June 2, 2015

comScore Ranks Top UK Digital Media Properties for April 2015

London, UK, 2 June, 2015 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly report on the state of the digital landscape in the UK, based on data from the comScore MMX, MMX Multi-Platform, Mobile Metrix and Video Metrix services. More than 47.5 million UK unique visitors accessed the Internet in April 2015 across desktop and mobile (smartphone and tablet) platforms. 45.1 million visitors accessed the Internet via desktop while 36.5 million users browsed the web via mobile devices. Download the full April UK Digital Market Overview here.

Google Sites ranked as the top property with nearly 46 million combined desktop and mobile Internet users. The majority of Google Sites’ audience visited from both desktop and mobile platforms (66 percent), while 28% visited exclusively from desktop and 7% were mobile-only users. Facebook was the second most popular online property with a multi-platform audience of 41 million, 20 percent of which were mobile-only.

comScore Top 20 Digital Media Properties by Total Multi-Platform Unique Visitors
 April 2015
 UK, Desktop Age 6+, Mobile Age 18+
 Source: comScore MMX Multi-Platform
  Unique Visitors (000) Share (%) of Total Digital Population
Total Digital Population Desktop Only Multi-Platform (Desktop + Mobile) Mobile Only
Total Internet Audience  47,523 23% 72% 5%
    Google Sites 45,646 28% 66% 7%
    Facebook 41,095 24% 56% 20%
    BBC Sites 39,934 30% 31% 39%
    Amazon Sites 36,865 30% 31% 38%
    Microsoft Sites 36,595 49% 38% 13%
    Yahoo Sites 32,204 34% 38% 28%
    eBay 31,369 30% 37% 34%
    Apple Inc. 27,201 29% 14% 57%
    Sky Sites 26,718 21% 16% 63%
    Mail Online / Daily Mail 26,132 24% 20% 57%
    Wikimedia Foundation Sites 24,873 41% 26% 33%
    Mode Media 24,010 34% 14% 51%
    Trinity Mirror Group 22,795 22% 10% 67%
    TWITTER.COM 21,638 25% 17% 58%
    AOL, Inc. 21,125 33% 23% 44%
    Linkedin 20,713 26% 17% 57%
    The Guardian 20,539 30% 16% 55%
    TripAdvisor Inc. 19,689 32% 18% 51%
    Telegraph Media Group 19,631 31% 14% 55%
    GOV.UK 16,032 53% 16% 31%

For a more insights into digital consumption trends, download this month’s UK Digital Market Overview here.

Our latest blog post is “Could observed digital behaviour have beaten the polls in the 2015 UK General Election­?” 

To receive the monthly UK Digital Market Overview, please sign up here.

About comScore
Founded in 1999 and headquartered in Reston, Virginia, comScore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics. comScore makes audiences and advertising more valuable by providing trusted, independent metrics that help businesses understand how people interact with content and advertising across TV and digital devices, giving a total view of the consumer. Through its products and services, comScore helps its more than 2,500 clients understand their multi-platform audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.

About UKOM
UK Online Measurement Company (UKOM) is an industry governed multi-platform audience measurement in partnership with comScore. 

UKOM’s objective is to set and oversee the delivery of a credible industry standard for digital audience measurement. That means quantifying audiences in terms of people, not browsers or machines.

Contact:
Ana Laura Zain
Sr. Manager, Corporate Marketing, EMEA
comScore, Inc.
+44 20 3111 1730
worldpress@comscore.com



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