’s heavily publicized giveaway of 276 Pontiac G6 automobiles to audience members on September 13. comScore data revealed that following broad media coverage of the event, well over 600,000 Americans visited Oprah.com on Tuesday,... Read more

By: Andrew Lipsman Tags: Search, TV, Web Traffic

Press Release Feb. 5, 2004 | Share

Super Bowl Advertisements and Publicity Stunts Score Online

Reston, Va., Feb. 5, 2004 – comScore Networks, the leader in the use of the Internet to measure and understand consumer behavior, today released an analysis of Internet visitation and preferences related to Super Bowl XXXVIII. The analysis tracked game day Web visitation driven by the Super Bowl and related publicity stunts, such as the now famous... Read more

By: Andrew Lipsman Tags: Advertising, Sports, TV

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