Press Releases

Press Release Mar. 19, 2014 | Share

comScore Digital Analytix® Multi-Platform Awarded 2014 New Technology of the Year by Digital Analytics Association

comScore, Inc. (NASDAQ: SCOR) announced that its Digital Analytix Multi-Platform product was named 2014 New Technology of the Year by the Digital Analytics Association (DAA). comScore Digital Analytix Multi-Platform was one of five nominees in the category, and tied with Tealium’s AudienceStream for first place. Read more

By: Kate Dreyer Tags: Awards, Big Data, Multi-Platform, Web Analytics

Press Release Jun. 3, 2013 | Share

comScore Announces Launch of Digital Analytix® Multi-Platform to Deliver Unified View of Customers’ Behavior Across Devices

comScore, Inc. (NASDAQ: SCOR) today announced the launch of Digital Analytix® Multi-Platform, the next generation of digital business analytics. Building on comScore Digital Analytix - a proven technology used by leading corporations to better understand their digital customers’ behavior — this new offering applies comScore’s multi-platform... Read more

By: Kate Dreyer Tags: Big Data, Multi-Platform, Web Analytics

Press Release Mar. 25, 2013 | Share

comScore Announces U.S. Launch of Media Metrix® Multi-Platform to Deliver Unified View of Desktop, Smartphone and Tablet Audiences

comScore, Inc. (NASDAQ: SCOR) today announced the official U.S. launch of Media Metrix® Multi-Platform, the next generation of digital audience measurement and media planning. Building on Media Metrix®, Mobile Metrix® and Video Metrix® from comScore’s Audience Analytics suite, this first-of-its-kind product – originally released to clients... Read more

By: Andrew Lipsman Tags: Advertising, Android, Audience Measurement, iOS, Marketing Research, Mobile, Multi-Platform, Video, Smartphone, Tablets, Web Analytics

Press Release Nov. 28, 2012 | Share

comScore Selected by Leading Russian Publisher SUP Media as Analytics Provider

comScore, Inc. (NASDAQ: SCOR), today announced that SUP Media, a leading publisher in the Russian internet market with sites such as LiveJournal.com and Gazeta.ru, selected comScore Digital Analytix as its analytics platform. This important new client extends the worldwide reach of the Digital Analytix platform and highlights the product’s continued... Read more

By: Berit Block Tags: Apps, Technology, Web Analytics, Web Traffic

Press Release Oct. 9, 2012 | Share

Digital Analytix® Monetization Allows Publishers to Create More Effective Viewability-Based Page Layouts and Advertising Packages

comScore, Inc. (NASDAQ: SCOR) today announced the official launch of Digital Analytix® Monetization, a new module in the Digital Analytix platform that provides publishers with viewability and duration data for ad placements on their web sites to enable inventory and package optimization. As the digital advertising industry moves rapidly toward a... Read more

By: Andrew Lipsman Tags: Viewability, Web Analytics

Press Release Oct. 3, 2012 | Share

New USATODAY.com Creates Better Viewing Experience for Consumers and Facilitates Visibility and Value for Advertisers with comScore Validated Impression Measurement

Gannett Co., Inc. (NYSE: GCI) and comScore, Inc. (NASDAQ: SCOR) today announced an agreement to implement viewable impression measurement across ad campaigns appearing on the new USATODAY.com so that advertisers can quantify ads with the greatest ability to deliver an impact. The new USA TODAY offering leverages comScore’s validated Campaign Essentials... Read more

By: Andrew Lipsman Tags: Ad Validation, Advertising, Web Analytics

Filter by