September 25, 2015

comScore Ranks the Top 50 U.S. Digital Media Properties for August 2015

RESTON, VA, September 25, 2015 – comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly ranking of U.S. online activity at the top digital media properties for August 2015 based on data from the comScore Media Metrix® and Media Metrix® Multi-Platform services. Google Sites ranked as the top multi-platform property with 245.4 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 206.8 million visitors. AddThis topped the Ad Focus ranking with a U.S. desktop internet reach of 90.3 percent.

comScore Top 50 Multi-Platform Properties (Desktop and Mobile)
August 2015
Total U.S. – Home and Work Locations
Source: comScore Media Metrix Multi-Platform
Rank Property Unique Visitors/Viewers
(000)
  Rank Property Unique Visitors/Viewers
(000)
  Total Internet : Total Audience  259,213        
1 Google Sites 245,397   26 Pandora.com 82,967
2 Facebook 217,806   27 ESPN 79,099
3 Yahoo Sites 208,032   28 Pinterest.com 78,569
4 Amazon Sites 188,297   29 WordPress.com* 77,620
5 Microsoft Sites 181,229   30 WebMD Health 75,895
6 AOL, Inc. 170,736   31 TripAdvisor Inc. 74,069
7 Apple Inc. 140,078   32 About 72,213
8 Mode Media 139,504   33 Zillow Group 71,343
9 Comcast NBCUniversal 138,793   34 Adobe Sites 65,295
10 CBS Interactive 137,110   35 craigslist, inc. 64,509
11 Twitter 124,088   36 Meredith Digital 63,865
12 Wikimedia Foundation Sites 122,300   37 New York Times Digital 62,007
13 Turner Digital 115,049   38 Mail Online / Daily Mail 61,815
14 Linkedin 114,096   39 Vimeo 61,155
15 Time Inc. Network (U.S) 106,971   40 Scripps Networks Interactive Inc. 60,213
16 Weather Company, The 101,912   41 Target Corporation 58,681
17 eBay 98,201   42 Netflix Inc. 58,322
18 Gannett Sites 97,561   43 Vox Media 58,111
19 Hearst Corporation 92,435   44 Fox News Digital Network 57,605
20 Yelp 89,150   45 Cox Enterprises Inc. 57,192
21 Wal-Mart 88,674   46 Purch 56,615
22 PayPal 86,291   47 Disney Online 56,499
23 BuzzFeed.com 85,021   48 Answers.com Sites 56,498
24 Conde Nast Digital 84,239   49 AT&T, Inc. 56,413
25 SheKnows Media 83,127   50 Viacom Digital 55,047

 

comScore Top 50 Properties (Desktop Only)
August 2015
Total U.S. – Home and Work Locations
Source: comScore Media Metrix
Rank Property Unique Visitors
(000)
  Rank Property Unique Visitors
(000)
  Total Internet : Total Audience  232,692        
1 Google Sites 206,779   26 Adobe Sites 34,647
2 Yahoo Sites 149,169   27 Dropbox Sites 33,320
3 Facebook 146,712   28 Conde Nast Digital 32,252
4 Microsoft Sites 145,526   29 Purch 31,770
5 Amazon Sites 106,200   30 Zillow Group 30,829
6 AOL, Inc. 96,317   31 Weather Company, The 30,038
7 Mode Media 71,566   32 Pinterest.com 28,566
8 Wikimedia Foundation Sites 63,113   33 WebMD Health 28,082
9 CBS Interactive 62,104   34 SheKnows Media 27,865
10 eBay 53,890   35 New York Times Digital 27,547
11 Turner Digital 53,570   36 Ziff Davis Tech 26,203
12 Comcast NBCUniversal 53,201   37 Verizon Communications Corporation 25,756
13 Apple Inc. 51,171   38 Fox News Digital Network 25,262
14 craigslist, inc. 42,414   39 Netflix Inc. 24,910
15 Linkedin 42,302   40 Meredith Digital 24,805
16 Wal-Mart 41,142   41 ESPN 24,642
17 Time Inc. Network (U.S) 41,108   42 IDG Network 24,348
18 Ask Network 39,859   43 Expedia Inc 23,536
19 Twitter 39,786   44 Target Corporation 23,142
20 Gannett Sites 39,404   45 YP Sites 22,913
21 Hearst Corporation 38,912   46 AT&T, Inc. 22,693
22 PayPal 37,563   47 Valve Corporation 22,509
23 TripAdvisor Inc. 36,596   48 JPMorgan Chase Property 22,023
24 About 36,064   49 Vox Media 21,824
25 Yelp 35,557   50 Answers.com Sites 21,476

