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Video Jun. 2, 2016 | Share

Viewability will re-price premium inventory next year

When buyers can successfully identify which ad impressions are really viewable, how will ad pricing change? Duncan Trigg in an interview with Beet.TV. View

Video Mar. 22, 2016 | Share

comScore and Adobe partner to provide seamless, census-based measurement of digital video content and ads across platforms.

comScore and Adobe partner to provide seamless, census-based measurement of digital video content and ads across platforms.

comScore and Adobe partner to provide seamless, census-based measurement of digital video content and ads across platforms. View

Video Feb. 29, 2016 | Share

Will digital ads outpace TV?

Will digital ads outpace TV?

Gian Fulgoni discusses the future of advertising and television in the digital age on CNBC. View

Video Nov. 4, 2015 | Share

THIS could boost ad spending, Gian Fulgoni on millennial TV consumption

Full TV measurement will boost advertising spending

THIS could boost ad spending, Gian Fulgoni on millennial TV consumption View

Video Aug. 3, 2015 | Share

Digital advertising may be top media category in 2016: Report

Digital advertising may be top media category in 2016: Report

Gian Fulgoni, Executive Chairman & Co-Founder of comScore, discusses mobile advertising and the role Facebook plays in the digital ad space on CNBC Exclusive. View

Video May. 4, 2015 | Share

Real challenge for TV is audiences being split

Gian Fulgoni discusses digital ad spending

Gian Fulgoni on CNBC discussing digital ad spending and the threat to traditional television content. View

Video Apr. 4, 2015 | Share

Measurement of Fraudulent Traffic Must be Stricter

Measurement of Fraudulent Traffic Must be Stricter

As much as 40% of digital video campaigns can be originating from non-human or fake traffic, says Anne Hunter in an interview with Beet.TV. View

Video Feb. 17, 2015 | Share

Time spent online by the numbers

Gian Fulgoni talks about the digital media impact of mobile and provides insight to the time we spend on digital platforms. View

Video Feb. 2, 2015 | Share

Half Of Biggest Publishers Have Viewability Problem: comScore’s Fulgoni

Gian Fulgoni discusses Ad Viewability Problem at Beet Retreat 2015

Over the last couple of years, the digital advertising industry has woken up to the problem of fake ad views, in which ads served by a publisher are not really seen by genuine consumers. If you thought "premium" publishers are off the hook, think again... View

Video Jan. 28, 2015 | Share

It’s Basic: Better Ad Viewability Drives Better Sales: comScore’s Fulgoni

Ad Viewability drives better sales - Gian Fulgoni at Beet.TV Beet Retreat 2015

It’s Basic: Better Ad Viewability Drives Better Sales: comScore’s Gian Fulgoni at the 2015 Beet Retreat. View