December 23, 2015

comScore Releases November 2015 U.S. Desktop Online Video Rankings

RESTON, VA, December 23, 2015  – comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from the comScore Video Metrix® service showing that 197.5 million Americans watched online content videos via desktop computer in November 2015. Google Sites ranked as the top video content property, LiveRail was the top video ad property, and VEVO topped the list of YouTube partner channels.

Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in November with 174.5 million unique viewers. Facebook ranked #2 with 90.5 million viewers, followed by Yahoo Sites with 61.2 million, Vimeo with 56.5 million and VEVO with 44.2 million.

Top U.S. Online Video* Content Properties Ranked by Unique Video Viewers
November 2015
Total U.S. – Desktop Computer, Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
Property Total Unique Viewers (000)
Total Internet : Total Audience  197,464
Google Sites 174,548
Facebook 90,474
Yahoo Sites 61,214
Vimeo 56,455
VEVO 44,205
Warner Music 39,269
Mode Media 37,913
Comcast NBCUniversal 37,799
Maker Studios Inc. 37,546
AOL, Inc. 33,281

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream. Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.

Top 10 Video Ad Properties by Unique Viewer Percent Reach
LiveRail ranked #1 in video ad reach, serving ads to 48.2 percent of the total U.S. population in November. AOL, Inc. came in second with 45 percent reach, followed by BrightRoll Platform with 43 percent, Google Sites with 33 percent and SpotX Video Advertising Platform with 30.5 percent.

Top U.S. Online Video Ad* Properties Ranked by Percent Reach of U.S. Population
November 2015
Total U.S. – Desktop Computer, Home and Work Locations
Ad Videos Only (Content Videos Not Included)
Source: comScore Video Metrix
Property % Reach Total U.S. Population
LiveRail† 48.2
AOL, Inc. 45.0
BrightRoll Platform† 43.0
Google Sites 33.0
SpotX Video Advertising Platform† 30.5
Specific Media** 27.8
Altitude Digital† 23.9
RockYou.com† 21.5
Teads Sites† 21.5
Videology† 20.6

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange/DSP/SSP

Top 10 YouTube Partner Channels by Unique Viewers
The November 2015 YouTube partner data revealed that video music channel VEVO climbed into the top position in the ranking with 43.4 million viewers. UMG occupied the #2 spot with 42.2 million unique viewers, followed by Warner Music with 39.3 million, SonyBMG with 37.7 million and BroadbandTV with 28.1 million.

Top YouTube Partner Channels Ranked by Unique Video Viewers*
November 2015
Total U.S. – Desktop Computer, Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
Property Total Unique Viewers (000)
VEVO @ YouTube 43,402
UMG @ YouTube 42,194
Warner Music @ YouTube 39,268
SonyBMG @ YouTube 37,688
BroadbandTV @ YouTube 28,105
QuizGroup @ YouTube 22,244
The Orchard @ YouTube 21,650
ZEFR @ YouTube 21,158
Machinima @ YouTube 20,254
Collective @ YouTube 18,702

For more information: 

About comScore
Founded in 1999 and headquartered in Reston, Virginia, comScore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable across all the screens that matter. comScore helps media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and services, comScore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.

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