 

comScore Ad Focus Rankings (Desktop Only)
August 2015
Total U.S. – Home and Work Locations
Source: comScore Media Metrix
Top 30 Syndicated Ad Focus Entities   Top 20 Ad Networks/Buy Side Networks
Rank Property Unique Visitors (000) % Reach   Rank Property Unique Visitors (000) % Reach
  Total Internet : Total Audience  232,692 100.0          
1 AddThis 210,161 90.3   1 Google Ad Network** 217,173 93.3
2 Taboola 197,085 84.7   2 Yahoo Audience Network** 208,332 89.5
3 Google 196,326 84.4   3 Conversant** 196,688 84.5
4 ShareThis 150,640 64.7   4 Criteo** 191,643 82.4
5 Yahoo Sites 149,169 64.1   5 RadiumOne** 183,812 79.0
6 Outbrain 144,177 62.0   6 Exponential** 171,626 73.8
7 Facebook.com 143,036 61.5   7 Collective Display** 158,266 68.0
8 MSN 127,834 54.9   8 RhythmOne** 147,572 63.4
9 YouTube.com 113,248 48.7   9 Amobee** 140,083 60.2
10 AOL, Inc. 96,317 41.4   10 Advertising.com** 138,260 59.4
11 Amazon.com* 91,990 39.5   11 Gamut - Network** 133,836 57.5
12 Windows Live 71,895 30.9   12 SourceKnowledge Video Network** 129,708 55.7
13 Mode Media 71,566 30.8   13 Rocket Fuel** 115,783 49.8
14 Linkedin 42,302 18.2   14 Media.net Contextual Ads** 85,920 36.9
15 Ask Network 39,859 17.1   15 Undertone Networks** 64,233 27.6
16 CNN Brand 39,606 17.0   16 Choicestream** 61,883 26.6
17 Gannett Sites 39,404 16.9   17 Specific Media** 59,802 25.7
18 Twitter.com 38,099 16.4   18 GumGum** 57,052 24.5
19 Walmart.com 38,099 16.4   19 AdBlade Network** 56,808 24.4
20 About 36,064 15.5   20 LIN Digital Media** 38,299 16.5
21 Yelp 35,557 15.3    
22 Blogger 34,384 14.8   Top DSP/SSP/Ad Exchange Entities
23 NBC News Digital 34,017 14.6   1 Fulcrum5** 193,870 83.3
24 TripAdvisor.com* 32,234 13.9   2 Rubicon Project** 169,100 72.7
25 CBS News 31,805 13.7   3 OpenX** 155,913 67.0
26 Purch 31,770 13.7   4 engage:BDR** 19,488 8.4
27 Zillow Group 30,829 13.2    
28 WebMD Health 28,082 12.1  
29 SheKnows Media 27,865 12.0  
30 Apple.com 27,832 12.0  
                     

Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in August. For instance, Yahoo Sites was seen by 64.1 percent of the 233 million desktop internet users in August.
* Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network.

For more information: 

About comScore Media Metrix Multi-Platform
comScore Media Metrix Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.

About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore
Founded in 1999 and headquartered in Reston, Virginia, comScore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable. comScore helps media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and partnerships, comScore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.

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