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Video Jun. 2, 2016 | Share

Viewability will re-price premium inventory next year

When buyers can successfully identify which ad impressions are really viewable, how will ad pricing change? Duncan Trigg in an interview with Beet.TV. View

Video Mar. 22, 2016 | Share

comScore and Adobe partner to provide seamless, census-based measurement of digital video content and ads across platforms.

comScore and Adobe partner to provide seamless, census-based measurement of digital video content and ads across platforms.

comScore and Adobe partner to provide seamless, census-based measurement of digital video content and ads across platforms. View

Video Feb. 29, 2016 | Share

Will digital ads outpace TV?

Will digital ads outpace TV?

Gian Fulgoni discusses the future of advertising and television in the digital age on CNBC. View

Video Nov. 4, 2015 | Share

THIS could boost ad spending, Gian Fulgoni on millennial TV consumption

Full TV measurement will boost advertising spending

THIS could boost ad spending, Gian Fulgoni on millennial TV consumption View

Video Oct. 8, 2015 | Share

Biggest Ad Challenge Is ‘Invalid Traffic’: comScore’s Trigg

As an acronym, it doesn’t seem to make any sense. But “IVT” (that’s “invalid traffic”) is now the new industry jargon for what had been called “non-human traffic”. View

Video Sep. 29, 2015 | Share

Invalid Traffic: Jacques Tchenio at HUBFORUM 2015

In this video, Jacques Tchenio, France VP Sales, discusses (in French) Invalid Traffic. View

Video Aug. 3, 2015 | Share

Digital advertising may be top media category in 2016: Report

Digital advertising may be top media category in 2016: Report

Gian Fulgoni, Executive Chairman & Co-Founder of comScore, discusses mobile advertising and the role Facebook plays in the digital ad space on CNBC Exclusive. View

Video May. 4, 2015 | Share

Real challenge for TV is audiences being split

Gian Fulgoni discusses digital ad spending

Gian Fulgoni on CNBC discussing digital ad spending and the threat to traditional television content. View

Video Apr. 4, 2015 | Share

Measurement of Fraudulent Traffic Must be Stricter

Measurement of Fraudulent Traffic Must be Stricter

As much as 40% of digital video campaigns can be originating from non-human or fake traffic, says Anne Hunter in an interview with Beet.TV. View

Video Feb. 17, 2015 | Share

Time spent online by the numbers

Gian Fulgoni talks about the digital media impact of mobile and provides insight to the time we spend on digital platforms. View