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Video Feb. 13, 2014 | Share

Serge Matta talks to BeetTV about the partnership between comScore and Google

Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry. View

Featuring: Serge Matta Tags: Ad Impressions, Ad Validation, Advertising, Cross Media, Google, Mobile, Video

Video Feb. 4, 2014 | Share Gian Fulgoni talks about the Eighty Percent Global Share with vCE

Gian Fulgoni Talks about Tracking Digital Ad Delivery

In January 2014, comScore co-founder and executive chairman Gian Fulgoni participated in the Beet.tv executive retreat in Vieques, Puerto Rico. In this interview, he discusses comScore validated campaign essentials, or vCE, which tracks digital ad delivery in real time, has more than eighty percent of the world’s market share and deploys in 43 countries.... View

Featuring: Gian Fulgoni Tags: Ad Impressions, Ad Networks, Ad Validation, Advertising, Viewability

Video Jul. 24, 2013 | Share Gian Fulgoni on Kelloggs Digital ROI Boost.

Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting

comScore Chairman and Co-founder Gian Fulgoni explains how brand marketer Kellogg’s has seen its ROI for programmatic campaigns increase five to six times by optimizing them in real-time using comScore’s Validated campaign Essentials, in an interview with Ashley J. Swartz, CEO and Founder of Furious Minds, at the Beet.TV Programmatic Video Advertising... View

Featuring: Gian Fulgoni Tags: Ad Impressions, Ad Validation, Advertising, Multi-Platform, Programmatic Buying, Video

Video Jul. 11, 2013 | Share

Highlights from Latin America Digital Future in Focus

Alejandro Fosk, comScore Senior Vice President in Latin America, provides an overview of the Latin American digital landscape and identifies the prevailing trends in web usage, social media and mobile. View

Featuring: Alejandro Fosk Tags: Advertising, e-Commerce, Internet Use, Mobile, Retail, Social

Video Jun. 3, 2013 | Share

Magid Abraham discusses the growth of video advertising on Bloomberg Surveillance

Magid Abraham, CEO and Co-Founder of comScore, and Brian Wieser, Senior Research Analyst at Pivotal Research Group, discuss the growth of video advertising on Bloomberg Television’s “Bloomberg Surveillance.” View

Featuring: Magid M. Abraham, Ph.D. Tags: Advertising, Facebook, Video

Video Jun. 3, 2013 | Share

Magid Abraham talks about advertising trends in web and mobile

Magid Abraham, CEO and Co-Founder of comScore, discusses advertising trends in both web and mobile on Bloomberg Television’s “Bloomberg Surveillance.” View

Featuring: Magid M. Abraham, Ph.D. Tags: Ad Impressions, Advertising, Mobile, Search, Smartphone, Tablets

Video Mar. 7, 2013 | Share

Magid Abraham Warns Video Biz: Don't Embrace TV Model of Demographic Guarantees

Magid Abraham, President, CEO and Co-Founder, Warns Video Biz: Don't Embrace TV Model of Demographic Guarantees View

Featuring: Magid M. Abraham, Ph.D. Tags: Advertising, TV, Video

Video Jul. 15, 2012 | Share Gian Fulgoni on comScore's “Viewability” Tool.

Gian Fulgoni on comScore's “Viewability” Tool

Gian Fulgoni, co-founder and executive chairman of comScore Inc., on comScore's “Viewability” Tool. View

Featuring: Gian Fulgoni Tags: Ad Impressions, Ad Validation, Advertising, Viewability

Video Jun. 12, 2012 | Share

Gian Fulgoni shares findings on Facebook advertising effectiveness on CNBC

comScore Chairman and Co-founder Gian Fulgoni shares findings on Facebook advertising effectiveness View

Tags: Advertising, Facebook, Social

Video May. 3, 2012 | Share

Ask the Expert: comScore VP Anne Hunter's Take on the New Smart Lift Attribution Model

Ask The Expert: comScore VP Anne Hunter gives her take on the new breakthrough approach To branding attribution. View

Featuring: Anne Hunter Tags: Advertising

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