March 23, 2016

comScore Releases Rankings of Top Web Entities in Japan for January 2016

Jalan Ranks First in Travel Category

Tokyo, Japan, March 24, 2016 – comScore, Inc. (NASDAQ: SCOR), today released rankings of web activity for the top online entities in Japan for January 2016 based on data from the comScore MMX™ service.

Top 20 Web Properties Visited from Desktop Computers in Japan
Google Sites ranked as the top web property in January 2016 with 57.3 million unique visitors. Yahoo Sites ranked second with 56.7 million visitors, followed by LINE Corporation with 39.4 million visitors.

Top 20 Web Properties from Desktop Computers in Japan
January 2016
Total Japan – Age 6+, Home and Work Locations
Source: comScore MMX
Rank Property Unique Visitors (000) % Reach
  Total Internet: Total Audience  65,143 100.0
1 Google Sites 57,282 87.9
2 Yahoo Sites 56,671 87.0
3 LINE Corporation 39,415 60.5
4 Microsoft Sites 38,239 58.7
5 FC2 inc. 38,135 58.5
6 Amazon Sites 36,169 55.5
7 Rakuten Inc 33,564 51.5
8 NTT Group 32,586 50.0
9 CyberAgent 30,002 46.1
10 Facebook 28,732 44.1
11 DMM 28,189 43.3
12 Wikimedia Foundation Sites 26,568 40.8
13 Kadokawa Dwango Corporation 25,658 39.4
14 Kakaku.com Inc. 24,099 37.0
15 Samurai Factory Inc. 23,524 36.1
16 Apple Inc. 22,178 34.0
17 Twitter 21,721 33.3
18 GMO Internet Group 21,565 33.1
19 Recruit Co., Ltd. 21,075 32.4
20 Hatena 17,438 26.8

Top 10 Travel Web Entities Visited from Desktop Computers in Japan
There were 31.8 million unique visitors to Travel entities in Japan in January 2016. Jalan, an online hotel and ryokan booking site which is part of Recruit Co., Ltd., ranked as the top Travel entity in January 2016 with 7.3 million unique visitors. Among the Top 10 Travel entities, visitors spent the most time at ANA Holdings and Japan Airlines with an average of 19.5 minutes and 17.8 minutes per visitor, respectively, followed by Rakuten Travel with 16.9 minutes per visitor.

Top 10 Travel Web Entities from Desktop Computers in Japan
January 2016
Total Japan – Age 6+, Home and Work Locations
Source: comScore MMX
Rank Entity Unique Visitors (000) Average Minutes per Visitor
  Travel 31,836 36.0
1 Jalan 7,337 7.6
2 JTB 6,257 8.3
3 Rakuten Travel 6,159 16.9
4 TripAdvisor Inc. 4,782 11.5
5 Yahoo Travel 4,273 13.1
6 ANA Holdings 3,807 19.5
7 Japan Airlines 3,679 17.8
8 JREAST.CO.JP 2,931 4.7
9 Jorudan 2,582 6.5
10 FIND-TRAVEL.JP 2,516 3.1

For more information about MMX, please visit www.comscore.com/MMX.

About MMX Data Starting January 2016
comScore underwent methodology and processing enhancements with the release of January 2016 Japan MMX data. Due to the effects of the changes to the January 2016 Japan MMX data, comScore advises caution when interpreting month-over-month trends.

About comScore
comScore, Inc. (NASDAQ: SCOR) is the cross-platform measurement company that precisely measures audiences, brands and consumer behaviour everywhere. comScore completed its merger with Rentrak Corporation in January 2016 to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behaviour at massive scale. This approach helps media companies monetise their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, comScore is delivering the future of measurement. For more information on comScore, please visit comscore.com</

Zach Huang
comScore, Inc.
+65-6704-0250
worldpress@comscore.com



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